Features, News & Blogs
Is your brand bigger than you?It's a question restaurateurs should be asking themselves following the death of Steve Jobs, whose name and persona will be forever inseparable from the Apple brand. I knew he was so seriously ill that he'd resigned as CEO of Apple, but Steve Jobs's …
Millennials' brand preferences shift due to household structuresWhile use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating …
The Net Promotor MotorRestaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand …
How Domino's, Shake Shake used 'quality' to galvanize brandsWe know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch and seasonal bounty. The food is to die for. The …
Social media Part 3:  Make it stick with a 3M approachIn this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and cover the business side — that is, how restaurant concepts can use social media …
Will Groupon be the next Pets.com?Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed with some B-School analyst speculating on its business model, or get another offer to buy …
Social media: Part 2 —  devices and their virtues If you've read part 1 of this series, you'll probably remember the picture I drew of the typical social media user: A woman, middle-age or approaching it, middle income, with at least some college education. You may also remember my pointing out …
Social media: brand aid … or brand illusion?A few weeks ago, I had the privilege of attending a major social media conference. Naturally I saw it as a great opportunity to pick up new nuggets of wisdom from first-rate brains. And in this I definitely was not disappointed. Some of the most …
Duncan Hines Amazing Glazes --  old technology in new packagingWhat makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology? First of all, the new vanilla and chocolate glaze products are amazingly simple to use and …
When Experience Really Matters Who has seen the latest reports on the fastest growing restaurant chains in North America? I was struck when I read the following article summarizing the latest Technomic report: http://www.chicagotribune.com/business/ct-biz-0524-nra--20110523,0 …
Featured White Papers
» More White Papers about Marketing
Products & Services

Procurement and Sourcing Services

http://global.networldalliance.com/new/images/products/4492.png

4492/Procurement-and-Sourcing-Services

NCR SelfServ 60

http://global.networldalliance.com/new/images/products/1824.png

1824/NCR-SelfServ-60

Workforce Mobile Scheduler

http://global.networldalliance.com/new/images/products/4153.png

4153/Workforce-Mobile-Scheduler

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

Print Supply Chain Management Services

http://global.networldalliance.com/new/images/products/4497.png

4497/Print-Supply-Chain-Management-Services

M6503CCBA - 65" class (64.5" measured diagonally)

http://global.networldalliance.com/new/images/products/4307.png

4307/M6503CCBA-65-class-64-5-measured-diagonally

Customized Turn-Key Digital Signage and Interactive Media Solutions

http://global.networldalliance.com/new/images/products/4253.png

4253/Customized-Turn-Key-Digital-Signage-and-Interactive-Media-Solutions

Kronos Scheduling

http://global.networldalliance.com/new/images/products/1853.png

1853/Kronos-Scheduling

M4720CCBA - 47" class (46.9" measured diagonally)

http://global.networldalliance.com/new/images/products/4310.png

4310/M4720CCBA-47-class-46-9-measured-diagonally

Absence Management

http://global.networldalliance.com/new/images/products/1857.png

1857/Absence-Management

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.