A mock-up of Cousins' new menu boards, deployed as part of the company's investment in its franchisees.

Cousins' president, COO Christine Specht (founder Bill Specht's daughter) would like to increase the chain's philanthropic efforts behind its to-be-announced Make It Better Foundation.

Cousins' new logo features softer colors and a smiley face shape. The chain also added "Better Day" to its long-standing message.

Cousins plans to roll out 10 total new items this year, including premium salad options such as this Almond Berry Chicken salad.

The Big Daddy is for those who want the "kitchen sink" sub and includes Cappacolla ham, coteghino bologna, Genoa salami, ham, pepperoni, provolone, black olives, pepperoncinis, lettuce, onions, tomatoes, parmesan asiago, oregano, oil, red wine vinegar and mayo.

One of Cousins' big initiatives was to re-create its signature Philly sub, adding an authentic version and renaming the chain's traditional version, which includes marinara sauce, to "Italian cheese steak."