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The Great Food Truck Race is back on the Food Network for a fifth season, with a new cast of food truck hopefuls on a road trip from Southern California to Key West, Fla. The seven-episode series, hosted by Celebrity Chef Tyler Florence, premieres Aug.
Operators need to be prepared for unique challenges such as staffing, weather, equipment — repair and maintenance — regulatory permitting fees, insurance and gasoline costs.
The guiding menu principle is always to sell fewer items at higher margins - which will allow you to spend more time on operations execution and customer interfaces.
Citing the success of the food truck segment, numerous retailers have launched retail trucks, selling everything from shoes to flowers.
Digital display used to display menu items and keep customers entertained with trivia and games.
Pop-ups are morphing into a multipurpose tool, used to test concepts, market new brands, engage with a younger audience, or prove to landlords, lenders and investors that they are worth the risk.
From switching out the décor to updating technology, restaurateurs must take chances to keep their business fresh.
Pizza cones, mobile wood-fired ovens are turning heads.
Exhibitors discussed increase in leads and enthusiasm for the mobility segment.
“Lilly, get over here – she just got that blue box from the garage, where are you?” Teddy yelled – she was always a bit bossy toward Lilly. And it wasn’t as if she had far to look as they lived together in a 24” x 30” space with a corner tarp for tunneling.
Happy Belly Curbside Kitchen, an Atlanta-based, "farm to street" food truck, has implemented the NCR Silver mobile point-of-sale to help grow its business. The rollout across its four trucks is intended to provide Happy Belly with advanced mobile POS functionality...
Ben & Jerry’s Scoop Truck has launched its annual month-long tour in New York City, giving away free scoops to fans. Now through July 28, the truck will make stops at local community events, businesses and nonprofits throughout the city, according to a news release.
The Krystal Company is going on tour to celebrate its new Stackers, a bigger version of its signature burgers introduced last month. The chain plans to give away 1,000 burgers to fans in 10 cities throughout the Southeast via its...
White Castle has launched its #CraveMobile Contest, giving fans a chance to win a visit from its food truck — the Crave Mobile — and host a party for 50 of their friends.The contest starts today and runs through midnight,...
WAND Corp. won gold at the 2014 Digital Signage Expo for its digital menu board solution for food trucks.
Carts Blanche LLC announced that it is offering U.S. military veterans a 10-percent discount on the purchase of VendaCarts Trailers through February 2014, as part of the Veterans 4 Vending turnkey automated business model. VendaCarts mobile automated stores expand the...
Auntie Anne's new food trucks have made their debut in Fort Wayne, Ind., and Gordonville, Pa. The company built the food trucks to capitalize on the mobile restaurant trend, according to a news release. They offer the same soft pretzel...
Jack in the Box introduced St. Louis to its original food truck at the Grand Center Street Party on Aug.
FoodTruckRental.com has been launched, with an objective of connecting food truck owners and renters worldwide. The site allows food truck owners to list their vehicles for rent, long or short term, or for sale. Renters and buyers can search all...
Since food trucks began appearing on city street corners, their perceivable threat to brick-and-mortar restaurant has been debated. Now, a recent survey conducted by The NPD Group, a global information company, finds that consumers do replace a quick-service restaurant visit...
Lavu Inc. has introduced an iPad point-of-sale system with features and solutions specifically designed to meet the mobile foodservice business, including food trucks. These features include inventory tracking, mobile payment processing and line busting. "Food trucks and other mobile food...
CKE Restaurants Holdings Inc., parent company of Carl's Jr. and Hardee's restaurants and 20th Century Fox, announced a promotional partnership for the theatrical release of "X-Men: Days of Future Past," in theaters May 23, 2014. The upcoming promotion includes advertising, in-restaurant merchandising, collectors' cups and a new film-themed burger.
White Castle will launch two food trucks later this month. The "CraveMobiles" will be available for events in the Louisville, Ky., and Columbus, Ohio, markets, according to Bloomberg Businessweek. The chain is headquartered in Columbus. White Castle's food truck menu...
The Arby's Foundation, in partnership with Share our Strength's No Kid Hungry campaign, has rolled out the second Hungry for Happiness mobile tour to raise awareness about childhood hunger and increase participation in free summer meal programs in communities nationwide....
Ben & Jerry's Truck Tour will be serving the brand's Greek frozen yogurt throughout Los Angeles through June 10. The truck will visit local businesses, movie production studios, non-profits and community gatherings. Twitter fans can have the Ben & Jerry's truck come directly to their home or office by Tweeting @BenJerrysWest.
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