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The beat goes on: Music can make or break customer experience
Diverse playlists, volume key factors in guests' intent to return to a restaurant.October 3, 2011
| Restaurant operators strive to create an environment that pleases the senses – taste, sight, smell. What some may overlook, however, is sound. Background music is common in the restaurant industry. But many brands are now veering from … |
| Custom Channels has been chosen to be the music provider for Soul Daddy, winner of the NBC TV restaurant reality show America's Next Great Restaurant. Soul Daddy opened three locations May 2, the day after the final TV episode aired. The locations … | |
| Subway restaurants and Clear Channel Radio have announced a new nationwide competition for music artists and bands. The competition, "Subway Fresh Artists," will award the winning musician or band with the opportunity to open for the Goo Goo Dolls … | |
| First, Dunkin' Donuts asked customers to create their own donut. Now, the chain is asking for customer input on its Coolatta beverage line. Playing on the long-held practice of customers' creating their own frozen slush drink flavors by mixing … | |
| Burger King Corp. has once again teamed with Summit Entertainment for an exclusive, multi-faceted promotion of the third installment of the Twilight series, "The Twilight Saga: Eclipse." The promotion will build on the excitement leading up to the … | |
| The betacup sustainable drink cup task force has announced the winners of its open innovation challenge to reduce paper cup consumption. Fast casual Starbucks Coffee Co. sponsored the contest as part of its aim to serve 100 percent of its hand … | |
| Burger King Corp. has partnered with Microsoft to support the launch of the highly anticipated Kinect for Xbox 360, where the player is the controller. Hitting shelves Nov. 4, Kinect for Xbox 360 will bring games and entertainment to life in … | |
| Taco Bell has launched a campaign to bring more $2 bills into circulation as part of a publicity stunt to support its $2 Dollar Deals. The campaign includes a petition sweepstakes on its Facebook page and a full page ad in today's USA Today … | |
| As Dunkin' Donuts announces the winner of its create-your-own donut contest, the chain releases two new Coolatta options for the summer, including the return of an old-time favorite. Beginning today, Blue Raspberry is the newest addition to Dunkin … | |
| KFC is launching its new global tagline, "So Good," in conjunction with a giveaway promotion for its new $5 Big Crunch Box, which features the brand's new Extra Crispy chicken strips. The So Good tagline is the first-ever global ad campaign in the … | |
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10 Tips for Evaluating Music in Your Restaurant
Many restaurants overlook a very important detail of operating a restaurant - music. A restaurant's image is conveyed to its guests through sound, as well as the look. Here are 10 tips to help you …Type: White PaperSponsored by: Custom Channels -
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