Jack in the Box has one of the most innovative menu implementation strategies in the industry. A disciplined, yet flexible menu development process incorporates critical consumer and operational feedback at multiple touch points, providing a menu offering three different price tiers targeting multiple customer segments over 5 day parts. The aggressive approach to menu innovation gives Jack in the Box "variety, flexibility and adaptability in the marketplace," says Suzanne Schlundt, DVP of Brand Strategy.

To ensure operational ease, the company has created a designated "Operations Simplification Team" to improve the efficiency of product build & delivery and equipment utilization for storage, packaging and cook & hold times. Product and kitchen testing is initially performed in the company's 70,000 sq. ft. Innovation Center before field-testing in one of several "learning lab" restaurants to streamline operations.