Blimpie has launched a reimaging program with a new logo and new store design. The new design will save future Blimpie franchisees between $25,000 and $75,000 in build-out costs.
The restyled Blimpie sub shop has a functional, friendly atmosphere inspired by mid-century modern architecture. The new model focuses on delivering delicious, quality food in a classic but contemporary Americana design.
The redesign features natural-looking décor and architectural elements, including warm lighting and iconic photography displayed on the walls.
The new Blimpie look is reminiscent of 1964, the year the chain was established. Blimpie’s design partner 602 Design developed the new prototype, taking mid-century modern design cues taken from Charles and Ray Eames’ works.
The redesigned Blimpie stores will feature a new color palette, light-stained tables and chairs with splashes of bright-colored hues throughout. Natural design elements, such as steel and wood, are integrated into the design.