Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Creating the Fast Casual Experience with Digital Signage

The increased emphasis on food quality and reduced emphasis on fast food is providing an opportunity for fast casual brands to tell their story. Download this white paper brought to you by Scala, Inc.

Type: White Paper

Sponsor: Scala


Legacy Church Elevates Worship Experience With Sophisticated Digital Signage Platform

Led by the desire to more actively engage with their congregations, churches are increasingly integrating technology into their facilities - from incorporating everything from live presentations and videos to concert-grade sound systems to digital communications platforms.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


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In the restaurant Red Zone: Running the last 20 yards in the pick-up game

The success of mobile and online ordering can only be achieved when the digital strategy has an equally well-thought out plan to support pick-up or curbside delivery. Scott Marentay of Hyperactive, describes why outdoor digital signs should be part of the playbook.

Drive-thru menu boards accelerating into the digital future

The days of static signage at the drive-thru are over. Innovative new technologies have made the drive-thru experience interactive and personalized for each customer.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Restaurant digital signage is heating up

Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and becoming an invaluable source of actionable business intelligence.

Digital menu board execs discuss latest trends

Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.

Analytics-driven digital merchandising in QSR drive-thrus

Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.

Wetzel's Pretzels adds digital animation to tell product story

The animated digital boards were unveiled in November at Wetzel's Disneyland location and have exceeded expectations.

Executive round table: Quick-service industry leaders make their 2015 predictions

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and profitability in QSR.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

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Digital signage gives restaurant operators a powerful tool to engage customers. Learn how many restaurants are implementing digital signage and how it's enhancing both the customer experience and their bottom line.

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