Features, News & Blogs
The Summit Group Communications, a Utah-based, independently owned advertising and public relations firm, has won the business of the Detroit Subway restaurants market. With this addition, TSG now represents 33 Subway markets with more than 4,100 …
Sonic Corp. today announced the selection of Cohn & Wolfe as its new public relations agency of record. Cohn & Wolfe will work with the SONIC PR team to drive external communications to consumers and franchisees, local store marketing, cause …
Burger King has named Alison Brod Public Relations as its new PR agency of record for U.S. communications. Alison Brod replaces Coyne PR, which has been the brand's AOR since 2011. According to PR Week, Coyne was invited to defend its account with …
How to get the best results from postcard marketingBy Joy Gendusa, CEO of PostcardMania There are a lot of moving parts when it comes to marketing, including postcard marketing. There is a certain amount of strategic planning, skill, and coordination that goes into the perfect direct mail campaign …
Dallas-based public relations agency BizCom Associates has added Corner Bakery Cafe and Taco Cabana as new clients. Corner Bakery Cafe is a Dallas-based fast casual restaurant chain located in 14 states and Washington D.C. Established in 1991 …
Don Perry, a longtime spokesman for Atlanta-based Chick-fil-A, died suddenly this morning of an apparent heart attack. According to the Atlanta Journal-Constitution, Perry, vice president of Public Relations, worked for the Chick-fil-A chain for 29 …
Taco Bell was an early adopter of QR coding within the quick-service segment, but now the chain is adding some creative flair to its mobile promotions. According to Internet Retailer, Taco Bell is running national print ads featuring 2-D bar codes …
McDonald's Canada has launched a new and interactive online platform at www.mcdonalds.ca/yourquestions as part of an initiative to be more transparent about its food and business. Canadians can visit the site to ask a question about McDonald's food …
Is social media part of your marketing mix?We all know that our friends and families influence us if they give us a recommendation…or a 'stay away!' …for a vendor or business. And those recommendations have proliferated in the social media sphere through sites like facebook and …
Want to Facebook? What are you waiting forNinety five percent. That's right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social …
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