- WHITE PAPERS
Wendy's has a new Kids' Meal play platform and also added an Honest Kids-brand organic fruit juice drink to the Kids' Meal.
The post-lunch crowd can be slow. Teas can have an appeal and bring people in.
Whether you're a small QSR chain issuing your first promotion or a large QSR that has been running promotions for years and are now looking to introduce something new or make changes to your promotions strategy or increase success, there are things you can do. Here are five tips to bolster their success.
Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card printer.
The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.
Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.
Beacon and behavioral data can revolutionize how chains do business from the big picture to the day-to-day.
It seems Arby’s got the last laugh Wednesday during the Daily Show’s second-to-last episode when it aired a 60-second commercial thanking host Jon Stewart for all the times he made fun of the brand. During the show, Arby's mentions on Twitter increased 564 percent, from 130 to 1,130.
Follow these six tips that relate to promotions planning and execution to make your restaurant more sustainable in the current industry climate.
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
Customers who talked like a pirate on Sept. 19 at any participating Long John Silver’s restaurant received a free fish tender, while customers who dressed like a pirate received a free two-piece fish tender basket.
SONIC's Boneless Wings are back on the menu and are available in six sauces.
Long John Silver’s is celebrating national "Talk Like a Pirate Day" Saturday with a free fish tender for customers who talk like a pirate and a two-piece fish tender basket for customers who dress like a pirate.
Franchisees helped create the unique burger that sits on a whole new bun.
Quiznos announced its first partnership with a major motion-picture studio and movie release.
NetWaiter has enhanced its social widget feature, making online marketing to local customers even easier for restaurants, according to a company press release.
Dairy Queen has launched a three-month national television ad campaign to introduce its latest product line and to celebrate the chain's fans.
Carl's Jr. and Hardee's latest breakfast sandwich is being supported by an ad campaign featuring UFC champion and Judo Olympian Ronda Rousey.
Burger King’s marketing effort to create a 'McWhopper' aimed at generating awareness for Peace Day has been declined by McDonald's. Wayback Burgers, however, wants to partner with Burger King to raise money for UNICEF.
The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.
Fans decide which Wetzel’s Pretzels get Pizza Bitz first.
Fans of baseball and Dunkin' Donuts now both have a chance to win thanks to a new social network collaboration.
New apple-baked goods and beverages have been added to Tim Hortons Cafe & Bake Shop's fall menu.
Three months after KFC reintroduced "Colonel Sanders," it has a new actor portraying him.
McDonald’s is the favorite brand for those who like to double up on breakfast food.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.