Subway commits to ending gestation stall use

 
Aug. 29, 2012

Subway is the latest QSR chain to condemn the use of gestation crates and is working toward the elimination of these crates within its supply chain. According to the Humane Society of the United States, Subway announced this initiative this week.

In the "animal welfare" section of Subway's website, the company reiterates this goal, stating: "We support the elimination of crate style housing for gestation sows and have had this eliminated from our pork suppliers in the UK. Also, our pork suppliers in the U.S. have begun to transition to a more humane process including the elimination of gestation crates and anticipate having this process completed within the next 10 years. We will continue to work with suppliers who share our commitment to phasing out gestation stalls as quickly as possible, putting traceability systems in place and using the best animal welfare and handling practices."

Gestation crates confine mother pigs during their four-month pregnancy, prohibiting them from turning around, according to the HSUS. McDonald's, Tim Hortons, Burger King, Sonic, Wendy's and other chains have also committed to the use of more humane cages recently.

Nine U.S. states have passed laws to ban the gestation crate confinement of mother pigs.

Birthday celebration in September

Also, Subway officially marked its 47th birthday Tuesday and will be celebrating throughout September with a "Sub-prize" party.

From Sept. 1-30, participating restaurants will offer many popular Footlong subs for $5,

Additionally, codes are included on marked 30-ounce cups and Doritios Blazin' Buffalo and Ranch flavor chips that offer the chance to win a grand prize. There is a new grand prize every day.

Read more about operations management or branding and promotions.


Topics: Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Social Responsibility


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