Features, News & Blogs
How mystery shoppers provide a 'micro view' of restaurant operationsThere are a number of ways restaurant operators can get a pulse on unit-level performance, but few provide the same microscopic, objective perspective of mystery shoppers. Even in the era of Big Data, when businesses can pulls real-time information …
Burger King Corp. has launched AT&T's Wi-Fi services for all of its U.S. restaurants. The upgraded platform, called "Whopper Wi-Fi" replaces and upgrades current restaurant Wi-Fi networks to provide guests with a better experience, according to …
The 2014 Temkin Experience Ratings report was released this week, and includes three QSRs in the top 10. At No. 3 overall (behind H.E.B. and Trader Joe's) is Chick-fil-A, with a score of 83 percent. At No. 5, with 82 percent, was Sonic Drive-In, and …
A look at the 'customer driven' features behind Jersey Mike's mobile appIn the fall, Jersey Mike's introduced a new iPhone app that includes both digital ordering and loyalty program management. It was one of the first apps in the industry to include both features. CMO Rich Hope said the company was just trying to …
Swiff Friday launched a new mobile payment service with Thailand's AEON Thana Sinsap Public Company Ltd. and McDonald's for McDelivery 1711, according to a press release. Mobile provider Swiff said its new mobile point-of-sale product will enable …
How defining customer segments can help you maximize revenuesBy Conor McAleavey, Co-founder of ZinMobi The traditional view on customer segmentation was always very simple — there were new customers, existing customers and lapsed customers. The thinking never really went any deeper than that and there …
Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screensSonic's systemwide sales during Q2 were up 1.4 percent, including 1.5 percent at franchised locations and 1.3 percent at company drive-ins. These increases were driven by a variety of initiatives, including a bigger marketing push and a focus on …
KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply chain issue and an avian flu outbreak. KFC China is Yum! Brands' biggest sales generator. As …
'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation SummitNetworld Media Group announced today that Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association, will deliver the opening keynote address at its 2014 CONNECT Mobile Innovation Summit in Chicago. "This …
Chick-fil-A and Sonic Drive-In deliver the best customer experience in the QSR segment, according to the 2014 Temkin Experience Ratings. According to a news release, the annual Temkin Experience Ratings are based on a study of 10,000 U.S. consumers. …
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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

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CONNECT 2014 Mobile Innovation Summit