Using Analytics to Get the Most Out of Digital Signage

Digital signage offers a great deal of promise, but how do you know if it's delivering?

FEATURES


Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and profitability in QSR.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

A peek at Carvel's new shoppe design

To mark the brand's 80th anniversary, it has launched a modernized look.

Millennials coming to expect the interaction that digital menu boards bring

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

Sonic’s new display technology driving average check increases

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Auntie Anne’s SVP: Brands have to adapt to compete in marketplace

The pretzel brand is set to significantly expand internationally, as well as in non-mall locations domestically, with its new store prototype.

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NEWS


Interactive Customer Experience Summit coming to Chicago in June

The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons, virtual assistants and augmented reality.

Digital Screenmedia Association and NEC to host menu board webinar

The webinar will cover the value of menu boards, interactive screens, mobile payments and proximity marketing.

Wendy's, Dunkin' execs named to digital signage advisory board

The Digital Signage Expo has named its advisory board for 2014-15, which includes Nick DeCarlo, director of Restaurant Services at Wendy's; Jason Stuehmer, IT product manager at Dunkin' Brands; and Jorge de la Parra, IT systems manager at Jack in...

UAE Cinnabon franchisee deploys WAND digital menu boards

Focus Brands International franchisee Cravia has deployed digital menu boards in its new Cinnabon location in Dubai. The boards include WAND Digital software to optimize in-store marketing.

Burger King rolls out suggestive-sell drive-thru displays

More than 6,000 FlashRight Suggestive Sell Displays have been installed at Burger King restaurants throughout the country. According to a news release from FlashRight, the displays are designed specifically for outdoor use in the drive-thru and are placed at the point of purchase on the speaker post or confirmation order display.

Sonic expects technology initiatives to boost profits in 2015

Sonic Corp.

Yum brands equips Brazil's first corporate-owned KFC with NCR technology

The new locations will use NCR hardware, Aloha software, and above-store reporting software for remote monitoring of sales and POS activities in real time.

Ben and Jerry's digging into digital signage down under

Ice cream and sorbet chain Ben & Jerry’s has selected Task Retail Technology and its xchangemedia multiplatform and digital design technology for its national multimedia project and digital signage rollout in Australia, according to an announcement from the companies.

600th Bojangles' cooking with digital menu boards

Bojangles' Famous Chicken 'n Biscuits recently opened its 600th location, and the milestone restaurant is the first in the chain to deploy digital menu boards from technology provider WAND Corp., according to an announcement from WAND.

Taco John's reports 12% sales increase after menu board test

Taco John's is in the process of updating all of its restaurants with new menu boards, both in-store and at the drive-thru. According to a company news release, the test markets recorded a 12-percent increase in EZ Combo Meals sales...

Tanjerine launches ordering, entertainment and payment tablet platform

TouchTunes subsidiary Tanjarine announced today the launch of its integrated tabletop ordering, entertainment and pay-at-the-table solution. "Restaurants are seeing significant benefits from tablet solutions, and large chains have begun deploying them across the country. Until now, there hasn't been a...

Wand Corp. launches new marketing software features

Wand Corp. has launched two new features to help users better customize in-store marketing and sales efforts.

Slim Chickens selects Delphi’s technology platform

Delphi Display Systems Inc. announced that Slim Chickens has installed Delphi’s Insight technology platform for its newest store opening in Fayetteville, Ark.

Houston Popeyes’ franchisee selects Revention as POS provider

Continental Superior Management Group, a Houston-based Popeyes’ franchise group, announced it has chosen both Revention POS and Revention's remote management solution R-Enterprise for its restaurants. CSM Group has elected to use the Delphi/Revention integration as part of its technology package,...

Nestlé Toll House Café by Chip expands new kiosk concept

Shoppers at the Galleria Dallas can now get a double dose of their favorite sweets with today’s opening of its second Nestlé Toll House Café by Chip. A grand opening celebration will be held June 7, from 10 a.m.

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