Yogurt now a double-digit growth category for foodservice operators

 
Dec. 9, 2013

Per capita yogurt consumption has more than doubled over the decade, and now nearly one in three individuals eats yogurt, according to the NPD Group's ongoing consumer market research.

NPD reports that yogurt is now a double-digit growth category for many foodservice operations, including colleges/universities, hospitals/healthcare, recreation, and eating and drinking establishments.

Total dollar volume of yogurt shipped through broadline foodservice distributors to foodservice outlets grew 10 percent. Dollar sales of yogurt shipped to colleges/universities increased by more than 11 percent. In addition to its growth at schools and universities, total dollars of yogurt shipped to hospitals/healthcare, eating and drinking establishments, government, recreation, and retail foodservice also increased by double-digits in the year ending September compared to year ago, according to NPD's SupplyTrack, which captures information on categories, brands, items, product attributes, and operator segments.

Greek yogurt is the protein star of the category with a double-digit gain in dollar sales and units shipped from broadline distributors to foodservice outlets. Yogurt types geared to kids realized an almost double-digit increase over a year ago in dollars shipped.

"Yogurt is a good example of how combining the knowledge of a category's market dynamics and performance metrics with consumer consumption behavior can be the edge foodservice distributors, manufacturers, and operators need to gain share," said Annie Roberts, vice president, NPD SupplyTrack.

Read more about trends and statistics.


Topics: Food & Beverage , Trends / Statistics


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