Restaurant Marketing, Branding & Promotion

Features, News & Blogs

The Apps of Foodservice
	From calculating tips to booking a reservation, there's an app for nearly everything in today's foodservice industry. Even the moderately tech-savvy consumers are using popular apps like Urbanspoon and Foursquare to find restaurants, make …
QSRs ramp up breakfast marketing campaigns
	Indeed, the early bird gets the worm, and QSRs are ramping up their breakfast offerings accordingly. The daypart is the fastest growing in the restaurant space, accounting for more than 60 percent of traffic growth in the past five years. Still …
3 trends hitting foodservice
	The PeopleMatter Institute (PMI) put together the 'Top 11 of 2011,' a compilation of the hottest trends from the past year that the service industry should continue focusing on in 2012. From this list I predict the following to be the most prominent …
2012 will be the year of more information
	Industry surveys say Americans are ready to spend more money on dining out in 2012, but only if they feel that what they are eating is good for them, as well as a good value. Are you ready for the coming Year of More Information? I've spotted five …
Serve kids meals, go to prison?
	Imagine how much the headline raised the temperature of restaurant operators: "McDonald's Fined $1.8 Million in Brazil for Happy Meal Toy Giveaway." If it could happen there, the initial steps have already been taken to make it happen here. The next …
Thanksgiving and giving thanks
	Every two weeks for just over a year now I have been posting blogs here at Networld Alliance sites for you about what is new and hot, and how trends like gluten-free and menu labeling are being played out in restaurants across the country. I have …
Are we there yet?
	Happy days are here again. I know. It doesn't feel that way to me either. Granted, things don't seem as dire as they did in 2008, -09 and -10. But it doesn't seem to me — or anyone I know, for that matter — that our national economic …
Burger Wars will heat up again
	This old burger guy sees a return to the battle for a share of visits by the giants of the business very soon. Why now? Because both Burger King and Wendy's have abandoned the off-the-wall approaches to consumer marketing with which they had …
Is your brand bigger than you?
	It's a question restaurateurs should be asking themselves following the death of Steve Jobs, whose name and persona will be forever inseparable from the Apple brand. I knew he was so seriously ill that he'd resigned as CEO of Apple, but Steve Jobs's …
Millennials' brand preferences shift due to household structures
	While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating …