White Castle stepping up breakfast with waffle sandwiches

March 31, 2014

It is getting very hot in the QSR breakfast space, with Taco Bell's extensive menu launch last week, Dunkin' Donuts' recently released version of Eggs Benedict and McDonald's two-week offer of free coffee underscoring the battle.

Now White Castle is hinting at an impending launch that could be the ultimate in breakfast mash-ups — waffle sandwiches.

A day before April Fools' Day (take it with a grain of salt, in other words), the brand updated its Facebook cover photo to showcase the three new offerings ("coming soon"). They include a sausage, egg and cheese waffle sandwich, a chicken and waffles sandwich and a bacon, egg and cheese waffle sandwich.

These items are just as they sound — with everything served inbetween two waffles acting like a bun. That's all the information available at this time.

Topics: Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation

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