Blimpie introduces Hoboken Hero sub to mark milestone anniversary

Blimpie continues to celebrate its 50th anniversary with the introduction of the Hoboken Hero, an Italian sub sandwich that includes pepperoni, salami, prosciuttini and provolone. The sub is a limited time offer, available in stores nationwide now until Oct.

FEATURES


Breakfast, beverage competition gets a grip on Dunkin’s sales

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Taco Bell breakfast generating up to $120K in incremental sales

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Taco Bell jumps on protein bandwagon with Power Cantina launch

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

A peek at Carvel's new shoppe design

To mark the brand's 80th anniversary, it has launched a modernized look.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

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NEWS


Dairy Queen recruits soccer analyst Ray Hudson for Blizzard campaign

Dairy Queen has recruited international soccer analyst and former all-star Ray Hudson to help promote its new Chips Ahoy! Blizzard. Hudson stars in the brand's new national TV commercial promoting the Chips Ahoy! Blizzard Treat. Check out a video of...

McDonald's under fire from parent group for 'Dating Naked' sponsorship

The Parents Television Council is asking McDonald's to reconsider its sponsorship of VH1's reality TV show, "Dating Naked." The show features contestants who date each other in the nude. The council said in a news release that McDonald's ads have...

Taco John's selects new CMO from ad agency

Taco John's has named Billie Jo Waara as its new chief marketing officer. Waara has more than a decade of marketing experience in the restaurant, tourism, banking, retail and communications industries. According to a news release, Waara's main focus will...

WFF launches campaign to advance women leaders

The Women's Foodservice Forum has launched the WFF 100K Strong Commitment Campaign, an industry-wide "call to action” to support the advancement of women leaders. "Women are significantly under-represented in C-suite and executive teams and we are asking the foodservice industry...

Dunkin' Donuts bites into Shark Week promotions

Discovery Channel's Shark Week will return Aug. 10 and will feature a promotional presence from Dunkin' Donuts. Dunkin' Donuts partnered with the network to create social and interactive programming, as well as a special new donut for Shark Week fans.

Long John Silver's plans another free nationwide fish fry

Long John Silver's is hosting another free fish fry to celebrate its 45th anniversary. On Aug.

Cousins Subs photo contest brings in 100-plus entries

Cousins Subs has named Gabrielle Lulloff of Oshkosh, Wis., as the grand prize winner of its #GOHOGWILD contest. Lulloff will receive free Cousins Subs for one year for her photo submission, which showed her eating a sub while skydiving. Throughout...

Carl’s Jr., Hardee’s facilitate a Paris Hilton comeback

Carl's Jr. and Hardee's TV spot for the new Texas BBQ Thickburger pays homage to Paris Hilton's 2005 commercial for the brands, titled "I love Paris." The newest installment features a Texas twist on the original, which featured Hilton in...

TCBY and Mrs. Fields will debut dual-brand locations in LA

Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, plans to expand to debut its dual-brand layout in Los Angeles. The dual-branded locations will mark TCBY’s return to the LA market after not having been there since 2010, according to a news release.

Webinar will introduce beacon, geo-fencing basics for restaurants

Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door. A free live webinar sponsored by Splick.it and hosted by FastCasual.com will help restaurants understand beacons and geo-fencing and...

Popeyes comes up with another tear-apart LTO

Popeyes Louisiana Kitchen has introduced a new LTO that guests can tear apart – the Tear'n Tenderloin Chicken is available now through Aug. 25.

Rita's raises $300K in fight against childhood cancer

Rita's Italian Ice announced today it raised $300,000 for Alex's Lemonade Stand Foundation, a national nonprofit dedicated to fighting childhood cancer. A check presentation will take place July 30 at Rita's Cool Support Center, in Trevose, Pa., with Liz &...

Dairy Queen, Chips Ahoy debut Blizzard partnership

To mark the 50th anniversary of the Chips Ahoy! cookie, Dairy Queen has launched the new Chips Ahoy! Blizzard Treat. The new offering has been named the August Blizzard of the Month. According to a news release, this marks the first time Chips Ahoy! has partnered with a QSR brand.

Arby’s shifts focus to proteins with new marketing campaign

Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.

Krystal adds new leadership to marketing, supply chain departments

The Krystal Company has announced additions to its leadership team to support the company’s growth initiative, which includes reaching the $1B mark. Jason Abelkop and Chris Kermode will join the team as chief marketing officer and vice president of supply chain, respectively.

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