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Sonic Q2 hits a profit
Sonic Corp. reported results for the second quarter of its fiscal 2011 ended Feb. 28, which included a year-over-year 1.2 percent increase for systemwide same-store sales. This is compared to Q2 '10, when same-store sales were down 13.2 percent …
Hot dog! SONIC unveils four new flavors
SONIC, America's Drive-In, has rolled out four new premium beef hot dogs, all of which add a twist to the ballpark classics. The new items are made with 100 percent pure beef and are available in four flavors: Chicago Dog: a grilled beef hot dog …
Sonic Q3 net down 34.5%, appoints new CMO
Sonic Corp. continues to be impacted by the challenging economic environment, as evident in its third quarter earnings report. Meanwhile, the company also announced it has hired Danielle Vona to serve as chief marketing officer. Vona comes to Sonic …
QSRs line up investor conference presentations
Several quick-service restaurant companies have announced upcoming investor events, including: Yum! Brands Inc. will present at the Jefferies 2010 Global Consumer June 22, in Nantucket, Mass., beginning at approximately 2:00 p.m. Eastern time. The …
Sonic: May sales decline to hurt Q3 results
Sonic Corp. continues to be negatively impacted by the uncertain consumer environment and has updated its outlook for the third quarter ended May 31. Same-store sales estimates for the system expected to decline between 6.0 percent and 6.5 percent …
Checkers beefs up development team to support expansion plans
Checkers Drive-In Restaurants has added several new members to its business development team in order to execute its aggressive nationwide expansion strategy. The new development team members include: Basil Kazepis, director of real estate, will be …
Sonic upgrades soft serve to 'Real Ice Cream'
Sonic has launched its new Real Ice Cream, part of the company's turnaround effort focusing on the differentiation of its quality products. The new soft serve is creamier and more indulgent than its previous product. "For years, customers have …
Sonic expects new media plan to do more with less
Sonic Corp. outlined a number of initiatives the company has lined up for 2010 to boost sagging same-store sales and differentiate the brand as "distinctively Sonic," executives said during their Analysts Day webcast. Dominic Losacco, Sonic vice …
Checkers names Maureen DiStefano director of franchise sales
Checkers Drive-In Restaurants has announced that Maureen DiStefano has joined the company as director of franchise sales and business recruitment. DiStefano will be directly responsible for increasing the brand's presence in the Northeast and Mid …
Sonic Q2 comps impacted by weather, reduced consumer spending
The severe winter weather throughout the Central and Eastern United States has hurt already struggling quick-service brands. Earlier this week, Burger King announced that its January and February same-store sales were impacted by severe weather. On …