Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf’s corporate leadership wanted to provide franchisees with the tools to receive immediate notifications about unhappy customers, and follow up directly with them to resolve their concerns.

Type: Case Study

Sponsor: InMoment


2015 Customer Experience Trends Report

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance.

Type: White Paper

Sponsor: InMoment


Empathy Map: Using Empathy to Better Understand Your Customers

Take the customer stories you collect to the next level by creating an empathy map, which combines key stakeholders and decision makers in your company to discuss how your brand experience can better meet your guests' wants, needs and expectations.

Type: White Paper

Sponsor: InMoment


See More »

FEATURES


Growing reception and use of restaurant self-serve POS

While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.

Mobile is affecting commerce decisions for retailers

At the NRF Big Show, a panel discussion about what's next in payments focused on the role technology has played in consumers' expectations as they interact with their favorite brands.

Merchants shift priorities to better serve today's consumers

At the National Retail Federation Big Show, London-based multinational retailer Marks and Spencer described how it created a new loyalty program.

Win millennials with QSR kiosks

It is no secret that millennials prefer customization and digital experiences. Quick serve restaurant kiosks can deliver these two elements and can help you appeal to this much sought after demographic.

5 top tech trends for 2016

There are a number of key trends for tech savvy QSRs to think about and plan for if they want to attract new customers and increase customer retention this year.

In the restaurant Red Zone: Running the last 20 yards in the pick-up game

The success of mobile and online ordering can only be achieved when the digital strategy has an equally well-thought out plan to support pick-up or curbside delivery. Scott Marentay of Hyperactive, describes why outdoor digital signs should be part of the playbook.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Business intelligence spurs 'future lab' innovation at McDonald's Corner Café

The latest data trends continue to show a consistent and predictable migration to, "better for you" healthier meal options. These trends are on McDonald's radar and their approach was to both upscale the menu and design a great café as opposed to an evolved McCafé.

Can your restaurant bounce back from a crisis?

Running a restaurant can be a great source of enjoyment. It can also be a risky endeavor. What can you do when your restaurant faces a PR crisis?

Location-based marketing: Why QSRs should get on-board

Thanks to built-in GPS capabilities, smartphones have the ability to determine a user's location, and restaurants are learning to use that to reach their customers through notifications, which ultimately increases their bottom lines.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

The perfect pitch: 3 restaurant concepts

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

ICX Symposium: Data is driving the customer experience

Data is driving customer engagement, and there is a wealth of tools an enterprise can use to collect, assess and analyze data to enhance its interactive customer experience strategy.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

See More »

Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

NEWS