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The company continues its mobile ordering beta test and is approaching loyalty aggressively.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
Even the most loyal customer evaluates every touch point and interaction with a business.
Provide your customers with the option to select which program they prefer.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.
Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.
The DD Perks rewards program, introduced in late January, now has more than 750,000 members.
To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.
Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.
Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and redeem points for merchandise.
Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app. According to a news release, Auntie Anne's new app is currently available in 80 percent of its more than 1,000 U.S.
Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation, according to the research. The research reveals that more consumers report they will return in the...
Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online dining reservations, table management, loyalty and a Point-to-Point Encryption payment gateway. According to a news release,...
CIBC and Tim Hortons today announced the launch of their CIBC Tim Hortons Double Double Visa Card, leveraging a two-button technology that combines a CIBC Visa credit card with a Tim Card. According to a news release, cardholders who press...
Paytronix Systems Inc. announced that it has expanded its rewards platform with integrations to four additional POS systems, including Par Pixel Point, Digital Dining, tablet-based NorthStar, and the new VeriFone Evolution VX520 terminal.
Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards program. According to a news release, EXPRESS Pilots leverages Paytronix’s out-of-the box features so chains can...
New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have dined out in the past month and use social media have posted a...
Dunkin’ Donuts today announced that its DD Perks Rewards program has surpassed 1 million members. The new program was launched nationwide earlier this year, and offers users points toward free beverages for every qualifying purchase they make at participating Dunkin'...
Carl's Jr. Franchisee StarChasers Oklahoma and Beanstalk Data jointly announced that the franchisee is deploying Beanstalk Data's Marketing Master and Loyalty products at all 38 of its restaurants. According to a news release, the rollout was approved by Carl's Jr.'s corporate office.
Lavu Inc., provider of the iPad POS for restaurants, has announced a seamless integration to the loyalty platform offered by LoyalTree. The company said benefits of the partnership include connected backend dashboards for easy access to customer histories and customizable...
SVM, a global provider of incentive and motivation solutions through the use of gift cards, prepaid cards, eGift and award codes, has added Dairy Queen to its roster of more than 150 gift card brands. As the DQ system's gift...
Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America. ZinMobi's technology requires no upfront investment and minimum continuing administration. The platform targets customers according to their purchase behavior, enabling pizza chains...
Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the loyalty space. According to a new study from Deloitte, just 25 percent of consumers consider loyalty...
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