Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.
Dont let the attraction of shiny digital technology lead you to
abandon your strategic marketing habits. Digital marketing is
just like any other marketing its a tool to help you achieve
your business objectives.
In todays omnichannel retail environment, sales associates are
not expected to be product information libraries, but are viewed as
facilitators that help customers get what they want whether its
information, products or services.
Your dealers need every advantage in todays changing environment. Customers have more options and more information than ever before and they expect more. Give your dealers a powerful way to connect with customers using the digital technologies vehicle buyers already know and appreciate.
You need every advantage in todays changing environment. Customers have more food options and more information than ever before. And increasing regulatory requirements can be a financial and administrative burden. But they dont have to be.
Todays consumers are tech-savvy and entertainment oriented. They expect captivating communications and offers directed specifically to them both online and in-store. You can create the highly personal omnichannel experience your customers want with an integrated digital marketing solution from Wireless Ronin.
The LG EzSign TV is the worlds first TV that comes with a signage function.
Run messages on the TV screen in the form of a billboard without additional
hardware. Advertisements, information and broadcast content can be
arranged on the same screen to attract attention and deliver specific
messaging to your customer base.
In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at
every chance, its not the same old game for Madison Avenue anymore. The fragmentation
of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a
pretty simple mass market.
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
The German Autobahn welcomes many drivers and
is the world`s third longest network of high quality
highways. If you are one of the 500 million travelers
who annually visit these roads, you have surely seen
many Tank & Rast locations.
StatoilHydro is an integrated technology-based international energy company primarily focused on upstream
oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company
in the world.
In Belgian Antwerp, Telenet Mobile has introduced
a brand new, highly innovative shopping concept.
Experience is key in the Telenet mobile store. Consumers
can make use of various types of assistance to help them
choose the right communication devices, mobile phone
plans, and accessories.
Looking to maximise its assets at the London shopping
centre, Westfields Brand Partnership Division looked for
a world class digital signage network to complement
the scale of the site and the consistently high number of
domestic and international visitors.
In 2008, KPN knew it was time to change the retail strategy in its KPN
Primafoon stores when the company found itself facing several challenges:
perceived long waiting times in the stores, a low conversion rate, low
revenues per customer and a low in-store representation of the core
customer focus group (25- to 40-years olds).
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
The luxury hotel chain Kempinski was
looking for an up-to-date hospitality
signage solution to increase the
information flow quality and optimize
the guest/visitor experience model
and selected NAVORI QL as a platform
By rule of thumb, in traditional poster based printed advertising there is a fraction of a second of
attention aperture to get the message promo, branding - across. This is where Digital Signage
makes a basic difference.
Integrating and deploying a Digital Signage solution entails more than just installing screens and fire
off content it is all about integrating a tool with the intention of optimizing a communications
process towards an audience.
In this day and age, automotive communication opportunities remain largely underexploited.
The Swiss company NAVORI, a global leader in Digital Signage software, takes a pole position in this market
segment with the release of their Navori QL GPS Trigger module.
The NAVORI QL Trigger Software Development Kit enables any integrator or end user to build a
system that even goes beyond through the capability to launch specific content based on a
foreign/third party input.
Digital menu boards are helping restaurants more effectively and efficiently reach customers. In this guide, sponsored by NEC Display Solutions, learn about content, hardware and how to calculate ROI when deploying a digital menu board.
Omnichannel retailing is a term increasingly used to describe the maximization of the customer experience through the variety of communications technologies currently available. International Data Corporation (IDC) defines an omnichannel retailing strategy as enabling an organizational and technology framework for...
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. The 2012 Customer Experience Technology Buyers Guide will help you find the right partners to implement the latest solutions in your business. From the publishers...
This white paper examines the key communication touch points within a variety of food service environments and how digital menu boards, digital signage, and interactive touch screens are changing the consumers experience, while improving revenue, environmental awareness and menu item decision making.