- WHITE PAPERS
Tikiz Shaved Ice & Ice Cream, a mobile franchise specializing in Hawaiian shaved ice and ice cream, announced it has partnered with Jacksonville, Florida, husband-wife team Robert and Virginia Hocking to bring the "Coolest Truck On Earth" to the area.
Operators need to be prepared for unique challenges such as staffing, weather, equipment — repair and maintenance — regulatory permitting fees, insurance and gasoline costs.
The guiding menu principle is always to sell fewer items at higher margins - which will allow you to spend more time on operations execution and customer interfaces.
Citing the success of the food truck segment, numerous retailers have launched retail trucks, selling everything from shoes to flowers.
Digital display used to display menu items and keep customers entertained with trivia and games.
Pop-ups are morphing into a multipurpose tool, used to test concepts, market new brands, engage with a younger audience, or prove to landlords, lenders and investors that they are worth the risk.
From switching out the décor to updating technology, restaurateurs must take chances to keep their business fresh.
Pizza cones, mobile wood-fired ovens are turning heads.
Exhibitors discussed increase in leads and enthusiasm for the mobility segment.
“Lilly, get over here – she just got that blue box from the garage, where are you?” Teddy yelled – she was always a bit bossy toward Lilly. And it wasn’t as if she had far to look as they lived together in a 24” x 30” space with a corner tarp for tunneling.
Washington, D.C.-based Z-Burger is launching a food truck in the Metro D.C. area.
Tim Hortons' annual holiday cups have arrived and feature a hashtag for the first time: #WarmWishes. CMO Peter Nowlan said the hashtag is aimed at encouraging guests to share their "warm wishes" on social media and "do good for others."...
Atlanta-based Church's Chicken will debut its first food truck at a Boys & Girls Clubs of Metro Atlanta event on Saturday. According to the Atlanta Journal-Constitution, the 27-foot-long truck, complete with three fryers, will serve lunch to an expected 300...
The funding will help Phoodeez, a corporate catering concierge that works with more than 40 local restaurants and food trucks, reach more customers.
The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession. According to the National League of Cities, there are no signs of this marketing slowing down – food...
British Columbia-based DougiedogDinerTruck has deployed nTrust, a digital cash platform that launched in Canada via Cloud Money. With the launch of nTrust's new mobile app on iTunes and Google Play, the Dougiedog food truck is now offering digital payment capabilities...
The Great Food Truck Race is back on the Food Network for a fifth season, with a new cast of food truck hopefuls on a road trip from Southern California to Key West, Fla. The seven-episode series, hosted by Celebrity Chef Tyler Florence, premieres Aug.
Happy Belly Curbside Kitchen, an Atlanta-based, "farm to street" food truck, has implemented the NCR Silver mobile point-of-sale to help grow its business. The rollout across its four trucks is intended to provide Happy Belly with advanced mobile POS functionality...
Ben & Jerry’s Scoop Truck has launched its annual month-long tour in New York City, giving away free scoops to fans. Now through July 28, the truck will make stops at local community events, businesses and nonprofits throughout the city, according to a news release.
The Krystal Company is going on tour to celebrate its new Stackers, a bigger version of its signature burgers introduced last month. The chain plans to give away 1,000 burgers to fans in 10 cities throughout the Southeast via its...
White Castle has launched its #CraveMobile Contest, giving fans a chance to win a visit from its food truck — the Crave Mobile — and host a party for 50 of their friends.The contest starts today and runs through midnight,...
WAND Corp. won gold at the 2014 Digital Signage Expo for its digital menu board solution for food trucks.
Carts Blanche LLC announced that it is offering U.S. military veterans a 10-percent discount on the purchase of VendaCarts Trailers through February 2014, as part of the Veterans 4 Vending turnkey automated business model. VendaCarts mobile automated stores expand the...
Auntie Anne's new food trucks have made their debut in Fort Wayne, Ind., and Gordonville, Pa. The company built the food trucks to capitalize on the mobile restaurant trend, according to a news release. They offer the same soft pretzel...
Jack in the Box introduced St. Louis to its original food truck at the Grand Center Street Party on Aug.
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