McDonald’s 'aggressive change' includes localization, digitization

.

The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.

FEATURES


Nine keys for driving speed of service

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

Deliver more than food; deliver an experience

Lean on your supply chain partners to innovate for you; they have resources and answers.

How to use technology to turn customers into loyalists

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Uber's move into foodservice showcases importance of convenience

Recent partnerships and service launches show that consumers want convenience and are willing to pay for it.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

Report: Restaurant mobile websites slow to load digital orders

If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.

New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating and earning revenue from ATMs.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Popeyes plans to leverage employee engagement to sustain growth

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

Business lessons from the late founder of Chick-fil-A

Cathy believed the key to success was 'taking care of the customer' and treating each of them like the most important person in the world.

See More »

NEWS


Sydney McDonald's tests customizable ordering kiosk

A Sydney McDonald's has piloted a touchscreen kiosk for guests to customize orders

Dunkin' customers consume the most Wi-Fi data in coffee category

New research from network analytics and mobile intelligence company, wefi, explored WiFi connectivity trends at national coffee chains. The company considered WiFi speed and application usage patterns of customers at these restaurants, and found that Starbucks, Tully's Coffee and Dunkin'...

Taco John's adds guest feedback platform

Taco John's has added InMoment's cloud-based customer experience optimization platform. The platform will be used for Tell TJ, Taco John's guest satisfaction survey program. "The customer experience has always been at the heart of Taco's John's culture," said Shawn Eby, VP of operations, in a news release.

McDonald's creates customer officer position to sharpen marketing focus

As part of its attempt to sharpen its marketing focus and turn sales around in the US, McDonald's has named its first-ever vice president-customer officer. According to Ad Age, Fred Ehle will report to CMO Deborah Wahl and will be...

Krispy Kreme's pirate-themed promotion returns

Krispy Kreme’s annual pirate-themed promotion returns Sept. 19 in honor of International Talk Like a Pirate Day. On that day, customers who talk like a pirate or wear an eye patch will receive a free Original Glazed doughnut.

Kentucky company launches self-service reservations widget

Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.

OrderUp to target underserved delivery market

OrderUp, a Baltimore mobile and online food ordering and delivery service, announced the company raised $7 million in funds for nationwide expansion and delivery technology.

Cinnabon launches baking kit in selected Walmart locations

With the introduction of the Cinnabon Baking Kit, available exclusively at 2,500 Walmart stores, consumers can now create the popular cinnamon rolls at home. Each kit makes eight cinnamon rolls; the same ingredients can be used to make other treats...

Self-service restaurant solution is music to your ears

CBS NorthStar announced an update to its NorthStar Order Entry technology that allows restaurants to provide a jukebox feature to table ordering.

Yum brands equips Brazil's first corporate-owned KFC with NCR technology

The new locations will use NCR hardware, Aloha software, and above-store reporting software for remote monitoring of sales and POS activities in real time.

CKE Restaurants Holdings surpasses 3,500 restaurants worldwide

The opening of a Hardee's in Marassi, Egypt, and a Carl’s Jr. in Conroe, Texas, mark major milestones for CKE Restaurants Holdings Inc. Opened in late July, the Marassi Hardee's is CKE's 3500th restaurant worldwide.

Have your Big Mac Attack inside a decommissioned DC-3

Customers at one New Zealand McDonald's restaurant can enjoy meals inside a refurbished DC-3 plane.

Char-Hut to offer free spuds for National Potato Day

Char-Hut Restaurants announced the celebration of National Potato Day on Aug. 19 by offering a free order of potatoes.

Burger King bringing back Chicken Fries for limited time

Burger King Worldwide Inc. announced today it is bringing back Chicken Fries for a limited time.

South Florida McDonald's issue 60-second lunch guarantees

McDonald's restaurants in South Florida are beefing up their speed of service efforts. According to the Miami Herald, from now through Aug.

See More »

Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.