How White Castle balances innovation and tradition in restaurant branding


Brand loyalists came up with the phrase, "They're so good, they'll slide down your throat."


QSRs shift models to 'go where the consumers are'

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

Sugar and spice and everything breakfast: 2014 on the menu

Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.

McDonald's plans to shrink menu, ingredient lists

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific demographics.

Krispy Kreme sales, traffic jump as company begins loyalty program test

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in late 2015.

Online cultural inclusiveness: Something for restaurant brands to think about

Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.

Quiznos turns to millennials in turnaround bid

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free options.

How to get millennials to buy into your restaurant brand

Every step of what patrons experience from how they are greeted to what's on the menu; from how they place orders to how their tables are cleared must be evaluated.

Lessons from a prolific, international restaurant franchisee

The president of QSR International says offering a breakeven promotion around a beverage is the 'most intelligent thing you can do' going into a new market.

'Black Friday' a boon to restaurants, too

Mall-based restaurants can see a significant spike in sales around the holiday season, bolstered by high traffic volumes and consumers' desire for indulgence.

Social media expert: Restaurants need to get better at brand storytelling

The challenge is no longer having the biggest presence or most followers; now quality matters before activity.

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Chick-fil-A, Whataburger rank high for millennial loyalty

According to new research from YouGov, Jimmy John’s, Chipotle, Chick-Fil-A and Whataburger, have the highest current millennial customer loyalty among all major limited-service brands from throughout the past six months. According to a news release, the research looked at purchase...

bogopogo launches restaurant mobile coupon plan

bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their best restaurant deal. "This changes everything. Now every restaurant in America can communicate their...

Tim Hortons' knits an entire restaurant for holiday campaign

Tim Hortons' #WarmWishes campaign, launched in mid-November, has generated nearly 10,000 winter hat donations for children in need, as well as 2,000 blankets, which will be donated to a Toronto shelter. Also as part of the campaign, Tim Hortons "knitted"...

Taco Bell launches first advanced promotion for mobile app users

Taco Bell is now offering a year-end gift card promotion and $1 Crunchwrap Sliders with Fritos available exclusively through the Taco Bell mobile app starting today. The offers will be available to all customers nationwide beginning Dec. 22. For the...

Dunkin' finds sweet spot with Croissant Donuts

Dunkin' Donuts announced this week that it has sold more than 4.6 million croissant donuts since they launched nationally in November. The company said in a release that the offering is one of its most popular LTOs in recent brand...

McDonald's adds iBeacon technology in Georgia restaurants

McDonald’s franchises in Columbus, Georgia, are integrating beacon technology, powered by Bluetooth low-energy beacon solution provider Piper. The objective, according to a company news release, is to give customers a new and better dining experience. With Piper's platform, supported by...

Bojangles' biscuits getting cheesy

Bojangles' plans to add some cheese to its signature buttermilk biscuits. The company announced today on its Facebook page that the Cheddar Bo is coming in the New Year. It includes two slices of aged cheddar cheese melted inside a...

Wendy's names new CMO, digital VP

The Wendy's Company has announced several changes to its senior leadership team, including a new CMO and a VP to head up digital initiatives. According to a news release, the changes were made to drive growth. They include: Todd Penegor, SVP and CFO, has been promoted to EVP, CFO and International.

Jersey Mike's supports Wreaths Across America tribute

Last week, New Jersey Governor Chris Christie and Jersey Mike’s Founder and CEO Peter Cancro honored veterans at a special ceremony on Ellis Island. The tribute was part of the nonprofit Wreaths Across America’s annual pilgrimage from Harrington, Maine, to...

Millennial marketing conference registration now open

FutureCast's ShareLikeBuy millennial marketing conference is set for Feb. 4 at the University of Kansas in Lawrence.

Baskin-Robbins adds targeted receipt marketing program

Mobivity Holdings Corp. announced that Baskin-Robbins has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" – offers and promotions – to its customers, printed on their purchase receipts. According to a news release, SmartReceipt, which is installed on...

Krispy Kreme launches holiday campaign via Google Hangout

Krispy Kreme has launched Joy Goes Around Holiday Hangouts, a global in-store experience using Google Hangout videoconferencing. According to a news release, the experience allows in-store customers to shop, send and receive holiday messages from other customers at participating shops...

Researchers use text-mining software to predict success, failure of DC restaurants

The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in combination with numerical ratings).

White Castle's Slider-scented candle back for Autism Speaks fundraiser

White Castle's Original Slider-scented candle is back just in time for those looking for last-minute stocking stuffers. The candles is available online at, with 100 percent of the net proceeds benefiting Autism Speaks. Created by Laura Slatkin, founder of...

KFC launches fundraising campaign with hunger relief organization

KFC has launched its #FillUpForGood campaign, in partnership with Feeding America, a domestic hunger-relief organization. According to a news release, KFC is hoping to raise enough money during the campaign to fund 1 million meals to those in need. To...

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