Cousins Subs now testing the sale of Wrigley gum products

Cousins Subs is launching a 12-month systemwide test of Wrigley chewing gum and mint products, including Orbit Spearmint Sugarfree Gum, Hubba Bubba bubble gum and Altoids Peppermint mints at all locations. According to a news release, the products were originally...

FEATURES


How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Taco Bell breakfast generating up to $120K in incremental sales

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Taco Bell jumps on protein bandwagon with Power Cantina launch

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

A peek at Carvel's new shoppe design

To mark the brand's 80th anniversary, it has launched a modernized look.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

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NEWS


Villa Enterprises adds hibiscus, mango, pomegranate tea flavors

Villa Enterprises has added new flavored iced teas including hibiscus, mango and pomegranate at its restaurant concepts, Green Leaf’s and Bananas Smoothies & Frozen Yogurt, participating locations for a limited time. Also, Green Leaf’s & Bananas has kicked off a...

Digital marketing provider secures $500K in capital for restaurant industry growth

Elevate Research Inc. announced today that it has secured $500,000 in seed capital to support its growth in the restaurant and retail industries.

Auntie Anne’s launches third annual childhood cancer fundraiser

Auntie Anne’s has launched its third annual fundraiser to fight childhood cancer, and has again teamed up with the Alex’s Lemonade Stand Foundation. The brand’s goal is to fund 10,000 hours of research, according to a news release. From now through Sept.

TacoTime launches rebranding initiative

TacoTime has launched a rebranding initiative that includes store remodels, menu updates and the tagline, "Made Fresh Since 1960." According to a news release, more than 30 percent of the brand’s stores will be updated with a new color scheme...

Pollo Tropical offers Parent's Day deal

To celebrate National Parent’s Day, Pollo Tropical is offering $2 off any Create Your Family Meal on July 27.

Carl’s Jr. and Hardee’s add Texas BBQ Thickburger to menu

Carl’s Jr. and Hardee’s have introduced the Texas BBQ Thickburger, featuring smoked beef brisket piled on top of a Black Angus beef Thickburger patty. The burger also includes mesquite BBQ sauce, crispy jalapeno and onion strips and American cheese and...

Long John Silver's touts new menu items in latest ad campaign

Long John Silver’s new "America’s Fish Fry" advertising campaign will continue through the summer, inviting consumers to try seafood more through a series of special offers and new menu items. "The fish fry is a custom that nearly everyone has...

Taco Bell extends breakfast menu with grilled burritos

Taco Bell has expanded its breakfast menu – originally launched in March – with the introduction of new grilled breakfast burritos. The burrito varieties include sausage, bacon and Fiesta potato. They include scrambled eggs and the choice of sausage, bacon, breakfast potatoes, and are all topped with nacho cheese sauce and wrapped in a tortilla.

Villa Enterprises opens Food Hall by Villa at shopping outlet

Six of Villa Enterprises’ brands are now open at the Leesburg Corner Premium Outlets in Virginia, as part of the Food Hall by Villa. The concepts include Villa Italian Kitchen, Green Leaf’s, Bananas, South Philly Steaks & Fries, Far East...

HipLogiq announces integration partnership with MailChimp

HipLogiq announced today a new partnership that will allow customers to integrate customer contact data gathered using its SocialCentiv tool directly into MailChimp. SocialCentiv users can listen on social media for customers seeking their product or service, reply and extend...

Coffee-flavored beer on tap at Tim Hortons’ new concept store

Tim Hortons has unveiled a new concept store, located in the Metro Toronto Convention Center. CP24.com got a peek at some of the store’s tests this week, alongside the company’s store owners and suppliers. According to the story, coffee-flavored beer,...

Quiznos spotlights catering program with gamification platform

Dailybreak Media, an engagement platform, announced that Quiznos selected the company's Challenge platform to engage potential catering customers. Quiznos is expanding its full, on-site catering services and was seeking a way to connect with a targeted audience. The "Feed Us,...

Henny Penny earns three Business Marketing Assoc. awards

Henny Penny announced it has received three B2 Awards of Excellence from the Business Marketing Association. The awards were presented for the company’s new corporate website (HennyPenny.com), for its "Math" advertising campaign and for a microsite created to support that...

NetWaiter adds birthday messaging feature for online orders

NetWaiter, an online ordering service for restaurants, announced it has added a "Happy Birthday" messaging feature, offering restaurants the ability to send customers a tailored promotion for their celebrations.

Quiznos offering summer value price on Classic Italian Sub

Quiznos’ signature Classic Italian sub is being sold for a summer promotional price of $2.99 all day, every day throughout July and August. "The Quiznos concept started in an Italian restaurant more than 30 years ago,” CMO Susan Lintonsmith said in a news release. "The Classic Italian sub was the first toasted sub that we debuted.

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