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Cheba Hut expanding footprint

Cheba Hut recorded a 17.83 percent revenue increase from 2010 to 2011, the strongest year in its 14-year history. Now, the counter-culture themed restaurant is poised for expansion.

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Cheba Hut's management team, from left to right, Matt Trethaway, COO; Scott Jennings, CEO and founder; and Marc Torres, director of operations.
Every Cheba Hut location in the company’s 14-unit system is purposefully distinctive with assorted décor, a regional menu and beer offerings, and an occasional performance by a local band.
Cheba Hut's "Incredible Munchies" menu includes items such as Sticky Icky (peanut butter & jelly), Rice Krispie Bars and Goo Balls (Rice krispies, peanut butter, honey & cocoa).
Cheba Hut tries to differentiate itself from other sandwich shops by purposefully overstaffing its stores, to give customers an "extra step of attention."
Cheba Hut’s menu and decor play on the marijuana theme, either overtly or subtly.
The White Widow is Cheba Hut's top seller – with grilled chicken, bacon, a homemade ranch sauce, mushrooms and provolone cheese.

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