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Customers can drop in for hot coffee or iced coffee at no charge during the entire month of February.
Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.
The redesign focused on simplifying the ordering process; creating a tasting station to sample new flavors; and minimizing the ordering pressure.
Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to "pay if forward" by committing a random act of kindness for someone else.
Seasonal flavors are more popular than ever: Tehnomic reports that two-thirds of consumers said they’d be likely to order limited-time-offer foods that match flavors from the specific time of year
Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income or other factors.
Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.
Brand loyalists came up with the phrase, "They're so good, they'll slide down your throat."
Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.
Taco Bell is challenging the marginalization of tacos from the emoji system.
Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.
Dunkin' is offering members 200 points toward free Dunkin' Donuts beverages for every visit they make at participating Dunkin' Donuts locations through Feb. 1.
The Wisconsin-based chain netted a half a million dollars for agriculture organizations through its "Thank You Farmers" initiative.
Contestants are invited to answer three Badger trivia questions for a shot to win a weekend pass to the Conference Basketball Championship Tournamentt from Jan. 26 to Feb. 22.
Popeye's is pushing it seafood to the fore during its Seafood Mardi Gras promotion, which continues through March 29.
Dunkin' Donuts is bringing back heart-shaped donuts, adding White Chocolate Raspberry Coffee and Lattes to its menu, and adding Snack N' Go Chicken Wrap to its permanent roster.
Brandon Morris' King's Hawaiian Fish Deluxe sandwich, available in Arby's nationwide through March, was the winner of the 2014 menu idea submission contest.
Robin Seward previously served as VP of brand marketing for Arby's. Her team served up the timely and viral "Pharrell hat" tweet.
Church's Chicken plans to award $1,000 scholarships to 175 high school seniors from Alabama, Arkansas, Arizona, California, Florida, Georgia, Illinois, Indiana, Louisiana, Michigan, Missouri, Mississippi, North Carolina, New Mexico, Nevada, Tennessee or Texas.
Grants ranging from $10,000 to $100,000 were awarded to 25 organizations.
The D-Lite Meals menu, which launched at the beginning of January, features Tilapia, Wild Alaskan Salmon, Shrimp Skewers, Grilled Chicken Breast, and Surf and Turf (grilled steak tips and shrimp skewers), all served on a bed of rice with a side of broccoli and green beans.
Most of those wings will be consumed in restaurants. The National Chicken Council estimates that of the wings eaten during the Super Bowl, 75 percent will come from food service outlets and 25 percent from retail grocery stores.
The spot features model Charlotte McKinney, who has been named Maxim's "Girl of the week" and Esquire's "Women we love of Instagram."
The $2 sandwich is available in select restaurants in Indianapolis, Ohio, Baltimore/Washington, Boston, Atlanta, Florida, Houston, Raleigh, and parts of the Midwest, Greater Southwest, Northwest, Rocky Mountains and Southern California.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.
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