Burger King intros Four Cheese Whopper

Burger King has added four kinds of cheese to its signature Whopper for the release of its latest LTO, appropriately named the Four Cheese Whopper. According to the company, the new offering includes 1/4 lb.

FEATURES


McDonald's turnaround plan: 'Get closer to the customer'

McDonald's CFO said the company is behind some competitors in the digital space and is therefore investing at an 'accelerated rate' to get enhancements to the market.

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

Sonic franchisee's marketing shift doubles sales of LTO burger

Kergan Brothers' Who Dat burger joins its Rajin' Cajun burger as a football season LTO, generating higher ticket and traffic counts.

Popeyes cites 'superior' real estate focus as driver of new unit profit growth

The chain outperformed the overall QSR category by 6 percentage points in Q3.

Tillster CEO: Restaurant industry in first phase of mobile payments

The technology should have maximum utility for consumers, such as ordering and loyalty; payment alone isn't enough.

Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and profitability in QSR.

Mobile payments: Where the consumers are going

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.

Wendy's plans to refine value messaging after 'challenging' Q3

CEO admits to winning some share from a struggling McDonald's.

Four ways the game has changed for restaurant brands

Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

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NEWS


Tim Hortons kicks off holidays with new, personalized e-gifting option

Tim Hortons has launched a new e-gifting option to kick off the holiday season. Customers can now create a personalized virtual or plastic photo Tim Card from their computer or mobile device to text, email or ship anywhere in Canada or the US. The new e-gifting option is available at TimHortons.com or the TimmyMe mobile app.

Wienerschnitzel revamps website as part of push toward younger consumer base

Wienerschnitzel's revamped website went live this week, featuring design elements aimed at attracting a younger consumer base. According to a news release, the website has an emphasis on food and community, as well as social platforms and activities. A hashtag-powered...

Green Leaf's and Bananas hosting holiday Facebook giveaway

Villa Enterprises Management's Green Leaf’s and Bananas restaurants are hosting a Holiday Facebook Give-Away from now through Jan.

White Castle promo card program returns for holiday season

White Castle's promo card program has returned in time for the holiday shopping season. For every $25 spent on White Castle gift cards; the purchaser receives a $5 promo card. The promo card is valid from Jan.

Cinnabon debuts Bon Bake shop concept

The Bon Bake Shop by Cinnabon made its debut this week in Houston's Willowbrook Mall. The mall is serving as a test location for the new concept, which features bite-sized treats and a variety of unique toppings. According to a...

Business diners spend 6% more than leisure diners

Concur, a provider of spend management solutions, has released an analysis showing the habits of business diners and their benefits to restaurant revenue. Supported by insights from Table8, the analysis also sheds light on business dining trends in the US...

Dunkin' Donuts' mobile payment and gifting app surpasses 10 million downloads

Dunkin' Donuts today announced that it has achieved two digital milestones: 2 million DD Perks Rewards loyalty members. Surpassing more than 10 million downloads of the Dunkin' Mobile App for mobile payment and gifting. To celebrate, the brand will recognize...

Krystal adds once-secret Thanksgiving stuffing recipe to packaging

For the first time, The Krystal Company is revealing its Thanksgiving stuffing recipe. The once-secret recipe has been printed on limited-edition steamer pack boxes. In conjunction with the rollout of the recipe, the brand is partnering with Big Easy Foods,...

Tim Hortons taps social media celebrities for ugly sweater promotion

Tim Hortons Cafe & Bake Shop is launching its 2014 holiday packaging and the "Tims Tacky Sweater" social campaign. Fans are encouraged to share their tacky sweater moments on Twitter, Instagram and Vine using #TimsTackySweater. To reward them, the chain...

Arby's debuts fast casual-inspired design in Tennessee

Arby's Restaurant Group Inc. announced the opening of a new restaurant design and format in White House, Tennessee. According to the company, the new design, called "Inspire," aims to "deliver fast casual aesthetics while employing QSR economics." Arby's began remodeling...

Dunkin' Donuts hosts Twitter sweepstakes for National Espresso Day

To celebrate National Espresso Day, Nov. 23, Dunkin' Donuts is hosting a Latte Love Twitter sweepstakes beginning today and continuing through the weekend.

Sonic gets assist from Kevin Durant for healthier menu item development

Sonic has reached a multiyear endorsement agreement with NBA MVP and Olympic gold medalist Kevin Durant. As part of the agreement, Durant will serve as a national brand ambassador to collaborate on the development of new, healthier menu items. Durant...

NRA, SBA encouraging shoppers to #DineSmall on Nov. 29

The partnership will encourage shoppers to patronize local restaurants while shopping on Small Business Saturday.

Dairy Queen brings back Candy Cane Chill Blizzard as featured Blizzard of the Month

The Candy Cane Chill Blizzard Treat, Candy Cane Chill Waffle Cone Blizzard Treat and the Candy Cane Chill Royal Shake will all be available Nov. 29 through Dec. 31.

Baskin-Robbins brings back Turkey Cake

The Turkey Cake and other ice cream cakes are customizable and can be ordered online and in store.

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