Del Taco is testing a new prototype restaurant design that features a smaller footprint and re-engineered construction. Shown here, a new store in Fontana, CA.
Del Taco also is developing a reimaging program. This remodeled franchise location in Oviedo, FL, features the chain’s new flavor station prototype.
Del Taco chairman and CEO Paul Murphy joined the company in February 2009. He was previously president and CEO of Einstein Noah Restaurant Group, where he spent more than 11 years, serving as the chain’s president and CEO since 2003.
Members of the National Guard in Utah enjoy a free meal at Del Taco in Draper, Utah. The franchisee, Utah Del, was recently honored as the Utah state winner of the National Restaurant Association’s Restaurant Neighbor Award.
While the company is leading its marketing with value items, premium products remain important. Del Taco recently brought back its popular shredded beef in three menu items. Shown here, the shredded beef combo burrito.
The shredded beef breakfast burrito adds a limited-time premium product to the morning daypart.
Del Taco recently added Caramel Cheesecake bites to its sweets lineup, which also includes churros and chocolate cake.