Local radio station DJX 99.7 approached the chain with the idea of offering a White Wedding package, with a free wedding hosted at Louisville White Castle and music provided by national recording artists White Tie Affair.
White Castle provided the venue and helped DJX find vendors to donate other items for the prize package, including flowers from a local florist and a custom wedding cake designed to resemble a stack of White Castle burgers a local bakery.
White Castle's Silver Tray service catered the reception as part of the prize package, serving White Castle hamburgers, cheeseburgers, jalapeno cheeseburgers, chicken rings and onion rings.
The White Castle drive-thru remained open throughout day, including during the wedding and reception, which lasted from 2-4 p.m.
Part of the prize package included free tuxedo rental for the groom and other men in the wedding party. The bride, the maid of honor and her mother received free hair and make-up.
The Louisville Region has a tradition of donating to local charity YMCA Safe Place. The public were invited to attend the wedding and reception, with donations accepted at the door. Safe Place Services hosted the rehearsal dinner the night before.
Louisville Judge Joan Byer, chairwoman of the board of directors for Safe Place was the ceremony officiate. She got into the spirit of the day by inserting joking references to onion rings and other White Castle traditions during the ceremony.
As another kitschy touch, White Castle provided salt and pepper packets for the guests to toss at the wedding couple along with rose petals, to season their marriage.
The White Castle crew dressed in donated tuxedo-inspired attire. Bride and groom Rosemary and Clinton Smith not only posed behind the counter with the staff, but the bride also served a few drive-thru customers.