JetBlue veteran named as Popeyes new VP of corporate communications

Popeyes Louisiana Kitchen has named Todd Burke as vice president of Corporate Communications. Burke will lead internal and external strategic communications, and the public and government affairs functions for the Popeyes brand. According to a news release, Burke’s experience includes...

FEATURES


Looking for PR love -- in all the right places

Though restaurants know how to foster love and romance, many operators struggle with agency relationships.

Crisis expert: QSR strikes not damaging brands

The more brands engage strike supporters, the longer the story plays out in the media.

How to get the best results from postcard marketing

There is no use putting the effort into a card just to have it ignored because you wanted to save on printing; You are trying to cut into a busy market, if you want your message to sing, give it a stage.

Is social media part of your marketing mix?

We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations have proliferated in the social media sphere through sites like facebook and Yelp....

Want to Facebook? What are you waiting for

Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social media usage last month.

Culinary Tide's 2012 top trends

Culinary Tides, Inc. released the report: "Top 10 Trends Analysis - Shifting Sands 2012: A cross analysis of predictions across Government, Technology, Health, Consumer, Travel, Beverage, and Food & Flavor trends," hitting the food industry in 2012 and beyond.

Social media: A necessary evil?

Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up.

Arby's selects former Burger King agency to steer marketing message

Announcement comes about a month after the chain hired former BK CMO.

Courting new trials

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the first time.

PRSC: Using social media as recruitment, brand messaging tool

Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce Symposium in Dallas last week. Panelists talked about their experiences with intranets, social media policy and viral...

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NEWS


Papa Gino's names new agency of record

Papa Gino's Inc., parent company of Papa Gino's and D'Angelo Grilled Sandwiches, has named Boston’s Full Contact Advertising as its new agency of record. According to a news release, Full Contact will provide full-service marketing communications and advertising services for...

Dean Foods exec named as Wendy’s chief communications officer

The Wendy's Co. has named Liliana Esposito, 39, as its new chief communications officer.

Chicago area McDonald's select new lead ad agency

The McDonald's Owner/Operators of Chicagoland and Northwest Indiana Co-op has named Cossette as its new lead advertising agency following a multi-national review. According to a news release, Cossette will assume all general consumer marketing and advertising for the MOCNI co-op...

Krispy Kreme revamps website

Krispy Kreme has launched a new online newsroom on its newly enhanced website at krispykreme.com. The revamped newsroom is designed to provide a user-friendly tool for journalists and bloggers to access current content and multimedia resources for Krispy Kreme news,...

Del Taco selects Fish Consulting for PR duties

Fish Consulting LLC, a national communications firm specializing in franchise marketing and public relations, announced that Del Taco has joined its roster of partners. According to a news release, Del Taco has enlisted Fish Consulting to help increase national awareness...

Whataburger promotes two executives

Whataburger has announced the promotion of two executive team members. Pam Cox, who previously served as group director of corporate communications, has been promoted to the role of vice president of communications for Whatabrands. David Wilson, formerly chief information officer...

Wisconsin McDonald's co-op names Dallas agency to lead creative

Dallas-based Moroch Partners has won the co-op business for McDonald's restaurants in Madison, Wisc., following a national client-led review. Moroch beat five other agencies that were invited to participate. The agency will handle the general consumer market business for the...

Rita's selects Sigma Group as agency of record

Rita's Italian Ice has appointed New Jersey-based Sigma Group as its agency of record. Sigma Group has been contracted to provide strategic planning, branding, creative and promotional development, as well as media planning and buying services for the brand.

Restaurant SmartBrief relaunches with NRA partnership

The National Restaurant Association has announced a partnership with digital publisher SmartBrief Inc. to relaunch the daily Restaurant SmartBrief e-newsletter. With this agreement, Restaurant SmartBrief, originally launched in 2001, will continue to include curated summaries of restaurant industry and public...

Del Taco names new agency of record

Del Taco has selected Morgan Marketing and Public Relations as its agency of record for PR, following an RFP that included 10 agencies. Morgan, which was brought on by Del Taco earlier this month, has a team of four staffers...

Restaurant Association's Educational Foundation names new VP

The National Restaurant Association Educational Foundation (NRAEF) announced that Steven Kramer has been named vice president of Communications. Kramer brings more than two decades of experience in communications and marketing to the NRAEF. "Communications efforts are an integral part of...

Taco Cabana selects new creative agency

Independent, full-service advertising agency Firehouse announced it has been named creative agency of record for Taco Cabana effective immediately. The agency won the account following an agency review. "Taco Cabana has always been one of our favorite brands.

NRA adds staff to communications department

The National Restaurant Association has hired a new media relations manager in its communications department, and has also created a new position dedicated to research communications and marketing. Christin Fernandez joins the NRA as manager of Media Relations and Public...

Panasonic's Attune drive-thru system certified by CKE Restaurants

Panasonic announced that its Attune drive-thru communications system is now certified by CKE Restaurants Inc. for use in the company's Carl's Jr.

Summit Group Communications awarded Subway's Detroit market business

The Summit Group Communications, a Utah-based, independently owned advertising and public relations firm, has won the business of the Detroit Subway restaurants market. With this addition, TSG now represents 33 Subway markets with more than 4,100 restaurants in 14 states....

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