Sonic adds boneless chicken wings to menu

Sonic Drive-In kicks off fall with all-new boneless chicken wings, available tossed in three flavors – Asian sweet chili, barbeque or Buffalo. "With our new Boneless Chicken Wings, the uniqueness of the sauces really steals the show, improving on popular...

FEATURES


Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Millennials buying in to restaurant brands that embrace philanthropy

Restaurant marketers can capitalize on this trend by thanking guests for their contribution with special offers.

Menu trends: Consumers demanding ‘foods with benefits’

A menu analyst says the most creative foodservice in the world is being done on college campuses, and that idea generation should start there.

Krispy Kreme's strategy includes becoming a beverage destination

The company plans to test a loyalty program by the end of this year.

Popeyes plans to leverage employee engagement to sustain growth

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

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NEWS


Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Cousins Subs hires handful of corporate team members

Menomonee Falls, Wisconsin-based Cousins Subs has filled a handful of new corporate roles, including director of operations, real estate manager, training coordinator and public relations and communications specialist. Jason Valentine was recently promoted to director of operations, where he is...

Dairy Queen adds chicken wrap to value lunch menu

Dairy Queen has introduced a new chicken wrap $5 Buck Lunch, available daily from 11 a.m. to 4 p.m. The chicken wrap $5 Buck Lunch includes two crispy or grilled chicken wraps topped with melted cheddar cheese, ranch dressing and...

Wendy’s recruits Karate Kid to promote pulled pork menu

Wendy's today announced it has partnered with actor/filmmaker Ralph Macchio, actor/dancer Alfonso Ribeiro, and pro wrestling Hall of Famer Steve Austin to promote its new BBQ pulled pork menu. Wendy's launched the first in a series of #BBQ4Merica online videos,...

Hardee's franchisee kicks off Special Olympics fundraiser

On Tuesday, Hardee's restaurants in Virginia operated by franchisee Boddie-Noell Enterprises will begin the sale of $1 and $5 stars to raise money for Special Olympics Virginia. The annual fundraiser called, "When You Give, We All Win" features Nick, a...

NY-area McDonald's restaurants celebrate Hispanic Heritage Month

McDonald's restaurants in the New York Tri-State Area are celebrating Hispanic Heritage Month by recognizing baseball legend Mariano Rivera as part of the McDonald's "Celebrando Nuestras Leyendas" (Celebrating our Legends) program. According to a news release, the program, now in...

Taco Bell spotlights Big Box for PlayStation promo

Taco Bell today announced a cobranded, six-week promotion with Sony Computer Entertainment America that offers fans a chance to win a limited edition PlayStation4 Destiny Bundle every 15 minutes. Beginning Oct.

Food truck revenue expected to increase by 76% in next five years

The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession. According to the National League of Cities, there are no signs of this marketing slowing down – food...

Subway partners up with Taylor Swift for marketing, mobile campaign

Subway and Diet Coke today announced a partnership to launch a promotional campaign featuring Grammy Award winner Taylor Swift. As part of the #MeetTaylor campaign, Subway guests will be given opportunities to meet Swift on her 2015 tour in support of her new album (called 1989), which will be released on Oct.

Cousins' Subs sends loyal fan to NASCAR event

Cousins Subs has announced John Stoll of Franklin, Wisconsin is the grand prize winner of its "Peel & Grab The Wheel" sweepstakes.

Ben & Jerry's opening two-store flagship store in Brazil

On Sept. 28, Ben & Jerry's will open a new flagship store in São Paulo, Brazil.

McDonald's flagship Monopoly promo adds experiential prizes

Monopoly at McDonald's will return Sept. 30 for its 22nd edition.

Wendy's adds BBQ pulled pork menu to close out summer

Wendy's has introduced three new BBQ pulled pork offerings: BBQ pulled pork sandwich, BBQ pulled pork cheeseburger and BBQ pulled pork cheese fries. According to a news release, the new offerings feature hickory-smoked pulled pork that's shredded, not chopped. Wendy's...

Dunkin' Donuts aims for impulse purchases with branded granola bar launch

Dunkin' Donuts today introduced a new lineup of grab-and-go offerings at its restaurants, including a branded Dunkin’ Go Bar. The pre-packaged, chewy granola bar is made with the brand’s coffee flavor and includes 220 calories and seven grams of protein. The Dunkin’ Go Bar will be available at participating restaurants Sept.

Jack in the Box focuses on late-night daypart with new promo

Jack in the Box has debuted a new late-night instant win game, called Jack's Munchie Peel, for customers to play after 9 p.m. One in four entries will win prizes such as apparel, movie tickets, Southwest Airlines plane tickets, custom...

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