White Castle searching for its most loyal fans

 
June 21, 2013

White Castle is issuing a call for entries for its 13th Annual Cravers Hall of Fame Contest. Cravers have until July 31 to submit their entry for the 2013 contest.

The Hall of Fame was established in 2001, and 9,545 Cravers have vied for the honor of a Cravers Hall of Fame induction. The hall is home to 147 inductees. All stories are celebrated in the Hall of Fame section of the White Castle website.

"If you've gone to great lengths to satisfy your desire for the steam-grilled-on-a-bed-of-onions taste of The Original Slider, then you may have what it takes to become a member of the Cravers Hall of Fame," said Jamie Richardson, vice president of White Castle. "At White Castle we strive to feed the souls of Craver generations everywhere, but especially for those who support us most passionately."

Winning Cravers are invited to Columbus, Ohio, to attend the Hall of Fame induction ceremony this fall. Cravers can submit original stories about their relationship with White Castle, why White Castle is meaningful to them, and the efforts they have made to satisfy cravings for all the menu items at whitecastle.com/cravers/hall-of-fame/new. Stories are evaluated for originality, duration and extent of the "Crave."

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social


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