Taco Bell has increased the presence of its food truck this summer via its Twitter site, @TacoBellTruck. The company uses the site to post upcoming stops and accept suggestions for events the truck should visit.
The Taco Bell truck has traditionally been used to give away free menu items at the company’s partnership events, like International Surf Day at Bolsa Chica State Beach in Huntington Beach, Calif. Sponsors included partner Quiksilver Foundation.
With the launch of a new truck this summer, Taco Bell decided to increase its visits at events and create month-long tours. The first tour kicked off with a visit to the 2009 Major League Baseball All-Star Game in St. Louis, July 11-14.
After the All-Star Game, the Taco Bell Truck stopped at the Oklahoma City Zoo to celebrate Oklahoma City Mayor Mick Cornett’s birthday. The truck offers free full-size menu items, with the offerings tailored to fit the occasion.
One of Taco Bell's charitable partners is the Boys and Girls Club. Shown here, the Taco Bell Truck stopped at a Kansas City Boys and Girls Club event.
While in Kansas City in July, the Taco Bell Truck also gave away Taco Bell menu items at the No Doubt Concert at the Starlight Theatre.