Live webinar to teach operators how to master location-based marketing

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for restaurants when it comes to digital advertising.


Location-based marketing: Why QSRs should get on-board

Thanks to built-in GPS capabilities, smartphones have the ability to determine a user's location, and restaurants are learning to use that to reach their customers through notifications, which ultimately increases their bottom lines.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

The perfect pitch: 3 restaurant concepts

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

ICX Symposium: Data is driving the customer experience

Data is driving customer engagement, and there is a wealth of tools an enterprise can use to collect, assess and analyze data to enhance its interactive customer experience strategy.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: Stay on trend with the latest food trends

Tastes and trends in food change and evolve rapidly. What may have been an innovative concept last year may be exactly the wrong one now.

3 ways to surprise, delight customers

Surprising and delighting your customer base is key to keeping them as guests.

FCES15: The changing course of consumer behavior

Consumers of all kinds have a nearly endless array of options from which to choose, whether they're purchasing furniture, cars, housewares, or any good or service. The same holds true for where they spend their money when dining out.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

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Digital signage solution integrates with mobile ordering app

Digital signage provider embed signage has launched its solution integration with mobile ordering application Flypay, the company announced.

Dunkin' Donuts testing on-the-go ordering, delivery service

Dunkin' Donuts is testing mobile ordering in Portland, Maine, and delivery service in Dallas.

Mystery solved: How to keep grilled cheeses fresh, crisp for delivery

Eco-Products and The Melt have created a box to keep grilled cheese sandwiches hot and crispy until delivered.

KFC, DoorDash partner for on-demand delivery

Kentucky Fried Chicken and DoorDash announced that KFC is available for on-demand delivery by DoorDash.

SpeedLine POS adds support for mobile gift, rewards, payment

Restaurant point-of-sale developer SpeedLine Solutions announced a new payment and guest-rewards integration with Mercury StoreCard.

ICX Association kicks off Symposium series in Atlanta

The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and understand customers on a one-to-one basis, according to an announcement from the association.

McDonald's UAE deploys 'Create Your Taste' kiosks

McDonald's customers of the United Arab Emirates can now create their own custom orders with 'Create Your Taste' kiosks.

Danny Meyer's restaurant brands eliminate tipping

Union Square Hospitality Group announced today that starting in November, it will eliminate tipping at all of its13 full-service venues, while also increasing menu item prices

Dead mouse found in Subway sandwich in Oregon

A customer says he found a dead mouse in a sandwich at a Subway restaurant in Lincoln City, Oregon, Portland’s reports.

SCA to give restaurants 1-stop shop for hygiene products

SCA, a global hygiene and forest products company, and Wausau Paper Corp., a North American away-from-home tissue company, announced that SCA will acquire Wausau Paper for $10.25 per share or total consideration of $513 million in cash.

McDonald's Canada adding digital kiosks to compete with fast casuals

McDonald’s Restaurants of Canada Ltd. is introducing digital kiosks at its restaurants to allow customers to order premium hamburgers from almost 30 options.

Report: Restaurants, foodservice operators ignore menu board sales opportunities

Datassential's new Menu Board Keynote Report surveyed more than 1,500 consumers and 350 operators across all restaurant and foodservice types. The report details which categories are most often found on menu boards and which are less likely to be listed.

Technology innovation focus of ICX Association's October Symposium

The event, “Inflection Point: The Future Tech of Customer Experience,” aligns with the association’s mission to connect business-to-consumer brands with technology that can elevate the customer experience.

White Castle to serve breakfast all day, every day

White Castle's "Anything, Anytime" concept gives "Cravers" (the chain's fan base) the option to order breakfast anytime White Castle is open, starting Sept. 10.

Is McDonald's rebranding as fast casual in UK?

McDonald's will offer a fast casual service style in UK stores by the end of October. A small trial has also begun in the U.S.

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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.