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Culver's rebranding effort

Culver's new brand slogan, "Welcome to Delicious," embraces the company's hometown roots as well as its use of regionally-based ingredients.

The slightly changed Culver’s logo is part of the company's new branding efforts, and is true to the original signature but conveys a more personal touch.
Culver's recipes include stories behind the food on the company's website, as pointed out in the new marketing material.
Culver's new messages will include plenty of information about its use of local and regional ingredients, especially its Wisconsin cheese, a signature at the Wisconsin-based company.
Culver's was founded in 1984 in Sauk City, Wisc. The small town will be featured among various new marketing materials in the company's rebranding campaign.

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