The urban prototype features an attention-grabbing storefront framed by the A&W orange color, expressing both the vibrancy of a city neighborhood and the brand.
A&W Canada's new design includes a variety of seating styles, from stand-up railings for those grabbing a quick bite, to stools for those staying for a full meal.
Complementing their metropolitan neighborhoods, the new A&W Canada features urbanesque material designs such as stained concrete floors, raw metal details, exposed connection points and open ceilings.
A&W Canada's new design boasts a smaller, simpler menu next to each ordering terminal. This unusual feature was born out of the design team's research that found people tend ot order the same items repeatedly from large, busy, elevated menu boards.
The new A&Ws feature 2 to 4 self-service kiosks each, to offer another option for busy travelers. One of the units has already experienced a 20 percent sales lift from the technology.
A&W Canada's urban design features two order areas - one for self-service kiosk users, and another for traditional orders. This set up allows for flexibility with the variety of customers in metropolitan markets.
The "Coaster Wall" features about 30 different designs and provides a keepsake for customers when they leave.