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TCBY's new store design

TCBY introduced a new store design prototype last year that includes a large self-serve area and a distinct color palette.

TCBY's new store prototype features a large self-serve area with 10 to 16 soft-serve flavors.
An extensive toppings bar includes fresh fruit, granola and a variety of dry and hot toppings to finalize guests' creations.
TCBY boasts 98 percent fat-free and sugar-free frozen yogurt and sorbet options.
TCBY's new store design is centered on a self-serve customer experience that is both accessible and attractive.
The new prototype store first opened last summer in TCBY's hometown of Salt Lake City, and TCBY expects its core customer and existing franchisees to respond favorably across the country.
With a distinct color palette and welcoming social lounge, the new store design boasts a clean, progressive personality with smart functionality for both consumers and employees.
To accompany the contemporary store design, TCBY also refreshed its brand identity. TCBY requested a simple logo that would remain a recognizable, iconic depiction of the company's trademark acronym.

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