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Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

FEATURES


Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

How to use technology to turn customers into loyalists

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

And, action: Culver's turns to Instagram videos to attract millennials

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

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NEWS


QSR International rolls out Punchh mobile loyalty app

QSR International has partnered with Punchh to launch a mobile rewards app and website. The app, called SMART CLUB, has debuted in Spanish and is currently available for QSR International's restaurants within Costa Rica, including 32 KFC's, 28 Quiznos, two...

Virtual Next partners up with Vantage Analytics

Mobile-based digital rewards solutions company Virtual Next has announced a partnership with analytics platform provider, Vantage Analytics, to enable customer data analytics for its customers, which initially include restaurant chains New York Fries and Currito. According to a news release,...

McDonald's launches transparency campaign about its menu

McDonald's USA has launched a campaign called "Our Food. Your Questions," inviting customers to ask questions about the brand’s menu via social media channels. The transparency campaign is similar to the one McDonald’s launched in Canada in 2012 and earned...

American Express and McDonald's USA to bring Membership Rewards Points to McDonald's restaurants

American Express to donate $1 to Ronald McDonald House charities each time a card member redeems points.

El Pollo Loco introduces 'Create Your Own' Pollo Bowl

Limited-time offer allows customers to choose from an assortment of ingredients.

Portland Trail Blazers fans get free McDonald's fries when team scores 100 points

McDonald's partnership with the Portland Trail Blazers includes a free French fry offer for fans whenever the NBA team scores 100 points during a home game. According to Oregon Live, the promotion is different from last year's offer from McDonald's, which was a free sausage McMuffin for hitting the 100-point threshold. The promo begins Oct.

Taco Bell launches Starburst-inspired frozen beverage

Taco Bell and Starburst Brand have teamed up to introduce the Starburst Strawberry Freeze, available for a limited time exclusively at participating Taco Bell restaurants nationwide. The Starburst Strawberry Freeze joins Taco Bell's Freeze lineup, alongside the Mountain Dew Baja...

A&W Restaurants doubles funds raised for Wounded Warrior Project

A&W Restaurants announced it has collected $200,000 in donations for Wounded Warrior Project during its National Root Beer Float Day celebration.  For the past two years, A&W has celebrated National Root Beer Float Day on Aug.

Mobivity adds QSR veteran to board to support growth in the segment

Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has named William Van Epps to its board of directors as an independent director. The appointment of Van Epps brings the total number of directors to...

Tim Hortons signs on as title sponsor of TSN's That's Hockey

To celebrate the return of hockey season, Tim Hortons has introduced a lineup of new activities and sponsorships, anchored by the launch of TSN's Tim Hortons That's Hockey. Tim Hortons' initiatives include sponsorship of the NHL and seven Canadian NHL...

Ronald McDonald House New York elects new chair

Ronald McDonald House New York today announced that Tina Lundgren has been elected to serve as chairman of its board of directors.

Philly-area Ronald McDonald House Charities marks 40th anniversary with social storytelling campaign

Families served by RMHC encouraged to tell their stories on social media using the hashtag #forRMHC through Oct. 15.

DIY Restaurant Group launches franchising

DIY Restaurant Group, a hospitality franchise company with several limited-service restaurant concepts, announced the launch of a new franchising program to facilitate growth in the Midwest and nationwide. The franchise will operate under three individual brands: Trugurt Frozen Yogurt, which...

McDonald’s marks 40th anniversary of flagship charity

McDonald's and Ronald McDonald House Charities are celebrating 40 years this month. To kick off the celebration, a social media campaign begins Oct.

WorkPlace Impact adds restaurant brands to portfolio

WorkPlace Impact, a marketing company that targets consumers directly at work, has added restaurant clients to its portfolio. According to a news release, Subway and Buffalo Wild Wings are among several other chains that are now accessing WPI's permission-based network,...

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