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TCBY rolls out mobile truck
TCBY has launched its new frozen yogurt truck platform in Charlotte, N.C., as part of its strategic expansion. The mobile truck model was rolled out to meet the demands of customers who requested …
May 17, 2012
Burger King launches food truck tour, sampling program
Burger King has kicked off the biggest sampling campaign in its history, offering free samples of items from the brand's recently expanded menu. Guests can stop into their local, participating …
April 19, 2012
Ben & Jerry's Scoop Truck route determined by Twitter
From now through May 18, the Ben & Jerry's Scoop Truck will tour Los Angeles, stopping at local businesses, non-profits and community events based on where the chain's Twitter fans request its …
April 18, 2012
Mobile purchasing app launched for restaurants, food trucks
Paperlinks, a QR marketing and mobile commerce provider, has launched PayDragon, a mobile ordering app for restaurants and food trucks. The new app lets smartphone users skip lines at the register …
April 13, 2012
Pop-ups threaten food trucks
I have long believed in the food truck business as an incubator for new restaurant menus and innovative restaurant concepts. They also provide a lower cost venue for getting into the foodservice …
March 23, 2012 - Darrel Suderman
Is your restaurant stuck in a monkey trap?
Recently I had a discussion with Ken Haigh, PeopleMatter's COO, about the dangers of reaching into the monkey trap. Not familiar with the term? The concept is based on placing an item, say a banana …
March 14, 2012 - Nate DaPore
California legislator tries to limit food truck presence near schools
California Assemblyman Bill Monning (D-Carmel) has proposed a state law to ban food trucks from selling food within 500 yards of a school campus. The proposal – Assembly Bill 1678 – calls …
February 20, 2012
Taco Time NW marks anniversary with green initiatives, food truck
Taco Time NW is marking its 50th anniversary this month by introducing new initiatives and programs. The Tonkin family opened the first Taco Time NW in 1962. The quick-service chain, headquartered in …
February 17, 2012
Kids' nutrition, local sourcing top NRA's 2012 trend predictions
The National Restaurant Association's "What's Hot in 2012" survey of nearly 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that children's …
December 7, 2011
SSP America debuts new mobile brand
SSP America, a foodservice operator in travel locations such as airports and shopping malls throughout the country, is adding a food truck to its portfolio. The company has unveiled its newest brand …
September 13, 2011

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