Burger King’s new 20/20 redesign model contemporizes the brand with an overall industrial theme. Exterior elements include metal railings, canopies and window grill accents.
Even though drive-thru is still king, the company hopes to draw more customers inside the stores with its new look. Warm, earthy colors such as beige, deep red and black replace the chain's former primary colors of red, blue and yellow.
Burger King’s new dining room includes an intimate centerpiece area, which is flanked by bar seating and centered on a large, flat screen television.
A main showcase of the new design is a rotating flame chandelier intended to highlight the brand’s flame-broiled cooking heritage.
Seating options abound at the redesigned Burger Kings, with booths, two- and four-person tables, bar seating and bar seating with window views.
Burger King’s redesign includes numerous graphics and banners throughout the restaurants, reiterating the brand's promises and slogans, including "Have It Your Way," "Always Fired, Never Fried" and "The King Grills Here
The taglines are even incorporated on the furniture, including this indoor bench seat.
Interior details outline the various 20/20 redesign elements, including exposed brick and the appearance of hardwood and slate tile floors.
Industrial-themed elements also include steel accents.