Features, News & Blogs
The Mountain View, Calif.-based company Yub has launched what it said is the world's first offline affiliate network that enables merchants, retailers and restaurants to track consumers from online clicks through offline purchases, directly linking …
Mobile is playing increasingly dominant role in U.K. restaurant searches. According to new research from the restaurant category of the U.K. Mobile Path-to-Purchase study, which was commissioned by xAd and Telmetrics and conducted by Nielsen, mobile …
The National Restaurant Association this week released a new edition of the Restaurant Operations Report, a comprehensive resource that aims to help restaurant operators strengthen their financial performance. Produced in collaboration with Deloitte …
Popeyes Louisiana Kitchen, in partnership with Coca-Cola, introduced three "one-of-a-kind" collector cup designs depicting scenes inspired by Popeyes' New Orleans heritage. The custom designs, which were created by Coca-Cola artists, include the …
Dunkin' Brands Group Inc. has named Carol Austin as the vice president of Marketing for Baskin-Robbins U.S. and Canada. Austin replaces Dan Wheeler, who has been appointed vice president of New Products and Innovation for Dunkin' Donuts U.S. Austin …
Hardee's restaurants owned and operated by Boddie-Noell Enterprises, the largest Hardee's franchise operator in the U.S., recently raised more than $74,000 for Special Olympics Virginia. The annual When You GIVE, We All Win fundraiser invited …
Archway, a marketing logistics and fulfillment services provider, joined clients Carl's Jr. and Hardee's for Stars for Heroes, an in-store fundraising campaign that raised nearly $800,000 in support of military communities through partnerships with …
QSRs generate loyalty through new mover marketing programsWhile restaurants increasingly try to figure out which mobile apps and social media sites to pour their resources into, one "old-fashioned" marketing program continues to generate notable response rates. New mover marketing programs are still …
What works for Subway's top media agencyUtah-based Summit Group Communications has been a Subway Restaurants partner since 1988. The company has won Media Agency of the Year at Subway's annual convention numerous times, including the past three out of four years (the award wasn't given …
SHIFT Communications has been selected as the social media and public relations agency of record by McDonald's MAC Inc. Co-op -- the regional McDonald's Cooperative representing Eastern Massachusetts, New Hampshire and Rhode Island. The McDonald's …
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