Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
As Thomas Pink expanded its brand globally, with stores in major cities in Europe, the Middle East, Asia and the United States, they partnered with Mood to develop a unique and exclusive soundtrack, creating a consistent brand experience for customers visiting any location around the world.
To support their efforts to create a consistent, positive experience and communicate with customers at the point of purchase, The Pantry was interested in identifying an in-store solutions partner who could deliver top-tier solutions and provide a responsive level of service to locations in both rural and urban areas throughout the Southeast.
For Brown Shoe, the in-store experience plays a critical role in defining each brand and influencing customer perceptions and satisfaction. Their goal was to delight customers with an in-store experience specific to each retail brand.
An environment as massive and diverse as the Georgia
Aquarium, the second-largest aquarium in the world with
more than 60 exhibits and 10 million gallons of fresh and
marine water, needs a sophisticated and unique way to
interact and engage with its visitors.
The LG EzSign TV is the worlds first TV that comes with a signage function.
Run messages on the TV screen in the form of a billboard without additional
hardware. Advertisements, information and broadcast content can be
arranged on the same screen to attract attention and deliver specific
messaging to your customer base.
In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at
every chance, its not the same old game for Madison Avenue anymore. The fragmentation
of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a
pretty simple mass market.
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
The German Autobahn welcomes many drivers and
is the world`s third longest network of high quality
highways. If you are one of the 500 million travelers
who annually visit these roads, you have surely seen
many Tank & Rast locations.
StatoilHydro is an integrated technology-based international energy company primarily focused on upstream
oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company
in the world.
Looking to maximise its assets at the London shopping
centre, Westfields Brand Partnership Division looked for
a world class digital signage network to complement
the scale of the site and the consistently high number of
domestic and international visitors.
The luxury hotel chain Kempinski was
looking for an up-to-date hospitality
signage solution to increase the
information flow quality and optimize
the guest/visitor experience model
and selected NAVORI QL as a platform
By rule of thumb, in traditional poster based printed advertising there is a fraction of a second of
attention aperture to get the message promo, branding - across. This is where Digital Signage
makes a basic difference.
Integrating and deploying a Digital Signage solution entails more than just installing screens and fire
off content it is all about integrating a tool with the intention of optimizing a communications
process towards an audience.
In this day and age, automotive communication opportunities remain largely underexploited.
The Swiss company NAVORI, a global leader in Digital Signage software, takes a pole position in this market
segment with the release of their Navori QL GPS Trigger module.
The NAVORI QL Trigger Software Development Kit enables any integrator or end user to build a
system that even goes beyond through the capability to launch specific content based on a
foreign/third party input.
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. The 2012 Customer Experience Technology Buyers Guide will help you find the right partners to implement the latest solutions in your business. From the publishers...