Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


Improving the QSR Customer Experience

Every restauranteur knows that success is entirely dependent on the opinions of their customers, which makes now the best time to focus your efforts on customer experience enhancement.

Type: White Paper

Sponsor: Mood Media


MOOD + BIKAS DRIVE IN

After meeting with our Greenville, SC area Account Executive, Eric Bikas learned that Mood could not only meet his drive-thru needs, but also enhance his dining room experience and help build lasting brand loyalty throughout the communities his businesses serve.

Type: Case Study

Sponsor: Mood Media


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FEATURES


Why 'locally sourced,' 'organic' aren't just buzzwords

QSRs need to pay heed to the increasing movement of consumers toward all things healthy and natural, and they need to be authentic about it.

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

Site selection secrets for restaurant tenants

The commercial space chosen by a restaurant tenant can be a deciding factor in the success or failure of the business.

3 tips for restaurant owners to master user-generated content

We live in a social media world and nowhere is that more clear than in the restaurant industry. Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.

At the Summit: Are you embracing the Internet of Things in your franchise?

Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

At the Summit: How to create a franchise-friendly supply chain

The supply chain is often the thorn in the side of franchisors, especially those that have brands spread nationwide or globally.

Wingstop, Pizza Hut, Cici's Pizza execs debate importance of mobile apps

The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?

Location matters: Are you on the wrong side of the road?

Most Investors understand the importance of analyzing demographics and traffic counts, but asking the question: "Is this location on the right side of the road?" is just as important.

Slapfish CEO urges Summit attendees to 'make your most annoying customer your best friend'

Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.

The latest and greatest in mobile marketing

When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?

Heard at the Summit: Memorable quotes from Day 1

Any time you gather some of the industry's brightest CEOs, franchisors, chefs, franchisees and vendors, there is sure to be some insightful quotes. We've gathered a few memorable moments from sessions during the opening day of the inaugural Franchising Restaurant & Innovation Summit in Dallas.

Google goes "hands free" with mobile payments

The company is testing what it calls a 'Hands Free' app that enables users to make and confirm purchases without a payment card or mobile wallet.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

2016: The year to master digital ordering

In 2016 and beyond, restaurant industry success will be determined not by mastering the drive-thru, but rather by mastering digital ordering and meeting the needs of the on-demand consumer.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS