The importance of online ordering when it comes to catering

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Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.

FEATURES


How do you become the Uber of food?

When an idea comes along like UBER or OpenTable, you have to challenge the status quo and create a better way to serve the customer.

McDonald’s points finger at marketing for sales shortfall

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Are Millennials really that hard to please?

Exceeding expectations on food taste is the best way to assure a great experience across generations.

Why is the speakeasy bar concept growing internationally but not in the US?

Colombian-based Wingz's customers require an electronic key to gain access to its restaurants.

LevelUp: Consumers increase spending with iBeacon technology

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

5 ways to ramp up your restaurant's customer service

Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an audience, so enable them.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Arby's launches 'major' brand revitalization initiative

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

White Castle’s mobile and kiosk pilots are driving higher check averages

The average check at White Castle's all-kiosk restaurant is 20 percent higher than its traditional restaurants.

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NEWS


Wendy’s testing build-your-own sandwich model

The build-your-own model is quickly becoming the rule rather than the exception in the restaurant industry, thanks to fast casual players such as Chipotle. It has made its way into the pizza space and even McDonald's has tried out the model. Now, Wendy's is testing a build-your-own sandwich program.

In-N-Out Burger scores high for guests’ ‘intent to return’

Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation, according to the research. The research reveals that more consumers report they will return in the...

Chick-fil-A anticipates new customers for Cow Appreciation Day

Chick-fil-A restaurants across the country will celebrate the annual Cow Appreciation Day July 11. On that day, customers who dress up “head to hoof” in cow attire will receive a free breakfast, lunch or dinner combo meal, which includes an...

TouchBistro adds Pay at Table service in PayPal app

TouchBistro today announced that it has integrated the Pay at Table service in the PayPal app with its TouchBistro mobile point-of-sale solution for tableside ordering. Customers at any participating TouchBistro location in North America can now use the PayPal app...

Pennsylvania McDonald’s replaces playground with touchscreen games

Renovations are almost complete at a State College, Pa., McDonald’s restaurant that will feature a dual lane drive-thru and new technology to speed up service. Perhaps most notably, however, are the new tables equipped with touchscreen video games.

Mindshare, Empathica team up to offer customer experience data platform

Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity and mission: InMoment. According to a news release, InMoment provides a cloud-based customer experience optimization platform, called the Experience Hub,...

Pizza Hut named kid-friendliest chain in Canada

Technomic's 2014 Canadian Consumers' Choice Award winners have been announced and include Arby’s, Pizza Hut and Starbucks.

LRS introduces survey app to address real-time service issues

Long Range Systems has launched Check Point Surveys, a tablet survey application that helps businesses collect on-site customer feedback. “Managers can’t afford to find out about a negative guest experience by reading a rant on Facebook or Yelp,” CEO Skip...

Canadian diners want quality, convenience and ambiance

New research from Technomic’s Canadian Consumer Brand Metrics program reveals that Canadians attribute positive dining experiences to five main attributes — quality, service, convenience, value and ambiance.The "Setting the Stage: Consumer Assessments of Décor, Music and Atmosphere at Leading Canadian...

Arby’s wins over the Canadian crowd

Arby's Restaurant Group has received Technomic’s 2014 Canadian Restaurant Consumers' Choice Award. Among all Canadian limited-service chains, Arby's won in the category of "Craveability." “This award is a great testament to the craveability of our current menu offerings, and we...

Subway adds technology suite for multilingual initiatives

Translations.com, a provider of language services and translation-related technologies, has signed an agreement with Subway to provide the chain with enterprise language services and the GlobalLink Localization Suite. According to a news release, by employing Translations.com's GlobalLink platform, Subway will...

Burger King selects AT&T to deploy Wi-Fi services

Burger King Corp. has launched AT&T's Wi-Fi services for all of its U.S.

Chick-fil-A, Sonic rank high in annual customer experience study

The 2014 Temkin Experience Ratings report was released this week, and includes three QSRs in the top 10. At No. 3 overall (behind H.E.B.

McDonald's to use Swiff mPOS for Thailand home delivery

Swiff Friday launched a new mobile payment service with Thailand's AEON Thana Sinsap Public Company Ltd. and McDonald's for McDelivery 1711, according to a press release. Mobile provider Swiff said its new mobile point-of-sale product will enable customers using McDelivery...

KFC China's 'restage' includes aggressive marketing, menu initiatives

KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply chain issue and an avian flu outbreak. KFC China is Yum! Brands' biggest sales generator. As...

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.