Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation


Outdoor Digital Displays: The Next Iteration of Digital Signage

Digital signage in the restaurant industry is fast becoming the rule rather than the exception. Many brands have updated their digital menu boards in-store, and the next iteration — outdoor digital displays — is well underway.

Type: White Paper

Sponsor: HyperActive Technologies


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FEATURES


Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Why restaurants are singing 'Ode to the Hamburger'

All around the country, restaurants are paying tribute to that all-American mainstay — the hamburger.

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.

Restaurants offering Tax Day specials

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

Why restaurants should use menu-labeling delay to ensure accuracy

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.

Why millennials make valuable franchise partners

Millennials have ignited rapid change in the industry and view franchising differently than the previous generation of business owners.

Infographic: Are you using Instagram to attract Millennials?

Of Instagram's 40 million monthly users, 90 percent are Millennials.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

Restaurants 'wearing the green' on St. Patrick's Day

St. Patrick's Day translates into a huge marketing opportunity for restaurant operators.

Restaurants celebrating Leap Year with offers for 'Leap Day' babies

Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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