Success Starts with Strategy: A 5-Step Guide to Develop Your In-Store Digital Content Strategy

Don’t let the attraction of shiny digital technology lead you to abandon your strategic marketing habits. Digital marketing is just like any other marketing — it’s a tool to help you achieve your business objectives.

Type: White Paper

Sponsor: Wireless Ronin Technologies


Digital Communication at Your Service on Your Road Trip

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Type: Case Study

Sponsor: Scala, Inc.


Scala Inc. Deal with Fortune 500 petroleum Giant StatoilHydro of Norway

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company in the world.

Type: White Paper

Sponsor: Scala, Inc.


Innovative Interactive Shopping Experience Boosts Average Order Value in Mobile Phone Store

In Belgian Antwerp, Telenet Mobile has introduced a brand new, highly innovative shopping concept. Experience is key in the Telenet mobile store. Consumers can make use of various types of assistance to help them choose the right communication devices, mobile phone plans, and accessories.

Type: Case Study

Sponsor: Scala, Inc.


Digital signage puts the power into “power shopping”

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors.

Type: Case Study

Sponsor: Scala, Inc.


Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

Type: Case Study

Sponsor: Scala, Inc.


Miele brings its brand to life by placing Scala at the heart of its first Inspirience Centre in Vianen, The Netherlands



Type: Case Study

Sponsor: Scala, Inc.


Kempinksi Hotels Increase Signage Efficiency

The luxury hotel chain Kempinski was looking for an up-to-date hospitality signage solution to increase the information flow quality and optimize the guest/visitor experience model and selected NAVORI QL as a platform of choice.

Type: Case Study

Sponsor: NAVORI


Swiss Based NAVORI Goes German

NAVORI SA is headquartered in Lausanne, Switzerland. The company is active worldwide and already has installations deployed on German soil, but its overall market share in the area so far was limited.

Type: Case Study

Sponsor: NAVORI


The Importance of Data Feeds and Real-time Info in Digital Signage Applications

By rule of thumb, in traditional poster based printed advertising there is a fraction of a second of attention aperture to get the message – promo, branding… - across. This is where Digital Signage makes a basic difference.

Type: White Paper

Sponsor: NAVORI


Corporate TV: what really matters when setting up a Digital Signage Solution

Integrating and deploying a Digital Signage solution entails more than just installing screens and fire off content – it is all about integrating a tool with the intention of optimizing a communications process towards an audience.

Type: White Paper

Sponsor: NAVORI


The Architecture Behind an Automotive Digital Signage Solution

In this day and age, automotive communication opportunities remain largely underexploited. The Swiss company NAVORI, a global leader in Digital Signage software, takes a pole position in this market segment with the release of their Navori QL GPS Trigger module.

Type: White Paper

Sponsor: NAVORI


How NAVORI QL Trigger Can Enforce Media Play-out

The NAVORI QL Trigger Software Development Kit enables any integrator or end user to build a system that even goes beyond through the capability to launch specific content based on a foreign/third party input.

Type: White Paper

Sponsor: NAVORI


Meeting Room Scheduling Solutions

Leading Digital Signage software solution NAVORI QL is now referenced by Micros Fidelio in their Hotel Room and Catering Management system, OPERA.

Type: White Paper

Sponsor: NAVORI


Internet Marketing and the Social Media (Slides)

Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth. Download the slides from presentations given by: Boris Bugarski, Murgent/ Paul Barron, Fast Casual/ John Pepper, Boloco at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Brand Builders (Slides)

Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the slides from presentations given by: Ed Frechette, Au Bon Pain/ Alan Hixon, Mooyah Burgers and Fries/ Dan Kim, Red Mango/ Patrick Benisillo, VGS at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Brain Exchange (Slides)

Brain Exchange Session. Find information on discussions relating to eight topics including: Fast Casual Startups, Menu Development, Web & Social Marketing, Team Dynamics, Winning Brand Design, Building Online Ordering and Catering, Direct Mail, and Leadership Techniques.

Type: Presentation

Sponsor: Fast Casual Executive Summit


Executive Summit Keynote Presentation (Slides)

Fast Casual Executive Summit Keynote Address. Download the slides from presentations given by: Paul Barron, Publisher and Founder FastCasual.com/ Dean Lindsay, Professional Speaker and Author The Progress Agents at the Fast Casual Executive Summit 2009.

Type: Presentation

Sponsor: Fast Casual Executive Summit


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