- WHITE PAPERS
Culver Franchising System Inc. has announced that Quinn Adkins will take over as director of menu development.
Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting classic sweets to form new ice cream flavors, iced tea and slushy drinks to cool down your summer.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."
Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.
Dairy Queen has introduced its DQ Bakes! menu with nine products across three categories: Hot Desserts à la Mode, artisan-style sandwiches and Snack Melts.
Buenos Aires, Argentina-based McDonald's franchise company Arcos Dorados is giving customers in Brazil a chance to win a million dollars as it prepares for the millionaire Monopoly drawing.
Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert H. Smith School of Business reveals certain types of venues can escape potential damage to their reputations.
As QSRs struggle to gain market share, some have resorted to nostaligic marketing campaigns to capture the attention of the 18- to 34-year old Millennials
As part of KFC's comeback campaign, the company announced a partnership with Waze, a community-based traffic and navigation app, to give motorists a new voice option for GPS directions: the voice of Colonel Harland Sanders.
Wienerschnitzel announced, in partnership with Toyota, that off-road race pro Ryan Millen will drive the company's souped-up RAV4 throughout the U.S., including a portion of the 2015 Rally America season.
Buenos Aires, Argentina-based Arcos Dorados, the world's largest McDonald's franchise, is offering customers at its McDonald's restaurants in Argentina, Chile, Uruguay and Peru a total of more than 10 million in promotional "Billetazo" currency notes.
After a continued loss of business to Chick-fil-A, who now holds the title for chicken mega-chain king, KFC has finally slid into action by bringing Colonel Harland Sanders back to life to introduce its Southern-style menu items.
For its 75th anniversary KFC is bringing back the Colonel. Former SNL start Darrel Hammond will play Colonel Harland Sanders reincarnated 35 years after his death at age 90.
Tim Hortons Cafe & Bake Shop announced that for a limited time, the company will offer baked goods featuring the hazelnut spread Nutella.
Wienerschnitzel announced its sponsorship of American race car driver J.R. Hildebrand for the 2015 Indianapolis 500.
Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.
Mexican quick-service restaurant Taco John's debuted Street Tacos this April, sparking an 11.1 percent increase in year-over-year sales.
Chronic Tacos is partnering with the Los Angeles Angels for the fourth straight year, bringing new promotions.
Cousins Subs held its Three Point Shootout social media contest from Jan. 26 to Feb. 22 with UW Athletics as part of a one-year partnership.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.