Features, News & Blogs
Dunkin' Brands: Mobile is the center of marketing strategyDunkin' Donuts and Baskin-Robbins continue to get a lot of play out of traditional marketing channels — television, outdoor, radio and point of purchase — despite the staggering growth from digital channels. That said, however, mobile …
The mobile commerce platform Snapfinger announced the launch of its on-premise, self-checkout and mobile payment application that the company said enables restaurants to improve the customer experience while collecting consumer data. The Snapfinger …
Subway UK now has an app available on Nokia Lumia Windows Phone 8 that allows customers to order their food from their smartphones. To use the service, guests scan the QR code, tap on the link and install the free app from the Windows Phone Store …
Dunkin' Donuts has added support for Apple's Passbook to its mobile app. Now, guests can add their Dunkin' Donuts Cards to Passbook and pay for food and merchandise at participating restaurants by scanning their Dunkin' Pass in store or at the drive …
Top 2012 (non-menu) stories for the QSR segmentThe biggest (non-food) story from the QSR segment in 2012 was the intensified competition, mostly from comprehensive rebranding efforts. Many of these efforts have started to pay off. After struggling with sales (and messaging) in 2011, 2012 could …
McDonald's is currently testing a mobile payments option in France through a partnership with PayPal. According to Reuters, the pilot is taking place at 30 units throughout France. The test allows customers to order food on their smartphones through …
Burger King Corp. has announced the launch of its BK Mobile Crown Card pilot program with mobile commerce enabler Firethorn Mobile Inc. The BK Mobile Crown Card allows consumers to pay for their purchase by using an Android- or iOS-based phone to …
Mobile: What your customers are usingHaving a mobile strategy in place is important to restaurant operators who are looking for new ways to connect with their guests. Knowing the ins and outs of mobile technologies is crucial as consumers become more tethered to their smartphones …
People are getting exciting about mobile payments -- againFor the past four or five years, we have been hearing about the exciting new world of wireless payments. For the most part, the discussion has been centered around making payments from a mobile device (cell phone for the most part), using either …
Snapfinger, a remote web and mobile ordering and pre-payment services company, announced the creation of the Extended Drive-Thru (EDT) remote ordering application. This patent-pending application features a mobile pre-order function that will …
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