Sonic announcing 'Mystery Disappearing Slush' this week only on social media

This week, Sonic Drive-In is using social media channels only to announce a secret "Mystery Disappearing Slush" flavor that will only be available this Thursday, August 21, to guests who know how to ask, the drive-in chain announced.

FEATURES


Arby's redefines target audience after year-long review

The chain has ramped up the number of new products in test four-fold in the past four years.

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

Breakfast, beverage competition gets a grip on Dunkin’s sales

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Taco Bell breakfast generating up to $120K in incremental sales

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

See More »

NEWS


Church's Chicken celebrating National Chicken, Biscuit and Honey Month in September

September is National Biscuit Month, so Church's Chicken is going one better, by celebrating National Chicken, Biscuit and Honey Month at all Church's locations during the month. "Chicken, biscuit and honey lovers are invited to visit a Church's Chicken restaurant...

Cinnabon launches baking kit in selected Walmart locations

With the introduction of the Cinnabon Baking Kit, available exclusively at 2,500 Walmart stores, consumers can now create the popular cinnamon rolls at home. Each kit makes eight cinnamon rolls; the same ingredients can be used to make other treats...

Cold Stone Creamery Japan intros new frozen yogurt bar

Cold Stone Creamery Japan recently launched its new Cold Stone Frozen Bar yogurt concept, a better-for-you dessert that uses milk, yogurt and a blend of fresh fruit. Guests choose mix-ins such as strawberries, blueberries, raspberries, banana, mango, and cream cheese,...

Cousins Subs awards $3,000 grant to Hope House

The Cousins Subs Make It Better Foundation has awarded Hope House of Milwaukee, Inc. a $3,000 grant to support the Shining Stars Youth Education Program in Milwaukee's Walker's Point neighborhood.

McDonald's launching line of home brew coffee

McDonald's is partnering with Kraft to launch a line of McCafe products for home brewing.

Krispy Kreme cooks up K-Cups

The Krispy Kreme doughnut chain is sending its coffee home with fans for one-touch brewing from new K-Cup packs, the company announced.

Whataburger's Signature Sauces and Original Mayo now in stores

Whataburger's Signature Sauces, previously available only on Whataburger's burgers and sandwiches, are now available for home dining through H-E-B and Central Market stores, according to an announcement from Whataburger and H-E-B.

Canadians voting on new Tim Hortons donut

A celebrity panel has selected finalists in the Tim Hortons Duelling Donuts contest, and Canadians have through Aug. 27 to cast their vote for a winner.

Taco Bell intros new, 11-item Dollar Cravings menu

Starting today, Taco Bell will help its customers to be "ballers on a budget" with the launch of its Dollar Cravings menu, which offers 11 "craveable" creations for just $1 each, according to a Taco Bell announcement.

Taco John's launches 'Unwrap the Original' rebranding campaign

Taco John's recently launched a new tagline, advertising campaign and website urging customers to "Unwrap the Original."

Wendy's releases final #PretzelLoveSongs Music Video

Wendy's made the return of the Pretzel Bacon Cheeseburger permanent today, announcing its addition to the menu as "Combo No. 11" in a dance-pop anthem inspired by fans' social media posts. Wendy's asked fans to share their love of its...

Webinar on beacons, geofencing now available

The free webinar Using Beacon Technology and Geofencing In Your Restaurant sponsored by Splick.it and hosted by FastCasual.com earlier this week is now available for playback.

Hot Dog on a Stick to offer free lemonade for National Lemonade Day

Hot Dog on a Stick will mark National Lemonade Day by offering a free regular size lemonade per person on Wednesday, Aug. 20.

Cops will stake out Dunkin' Donuts rooftops to benefit Special Olympics

Law enforcement officers from throughout the state will stake out 33 Dunkin' Donuts rooftops to benefit Special Olympics Wisconsin, on Aug. 15, beginning at 6 a.m. through 11 a.m.

Carl's Jr. hosts Texas military foundation fundraiser

Andy Puzder, CEO of Carl's Jr. and Hardee's restaurant chains, has announced Carl's Jr.'s commitment to the Lone Survivor Foundation. Funds raised through Carl's Jr.'s annual Stars for Heroes campaign and a Texas-only sweepstakes will be donated to the Lone Survivor Foundation to benefit U.S.

See More »

Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.