McDonalds builds 'music experiences' into ordering app

McDonalds is building online "music experiences" into its online food-ordering app.

FEATURES


5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Wendy's aims to be a 'stronger global player'

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

The top online ordering trends restaurants can’t ignore

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

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NEWS


Roy Rogers partners with Punchh for mobile loyalty app, CRM platform

Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.

Deli meat supplier launches loyalty program

Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and redeem points for merchandise.

Auntie Anne’s rolls out mobile loyalty program

Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app. According to a news release, Auntie Anne's new app is currently available in 80 percent of its more than 1,000 U.S.

In-N-Out Burger scores high for guests’ ‘intent to return’

Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation, according to the research. The research reveals that more consumers report they will return in the...

Agilysys expands restaurant solution to include loyalty, payment gateway

Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online dining reservations, table management, loyalty and a Point-to-Point Encryption payment gateway. According to a news release,...

Tim Hortons fans can now earn loyalty points from any Visa purchase

CIBC and Tim Hortons today announced the launch of their CIBC Tim Hortons Double Double Visa Card, leveraging a two-button technology that combines a CIBC Visa credit card with a Tim Card. According to a news release, cardholders who press...

Paytronix adds four POS integrations to its rewards platform

Paytronix Systems Inc. announced that it has expanded its rewards platform with integrations to four additional POS systems, including Par Pixel Point, Digital Dining, tablet-based NorthStar, and the new VeriFone Evolution VX520 terminal.

Paytronix launches rewards solution for multiunit chains

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards program. According to a news release, EXPRESS Pilots leverages Paytronix’s out-of-the box features so chains can...

How to craft a loyalty program for active social networkers

New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have dined out in the past month and use social media have posted a...

Dunkin’ Donuts’ rewards program passes 1 million-member milestone

Dunkin’ Donuts today announced that its DD Perks Rewards program has surpassed 1 million members. The new program was launched nationwide earlier this year, and offers users points toward free beverages for every qualifying purchase they make at participating Dunkin'...

Carl's Jr. franchisee deploys marketing and loyalty platform

Carl's Jr. Franchisee StarChasers Oklahoma and Beanstalk Data jointly announced that the franchisee is deploying Beanstalk Data's Marketing Master and Loyalty products at all 38 of its restaurants. According to a news release, the rollout was approved by Carl's Jr.'s corporate office.

Lavu iPad POS integrates loyalty platform

Lavu Inc., provider of the iPad POS for restaurants, has announced a seamless integration to the loyalty platform offered by LoyalTree. The company said benefits of the partnership include connected backend dashboards for easy access to customer histories and customizable...

Dairy Queen joins employee incentive gift card program

SVM, a global provider of incentive and motivation solutions through the use of gift cards, prepaid cards, eGift and award codes, has added Dairy Queen to its roster of more than 150 gift card brands. As the DQ system's gift...

ZinMobi brings pizza-focused mobile marketing software to North America

Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America. ZinMobi's technology requires no upfront investment and minimum continuing administration. The platform targets customers according to their purchase behavior, enabling pizza chains...

Adoption rates for restaurant loyalty programs lower than other industries

Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the loyalty space. According to a new study from Deloitte, just 25 percent of consumers consider loyalty...

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