Wienerschnitzel fans ‘Cash in on a Corn Dog’

March 27, 2011

In celebration of its 50th anniversary, Wienerschnitzel is running its second annual “Cash in on a Corn Dog” sweepstakes, featuring $50,000 in cash prizes, Wiener bucks and free food.

Beginning March 28, customers can “Eat it, Read it, Win It” whenever they order a corn dog. One out of every five sticks will feature a prize ranging from a free corn dog to $10,000.

“We view our 50th anniversary milestone as a great opportunity to have some fun with our customers and express our appreciation for the support they’ve shown us over the years,” said Tom Amberger, VP of marketing for Wienerschnitzel. “Combining our reputation as ‘Home of the 79-cent Corn Dog, Every Darn Day’ with exciting cash and prize giveaway opportunities is a great way to reward our loyal customers.”

Customers that receive a stick printed with a 10-digit code can enter the code online and register for the chance to win one of the cash prize amounts. Official rules for the sweepstakes are available on Wienerschnitzel’s corn dog bags, including directions on how guests can request a free corn dog stick by sending a self-addressed, stamped envelope to the sweepstakes’ office.

The “Cash in on a Corn Dog” sweepstakes is available at participating locations only. The contest will run through May 28 or until supplies last, and customers can redeem prizes until June 30.

The sweepstakes will be supported with television and radio advertising, direct mail, social media and in-store point-of-purchase materials.

Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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