White Castle rolls out three BBQ Sliders

 
June 26, 2012

White Castle is bringing back BBQ Sliders for a limited time only. From June 29 to Sept. 4, the BBQ Pulled Pork Slider will be offered, along with the new BBQ Bacon Chicken with Bacon Slider and Original BBQ Slider. White Castle is partnering with Kraft's Bulls-Eye Original BBQ Sauce for the new offerings.

"Our customers really craved the BBQ Pulled Pork Slider when we introduced it a few years ago," said Jamie Richardson, vice president of White Castle. "This summer we brought back the BBQ Pulled Pork Slider with some new options that we think will appeal to the tastes of our Cravers and will have them coming back for more of that original White Castle flavor."

The BBQ Chicken Slider is a 100-percent white meat chicken breast topped with Bulls-Eye Original BBQ Sauce and a slice of hickory smoked bacon. The new Original BBQ Slider includes a 100-percent all-beef patty, steam-grilled and topped with Bulls-Eye Original BBQ Sauce and crispy fried onions. The BBQ Pulled Pork Slider is made of slow-cooked pulled pork with a tangy, sweet BBQ sauce. All BBQ sliders are served on a signature White Castle bun.

White Castle also is offering two BBQ meals – eight Original BBQ Sliders and two sacks of fries for $8.99 and eight BBQ Pulled Pork Sliders and two sacks of fries for $12.99. Prices vary by market.

Read more about food and beverage rollouts.


Topics: Burger/Steak/BBQ , Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion


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