 | While restaurants increasingly try to figure out which mobile apps and social media sites to pour their resources into, one "old-fashioned" marketing program continues to generate notable response rates. New mover marketing programs are still … |
 | Utah-based Summit Group Communications has been a Subway Restaurants partner since 1988. The company has won Media Agency of the Year at Subway's annual convention numerous times, including the past three out of four years (the award wasn't given … |
| SHIFT Communications has been selected as the social media and public relations agency of record by McDonald's MAC Inc. Co-op -- the regional McDonald's Cooperative representing Eastern Massachusetts, New Hampshire and Rhode Island. The McDonald's … | |
 | It's a question restaurateurs should be asking themselves following the death of Steve Jobs, whose name and persona will be forever inseparable from the Apple brand. I knew he was so seriously ill that he'd resigned as CEO of Apple, but Steve Jobs's … |
 | While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating … |
 | Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand … |
| We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch and seasonal bounty. The food is to die for. The … |
| In this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and cover the business side — that is, how restaurant concepts can use social media … |
 | Google has added five new reports to its free Google Analytics service, significantly expanding restaurant operators' ability to see the sequence of channels that led users to make a purchase. Merchants using Google Analytics' new Multi-Channel … |
 | Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed with some B-School analyst speculating on its business model, or get another offer to buy … |
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Learning the New Financial Business Model (Slides)
Industry leaders share ways to capitalize on financial business models. Download the slides from presentations given by: Louis J. Basile Jr., Wildflower Bread Company/ Jim Greco, Bruegger's …Type: PresentationSponsored by: Fast Casual Executive Summit -
Executive Summit Keynote Presentation (Slides)
Fast Casual Executive Summit Keynote Address. Download the slides from presentations given by: Paul Barron, Publisher and Founder FastCasual.com/ Dean Lindsay, Professional Speaker and Author The …Type: PresentationSponsored by: Fast Casual Executive Summit -
Philips Q Series + Flypaper Express
Affordable & Energy Efficient – that's the mantra of the new Philips Q Series. The Q Series is a simple all-in-one digital signage solution, empowering anyone to easily playback digital signage …Type: BrochureSponsored by: Philips Commercial Displays -
Brand Builders (Slides)
Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the slides from presentations given by: Ed …Type: PresentationSponsored by: Fast Casual Executive Summit -
Menu Labeling Mandated in Health Care Reform Act: Digital Menu Boards Serving up Fulfilling Solutions
If you work in the quick serve or fast casual restaurant industry chances are you've been discussing menu and menu board labeling legislation for some time now. Many American restauranteurs have …Type: White PaperSponsored by: Wireless Ronin Technologies
