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Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.
Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.
HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.
Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.
Dunkin' Brands reported its Q3 results Thursday, which included 2-percent comp store sales growth at Dunkin' Donuts, and a 5.8-percent jump at Baskin-Robbins US. Revenue was up 3.4 percent. The company added 120 net new Dunkin' Donuts locations domestically. Despite...
Scott DeFife, EVP of Policy and Government Affairs for the National Restaurant Association, has once again been named a 2014 top lobbyist by "The Hill" newspaper. This is the sixth time DeFife has been selected by the publication for inclusion...
Nestle Toll House Café by Chip will introduce two seasonal offerings on Sunday, including the pumpkin spice latte and pumpkin spice cookies. They will both be available through Nov.
Atlanta-based Church’s Chicken will debut its first food truck at a Boys & Girls Clubs of Metro Atlanta event on Saturday. According to the Atlanta Journal-Constitution, the 27-foot-long truck, complete with three fryers, will serve lunch to an expected 300...
McDonald's is using a pop up restaurant to promote its new rump beef offering in Australia.
The Cousins Subs Make It Better Foundation has awarded Literacy Green Bay a $1,000 grant to support its Read & Lead Tutoring Program.
Captain D's is stepping up its company-owned store game with the opening of its new restaurant in the Five Points area of Birmingham on Oct. 20.
Crisp Burritos are back on the menu at all participating Carl's Jr./Green Burrito co-branded location.
AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.
Dunkin' Donuts has announced the return of its seasonal Boston Scream Donut in time for Halloween. A variation of the brand’s Boston Kreme Donut, the Boston Scream Donut includes a special orange icing drizzle design. Dunkin' Donuts is also serving a Halloween Pumpkin Donut, shaped to resemble a jack-o-lantern.
Tim Hortons guests and restaurant owners raised a record $5.3-plus million in support of local charities during the annual Tim Hortons Smile Cookie campaign. For one week, Tim Hortons guests could purchase a chocolate chunk Smile Cookies for $1, with...
Baskin-Robbins and the Hallmark Channel have formed a strategic partnership to promote the premiere of one of the network's new original Countdown to Christmas movies, NorthPole. Beginning Nov.
Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.
All day today, more than 350 Krystal restaurants in the Southeast will offer its signature sandwiches as part of a combo deal for 82 cents, to mark the brand's 82nd birthday. Breakfast visitors can order a Sunriser sandwich with a...
Wienerschnitzel has announced its partnership with Joe Gibbs Racing, a North Carolina-based professional supercross and motocross team, as a sponsor and the "official hot dog." According to a news release, the sponsorship agreement was spearheaded by J.R. Galardi, 25, son...
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