Quizno's, TubeMogul team up to consolidate video ads

TubeMogul, an enterprise software company for digital branding, and Quiznos, a quick-service restaurant chain announced an agreement to consolidate Quiznos' video advertising through TubeMogul's platform.

FEATURES


Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How customers' expectations define your brand

The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Häagen Dazs rolls out shop redesign

The redesign focused on simplifying the ordering process; creating a tasting station to sample new flavors; and minimizing the ordering pressure.

Fans showed up for free ice cream, were challenged to 'pay it forward'

Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to "pay if forward" by committing a random act of kindness for someone else.

Limited-time offer, long-time benefits

Seasonal flavors are more popular than ever: Tehnomic reports that two-thirds of consumers said they’d be likely to order limited-time-offer foods that match flavors from the specific time of year

How QSRs are hitting on the customization trend

Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income or other factors.

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NEWS


Coca-Cola, Fishbowl partnering to offer digital strategy solutions for restaurants

Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.

Yum! Brands raises more than $600M for hunger since 2007

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, announced its World Hunger Relief effort raised $600 million in cash and food donations since 2007.

On the Menu: Seafood makes a splash

Seafood is making a comeback in time for Lent and for spring.

McDonald's, Coca-Cola, Twitter team up to give away 1 million free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes.

Church's Chicken teams up with Ink Link for 'rebuilding phase'

Atlanta, Georgia-based Ink Link Marketing, a marketing and public relations firm specializing in the restaurant and hospitality space, was named PR Agency of Record by Church’s Chicken.

E la Carte named one of Fast Company's World's 50 Most Innovative Companies

E la Carte announced it has been named by Fast Company as one of the magazine's World's 50 Most Innovative Companies for 2015.

Valentine's Day deals from pizza to travel sweeten the holiday

Valentine's Day deals range from heart-shaped food to a chance to win a trip for two.

Philly's Best, National Hod Rod Association drive promotions through partnership

Philly’s Best, a Southern California-based QSR, announced a partnership with the National Hot Rod Association for the 55th annual Circle K NHRA Winternationals.

Friendly's colors ice cream cakes with Crayola

Wilbraham, Massachusetts-based Friendly’s Ice Cream LLC, the operator of Friendly’s restaurants and a manufacturer of ice cream products in retail outlets, is teaming up with Crayola to introduce the Crayola Decorate Your Own Ice Cream Cake promotion.

Wienerschnitzel revs up promotions with Toyota Motorcross partnership

Wienerschnitzel announced a partnership with Toyota for cross-promotional efforts around both brands’ participation at Monster Energy west coast Supercross and Motocross events throughout 2015.

Mobile Payments Today publishes wallet comparison guide

The 61-page document details the capabilities of 151 leading mobile wallets.

Wienerschnitzel sponsoring off-road vehicle races in California

Hot dog chain Wienerschnitzel announced its newly-formed partnership with 4 Wheel Parts, an off-road, Jeep and aftermarket performance products company, and Smittybilt, a supplier of truck and SUV accessories.

Arby's offering free Jalapeno Hushpuppies

Arby's has announced that for one day only the company is offering all E-Club members an opportunity to receive free Jalapeno Hushpuppies.

McDonald's does use real eggs and here's the video to prove it

In light of recent controversies, McDonald's is once again out to prove itself by talking about eggs.

LiveDeal Inc. sees Q4 jump

LiveDeal Inc. has announced that the company topped its Q3 deal totals by 1,100 in Q4.

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