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The third Annual Whole Grain Sampling Day is set for April 2, and a number of restaurants, foodservice organizations, supermarkets and more have already signed on to participate by offering special promotions or no cost whole grain items to their patrons on that day.
Organized by Boston-based non-profit Oldways and its Whole Grains Council WGC, last year's event encouraged millions of Americans to taste whole grains, according to a news release.
"Most people only need to try a new whole grain to realize they like it," said Cynthia Harriman, director of Food and Nutrition Strategies for the Whole Grains Council and Oldways. "This means that the best way to increase whole grain consumption and nudge people to better health is to find ways to help everyone try more whole grains .We invite the entire food industry to celebrate Whole Grain Sampling Day with us this year."
Among the first partners signed up to participate in this year's event are McDonald's, the National Restaurant Association, Compass Group, Barilla, Healthy Dining Finder, and the American Institute of Cancer Research. Past partners have included Arby's, several supermarket chains, Cooking Light magazine and many manufacturers. There are no fees or contracts in order to join.
Ideas for participation include:
The WGC is listing all participants on its website starting in early February and broadcasting news to its newsletter subscribers and social media contacts. A Twitter conversation is also being held using the hashtag #SampleWholeGrains.
To participate or for more information, contact Danita Boyce, WGC, at 617-896-4880 or Danita@oldwayspt.org.
Read more about health and nutrition initiatives.
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