Internet Marketing and the Social Media (Slides)

Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth. Download the slides from presentations given by: Boris Bugarski, Murgent/ Paul Barron, Fast Casual/ John Pepper, Boloco at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Brand Builders (Slides)

Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the slides from presentations given by: Ed Frechette, Au Bon Pain/ Alan Hixon, Mooyah Burgers and Fries/ Dan Kim, Red Mango/ Patrick Benisillo, VGS at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Brain Exchange (Slides)

Brain Exchange Session. Find information on discussions relating to eight topics including: Fast Casual Startups, Menu Development, Web & Social Marketing, Team Dynamics, Winning Brand Design, Building Online Ordering and Catering, Direct Mail, and Leadership Techniques.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Executive Summit Keynote Presentation (Slides)

Fast Casual Executive Summit Keynote Address. Download the slides from presentations given by: Paul Barron, Publisher and Founder FastCasual.com/ Dean Lindsay, Professional Speaker and Author The Progress Agents at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Food Service Has an Appetite for Advocacy

Justified or not, consumers trust fellow consumers more than they trust brands. In fact, a 2013 Nielsen Global Trust in Advertising survey found that 84% of people trust the recommendations of people they know and 68% trust online customer reviews.

Type: White Paper

Sponsor: InMoment


Mood+JJ's Red Hots

JJ’s founding partners engaged Mood to design a wholly unique music experience that would further distinguish the original concept by highlighting the distinctive music, cultural legacies and iconic roots that contributed significantly to the character of the brand.

Type: Case Study

Sponsor: Mood Media


Music Licensing 101

What is an ASCAP license? Is it different than a BMI music license? Do I need both? What are my risks? Relax. Mood handles all required business music licensing through thousands of relationships with critical industry players, including labels, performing rights organizations such as ASCAP, BMI, SESAC, SoundExchange and publishers.

Type: White Paper

Sponsor: Mood Media


Designing Your Corporate Identity

Establishing your brand has never been more important. With so much competition in today’s global market, you need to put your best foot forward if you plan to stand out from the crowd. Capturing the attention of your audience means crafting a brand with personality and staying power, through thoughtful creation of your corporate identity.

Type: White Paper

Sponsor: Mood Media


Digital Communication at Your Service on Your Road Trip

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Type: Case Study

Sponsor: Scala, Inc.


Scala Inc. Deal with Fortune 500 petroleum Giant StatoilHydro of Norway

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company in the world.

Type: White Paper

Sponsor: Scala, Inc.


Innovative Interactive Shopping Experience Boosts Average Order Value in Mobile Phone Store

In Belgian Antwerp, Telenet Mobile has introduced a brand new, highly innovative shopping concept. Experience is key in the Telenet mobile store. Consumers can make use of various types of assistance to help them choose the right communication devices, mobile phone plans, and accessories.

Type: Case Study

Sponsor: Scala, Inc.


Digital signage puts the power into “power shopping”

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors.

Type: Case Study

Sponsor: Scala, Inc.


Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

Type: Case Study

Sponsor: Scala, Inc.


Miele brings its brand to life by placing Scala at the heart of its first Inspirience Centre in Vianen, The Netherlands



Type: Case Study

Sponsor: Scala, Inc.


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