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Captain D's turnaround

Captain D's newly appointed leadership team has turned sales around, with much more work to go.

CEO Phil Greifeld said that, although Captain D's recently underwent a remodeling effort, it didn't go far enough. He anticipates deeper changes throughout the system.
Captain D's looks to make a bigger splash in the chicken segment, while leveraging its seafood position as well.
Anticipate big menu changes in the near future for Captain D's, including the launch of six sandwiches that are more portable as the chain looks to build drive-thru sales.
Also on the table for a change is Captain D's branding and marketing efforts. CEO Phil Greifeld wants to appeal more to 18-34-year-olds than the brand has in the past.
The Nashville, Tenn.-based chain has a new executive vice president of operations, vice president of purchasing, vice president of product development and executive vice president of marketing.
Philip Greifeld was named CEO of Captain D's Seafood Kitchen in September.

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