White Castle adds Facebook app invitation to Valentine's Day promo

Jan. 16, 2013

White Castle is planning its annual Valentine's Day promotion, which includes table-side service and themed decorations for couples that make reservations.

White Castle offers keepsake menus at most restaurants as part of its Valentine's Day festivities. Hours vary by location and reservations are required.

"We love to offer an opportunity to create memorable moments on Valentine's Day for our Cravers and the people who love them," said Jamie Richardson, vice president at White Castle. "Valentine's Day is a day to share your passions — for people and for food — and we can think of no better way to fulfill our Cravers insatiable appetites than to welcome them to our 'Love Castles.'"

As part of the promotion, White Castle will feature $10 Share-A-Meals meals. Specially priced combos also will be an option for couples with different tastes.

Each reservation party receives a complimentary digital photo available through the White Castle website after the event. Photos from the dinners will be available on White Castle's Facebook page by March 1and are searchable by region.

New this year, guests can invite their Valentine's Day dates to dinner through the new Slidergram app. The Facebook application will allow customers to create a "CravEcard" to send as an invitation to dine at White Castle.

Read more about marketing, branding and promotions.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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