Taco Bell Foundation for Teens promotes high school graduation pledges

The Taco Bell Foundation for Teens partnered with GetSchooled and Viacom to encourage teens to finish high school.

FEATURES


Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Will Burger King’s competition take advantage of merger backlash?

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

Arby's redefines target audience after year-long review

The chain has ramped up the number of new products in test four-fold in the past four years.

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

Breakfast, beverage competition gets a grip on Dunkin’s sales

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

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NEWS


Dunkin' Donuts partners with Penn State

Dunkin' Donuts of Central and Northeastern Pennsylvania is partnering with Penn State Athletics for promotions.

McDonalds builds 'music experiences' into ordering app

McDonalds is building online "music experiences" into its online food-ordering app.

Arby's 'Meat Mountain' causing a buzz

You won't find it on any Arby's menuboard, but the Meat Mountain is making waves in social media, according to Business Insider and other sources.

Wienerschnitzel's brings back "cash in on a corn dog" sweepstakes

Wienerschnitzel announced today the return of its "Cash in on a Corn Dog" sweepstakes. The sweepstakes is running now through Dec. 31.

McDonald's USA kicking off football season with contests, exclusive content and more

In its second year as the official restaurant sponsor of the NFL, McDonald's announced special prizes and exclusive football content for customers.

Popeyes signs on as inaugural sponsor of the Bahamas Bowl

Popeyes Louisiana Kitchen today announced its title sponsorship of the Bahamas Bowl.

Wayback Burgers launches national burger eating contest

Wayback Burgers announced it will host its seventh annual Triple Triple Burger Eating Contest on Sept. 18. Whichever customer eats the Triple Triple burger the fastest will win the grand prize of $3,330.

Beanstalk Data announces strategic partnership with NCR

Beanstalk Data announced today it will integrate its CRM Marketing Master platform into NCR's restaurant POS systems.

Kentucky company launches self-service reservations widget

Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.

Perceptions of McDonald's, Wendy's decline; Burger King on the rise

Recent research reveals that customers' perceptions of McDonald's continues to plummet, while Burger King brand perception is on the rise. Wendy's perception is also in decline.

Dunkin' Donuts rolls out pumpkin-themed fall menu selections

Dunkin' Donuts recently announced its new and returning pumpkin-themed menu additions for fall.

Hardee's, Viamedia announce $10,000 college fund contest

Hardee's Restaurants LLC has partnered with Viamedia to award a qualifying Kentucky student a $10,000 college tuition fund. The 2014 Hardee's $10,000 College Fund Contest is open to Central Kentucky students enrolled in a Kentucky college or university by December 31, 2014, who have a 2.5 GPA or higher and are at least 17 years old.

Sonic announcing 'Mystery Disappearing Slush' this week only on social media

This week, Sonic Drive-In is using social media channels only to announce a secret "Mystery Disappearing Slush" flavor that will only be available this Thursday, August 21, to guests who know how to ask, the drive-in chain announced.

Church's Chicken celebrating National Chicken, Biscuit and Honey Month in September

September is National Biscuit Month, so Church's Chicken is going one better, by celebrating National Chicken, Biscuit and Honey Month at all Church's locations during the month. "Chicken, biscuit and honey lovers are invited to visit a Church's Chicken restaurant...

Cinnabon launches baking kit in selected Walmart locations

With the introduction of the Cinnabon Baking Kit, available exclusively at 2,500 Walmart stores, consumers can now create the popular cinnamon rolls at home. Each kit makes eight cinnamon rolls; the same ingredients can be used to make other treats...

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