South Philly Steaks debuts sandwich with patriotic twist

Villa Enterprises, a global multi-brand restaurant operator and franchisor, has added the All American Philly Cheesesteak to the menu at its South Philly Steaks & Fries restaurants for a limited time.

FEATURES


Blog: Nostalgia, classic American fare, value trending on summer menus

Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting classic sweets to form new ice cream flavors, iced tea and slushy drinks to cool down your summer.

Success pours from Buffalo Wild Wings' beer program

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How customers' expectations define your brand

The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

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NEWS


Free hoagies: Philly’s Best hosts social media contest

The chain is giving guests a chance to win free hoagies for a year by sharing their experiences on Facebook, Twitter or Instagram.

Culver's hires new director of menu development

Culver Franchising System Inc. has announced that Quinn Adkins will take over as director of menu development.

Dairy Queen celebrates 75th with snacks, hot desserts, artisan trends

Dairy Queen has introduced its DQ Bakes! menu with nine products across three categories: Hot Desserts à la Mode, artisan-style sandwiches and Snack Melts.

McDonald's Monopoly contest draws more than 500K contestants

Buenos Aires, Argentina-based McDonald's franchise company Arcos Dorados is giving customers in Brazil a chance to win a million dollars as it prepares for the millionaire Monopoly drawing.

Why upscale, newer brands can escape negative Groupon effect

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert H. Smith School of Business reveals certain types of venues can escape potential damage to their reputations.

Hamburglar, Colonel Sanders return to delight Millennials

As QSRs struggle to gain market share, some have resorted to nostaligic marketing campaigns to capture the attention of the 18- to 34-year old Millennials

Colonel Sanders directs drivers via GPS

As part of KFC's comeback campaign, the company announced a partnership with Waze, a community-based traffic and navigation app, to give motorists a new voice option for GPS directions: the voice of Colonel Harland Sanders.

Ryan Millen to drive for Wienerschnitzel

Wienerschnitzel announced, in partnership with Toyota, that off-road race pro Ryan Millen will drive the company's souped-up RAV4 throughout the U.S., including a portion of the 2015 Rally America season.

McDonald's Argentina giving more than $10M in promotions

Buenos Aires, Argentina-based Arcos Dorados, the world's largest McDonald's franchise, is offering customers at its McDonald's restaurants in Argentina, Chile, Uruguay and Peru a total of more than 10 million in promotional "Billetazo" currency notes.

KFC exploits Southern charm, nostalgia to win back favor

After a continued loss of business to Chick-fil-A, who now holds the title for chicken mega-chain king, KFC has finally slid into action by bringing Colonel Harland Sanders back to life to introduce its Southern-style menu items.

Colonel Sanders brought back to life for KFC's 75th anniversary

For its 75th anniversary KFC is bringing back the Colonel. Former SNL start Darrel Hammond will play Colonel Harland Sanders reincarnated 35 years after his death at age 90.

Tim Hortons intros Nutella baked goods

Tim Hortons Cafe & Bake Shop announced that for a limited time, the company will offer baked goods featuring the hazelnut spread Nutella.

Wienerschnitzel partners with Hildebrand for Indy 500

Wienerschnitzel announced its sponsorship of American race car driver J.R. Hildebrand for the 2015 Indianapolis 500.

Website connects restaurant industry to online marketplace

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

Taco John's 'Street Tacos' spark 11% sales increase

Mexican quick-service restaurant Taco John's debuted Street Tacos this April, sparking an 11.1 percent increase in year-over-year sales.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.