Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing

Watch the full session video of the opening keynote of the 2016 Restaurant Franchising & Innovation Summit. Speaker: Andrew Gruel, Founder and Head Chef of Slapfish Restaurant Group

Type: Webinar

Sponsor: Restaurant Franchising & Innovation Summit


WEBINAR: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies

Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.

Type: Webinar

Sponsor: Code Broker


Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


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FEATURES


Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.

Restaurants offering Tax Day specials

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

Why restaurants should use menu-labeling delay to ensure accuracy

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.

Why millennials make valuable franchise partners

Millennials have ignited rapid change in the industry and view franchising differently than the previous generation of business owners.

Infographic: Are you using Instagram to attract Millennials?

Of Instagram's 40 million monthly users, 90 percent are Millennials.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

Restaurants 'wearing the green' on St. Patrick's Day

St. Patrick's Day translates into a huge marketing opportunity for restaurant operators.

Restaurants celebrating Leap Year with offers for 'Leap Day' babies

Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

Restaurants wooing customers on Valentine's Day

Restaurant brands are trying to entice lovers on Valentine’s Day to show them a little love.

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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