Features, News & Blogs
Burger Wars will heat up againThis old burger guy sees a return to the battle for a share of visits by the giants of the business very soon. Why now? Because both Burger King and Wendy's have abandoned the off-the-wall approaches to consumer marketing with which they had …
Burger King’s new ad campaign is spot onThe King is dead. That's right, Burger King has dropped its quirky (or, to some, "creepy") mascot after a nearly 8-year existence. Created by long-term AOR Crispin Porter + Bogusky, it makes sense that the burger chain would cut The King loose after …
What's the connection between Deckers and White Castle?WHAT'S THE CONNECTION BETWEEN DECKERS AND WHITE CASTLE? Simple … White Castle owns Deckers. Deckers are grilled sandwiches. Deckers represents an innovative new restaurant concept. White Castle offers Half Deckers, Full Deckers, Lil' Deckers …
Local: The ins, the outs and the detailsWe hear the term local tossed around pretty loosely nowadays. While it's popping up on just about everything with a price tag (local business, locally owned, locally operated, locally whatever), there is no place more popular to tout the term local …
EVOS has announced plans for its new corporate expansion through continued guidance from its newly appointed board of advisors, chaired by restaurant industry veteran Erich Overhardt. In 2012, EVOS plans to open three to four company-owned locations …
Not long after rolling out its "mid-tier" W offering and Dave's Hot 'N Juicy line, Wendy's is testing yet another burger; this time on the higher-end of the price barbell. According to GrubGrade.com, a consumer in Wichita, Kan., located the "Black …
Expect a full-on creative barrage from Burger King, as the chain has just added two new agencies to its domestic agency lineup. According to Ad Age, Burger King has named Mother, New York and David (an Ogilvy affiliate) to its roster. This is in …
Steak 'n Shake will open its first Steak 'n Shake Signature restaurant Jan. 12 next to the Ed Sullivan Theater in New York City's Times Square. The new, contemporary Signature restaurant will be smaller than existing Steak 'n Shake formats, and will …
Carrying on its commitment to advanced education, Carl's Jr. has announced the commencement of its 13th annual Carl N. and Margaret Karcher Founders' Scholarship program. The scholarship application is now available online and the submission …
Now that Wendy's has returned to Japan after a two year hiatus, the chain plans on wooing customers with higher-end options, namely a Foie Gras Rossini Burger priced at about $16, and the Truffle and Porcini Grilled Chicken Sandwich, at almost $12 …
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