Marketing: Online / Email / Mobile / Social Media

Features, News & Blogs

Get 'in' on the biggest trend In foodservice
	As the president and CEO of startup, I'm always interested in other entrepreneurial endeavors. Specifically, I'm intrigued with where the idea originated, what purpose they fill and their plan for growth and long-term sustainability. Since …
The Apps of Foodservice
	From calculating tips to booking a reservation, there's an app for nearly everything in today's foodservice industry. Even the moderately tech-savvy consumers are using popular apps like Urbanspoon and Foursquare to find restaurants, make …
QSRs ramp up breakfast marketing campaigns
	Indeed, the early bird gets the worm, and QSRs are ramping up their breakfast offerings accordingly. The daypart is the fastest growing in the restaurant space, accounting for more than 60 percent of traffic growth in the past five years. Still …
3 trends hitting foodservice
	The PeopleMatter Institute (PMI) put together the 'Top 11 of 2011,' a compilation of the hottest trends from the past year that the service industry should continue focusing on in 2012. From this list I predict the following to be the most prominent …
Getting ‘Siri-ous’ in Foodservice HR
	Ever wish you could have a personal assistant to help keep up with all the details involved in running a restaurant? Now you can. Meet Siri — one of the most talked about apps out there. As an integrated part of Apple's iOS 5, Siri is …
The HR Takeaway From The 99%
	As the leaderless revolution, Occupy Wall Street, begins its eighth week of protesting (and its sixth outside our San Fransico offices), I think it's time to reflect on what we can learn from the 99 percent. Whether you agree with their convictions …
Social media Part 3: Make it stick with a 3M approach
	In this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and cover the business side — that is, how restaurant concepts can use social media …
Getting past the mobile buzz
	Mobile technologies have made HR and operations tools more accessible than ever. At the intersection of smart phone proliferation – now topping 1 billion worldwide – and the demand for B2B mobile solutions – fueled by a total …
Social Media Part 1: Do I know you?
	In my last post I talked about a recent social media conference I attended and how it gave me the chance to step away from the chatter about this cool app, that up-and-coming Facebook challenger and the other social media strategy and take a broader …
Is your remote access PCI compliant?
	When the PCI standard talks about remote access, it is referring to connecting to a computer when you are on another network. A typical example would be if you were at home, and you connected to your back-office server to look at a report using …