Four reasons digital screens are more than menu boards

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Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

FEATURES


Taco Bell's new mobile app the brand's 'biggest innovation since the drive-thru'

Taco Bell fans can order ahead, pay, gift and 'Rotate to Reorder.' The company also announced a catering and Google Glass training test.

Prognostication: 2015 menu trends

Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.

Think the QSR segment is in trouble? Consider Sonic

Sonic has dedicated a lot of resources to make sure it's ready for any launch, beginning a promotion before it goes to TV.

Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

McDonald’s 'aggressive change' includes localization, digitization

The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

How to use technology to turn customers into loyalists

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

And, action: Culver's turns to Instagram videos to attract millennials

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

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NEWS


Cousins Subs provides support for displaced children

The Cousins Subs Make It Better Foundation has awarded Faith, Hope, & Love Inc. a $2,000 grant to provide displaced children in Racine County, Wisconsin, with a duffel bag of personal care and comfort items. According to a news release,...

El Pollo Loco added to Healthy Dining website

El Pollo Loco also announced that 21 of its menu offerings have been added to the HealthyDiningFinder.com website for meeting nutrition criteria that emphasizes lean protein, vegetables, fruits, whole grains and unsaturated fats. "We are thrilled to have our handcrafted,...

Wendy's joins campaign to provide winter wear for kids, seniors

Wendy's Restaurants is helping to raise awareness for the Salvation Army and WTAE's Project Bundle-Up program, which ensures that families have appropriate winter outwear for the season. During the month of November, more than 55 Wendy's Restaurants in Western Pennsylvania...

Dunkin' Donuts to join the croissant donut craze

Dunkin' Donuts is jumping on the cronut craze with its own take on the crossaint donut, which will be available nationwide beginning Nov. 3. According to a news release, Dunkin' Donuts' Croissant Donut (the company does not call it a “cronut") features a flaky croissant ring that is glazed like a donut.

Food+Tech Connect, ShopKeep offering support for restaurant growth boot camp

Food+Tech Connect and ShopKeep have teamed up to offer 25 full scholarships to The Power of Brand: Growing Your Restaurant boot camp, taught by former Union Square Hospitality Group CMO Felicia Stingone. "In today's increasingly competitive restaurant industry, I have...

Auntie Anne's testing cheddar stuffed pretzel snacks

Auntie Anne's is currently testing new cheddar cheese stuffed pretzel nuggets at 18 of its stores in select US markets. The product test, which began on Sept.

Menchie’s partnership unveils first-ever Cinnabon fro-yo flavor

Menchie's has partnered with Cinnabon for its November featured flavor, Cinnabon Classic Cinnamon Roll. The partnership marks the first time that Cinnabon has teamed up with a frozen yogurt brand to create a cinnamon roll flavor. According to a news...

Webinar will take marketers beyond mobile payment

For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.

Vast majority of millennials' restaurant visits are to traditional QSRs

Despite cutbacks in restaurant visits throughout the past several years, millennials, ages 18 to 34, continue to be heavy users of restaurants, according to new research from The NPD Group. Millennials made more than 14 billion visits to foodservice establishments...

Baskin-Robbins turns to Twitter for Halloween promo

Baskin-Robbins has partnered with The Hershey Company for its new Spooktacular Twitter sweepstakes. All week, fans will have the chance to win a $50 Baskin-Robbins gift card and free Heath Bars for a year. To win, followers need to tweet...

Tim Hortons' dual-button Visa card receives Innovation Award

The CIBC Tim Hortons Double Double Visa Card was recognized with an IVIE award for payments innovation at the recent ACT Canada Annual Awards gala held in Toronto. According to a news release, the award was for Canadian Payments Benefiting...

Dunkin' Donuts kicks off new interactive campaign with Liverpool Football Club

Dunkin' Donuts has announced a new "Kick It with LFC Sweepstakes" in partnership with Liverpool Football Club. The sweepstakes will give one fan the chance to score a trip for two to Liverpool, England, to watch Liverpool FC play Manchester United FC at Anfield stadium. From now through Nov.

Tubby's Sub Shops honor US veterans with free sub promo

Tubby's Sub Shops, will offer all veterans and active duty military the choice of free carryout of its 6- inch Grilled Steak N' Cheese or Tubby's Famous Sub on Veterans Day, Nov. 11. "This is a small way in which...

Sonic launches permanent, customizable hand-crafted soda line

Sonic Drive-In today introduced its Splash Hand-Crafted Soda line, which the company calls "guilt-free, artisanal beverages." According to a news release, the Splash sodas are made to order and start with sparkling, filtered water. Infused layers of real fruit or...

Carl's Jr., Hardee's add Aqua Teen Hunger Force character to marketing roster

Carl's Jr. and Hardee's has added Carl Brutananadilewski, from Aqua Teen Hunger Force, to its advertising campaign roster.   According to a news release, Brutananadilewski is the outspoken, opinionated neighbor of Master Shake, Frylock and Meatwad in the late-night Adult Swim animated series.

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