McDonald's offering giveaways for Apple's iPhone 6 customers


McDonald's is leveraging its partnership with Apple to offer surprise activations for people waiting in line today for the iPhone 6 launch. McDonald's brand ambassadors are on site today at the Apple flagship store in New York City, as well...


What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Millennials buying in to restaurant brands that embrace philanthropy

Restaurant marketers can capitalize on this trend by thanking guests for their contribution with special offers.

Menu trends: Consumers demanding ‘foods with benefits’

A menu analyst says the most creative foodservice in the world is being done on college campuses, and that idea generation should start there.

Krispy Kreme's strategy includes becoming a beverage destination

The company plans to test a loyalty program by the end of this year.

Popeyes plans to leverage employee engagement to sustain growth

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

What are Any’tizers, Tanglers, Frisnacks or Wrappetizers?

Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.

Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

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McDonald's creates customer officer position to sharpen marketing focus

As part of its attempt to sharpen its marketing focus and turn sales around in the US, McDonald's has named its first-ever vice president-customer officer. According to Ad Age, Fred Ehle will report to CMO Deborah Wahl and will be...

McDonald's hosting educational workshops for college students

McDonald's is hosting Education Workshops in the Los Angeles market, in partnership with actress and singer Arden Cho. The workshops are scheduled for: Sept. 20 from 10 a.m.

Who you gonna call? Krispy Kreme marks 30th anniversary of Ghostbusters

Krispy Kreme and Sony Pictures Consumer Products have teamed up for a new promotion that celebrates the 30th anniversary of the Ghostbuster movie. As part of the promotion, two new marshmallow Kreme-filled doughnuts have been introduced to the Krispy Kreme menu. The Ghostbusters and Stay Puft Marshmallow Doughnuts will be available Sept .

Cinnabon kicks off pumpkin season with fall menu

From now through Nov. 30, Cinnabon Bakeries are offering a fall menu that includes the Pumpkin Caramel Classic Roll, MiniBon Roll and Center of the Roll, all served with cream cheese frosting and pumpkin spices and caramel flavors. Also, new...

Rita's Italian Ice celebrates Iowa debut

Rita's Italian Ice has opened its 50th location of the year, and its first in the state of Iowa.  The new location is at Hawthorne Plaza, 9250 University Avenue, West Des Moines.  To celebrate the grand opening, the location will offer complimentary Italian Ice on Sept.

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Mood Media integrating location-based marketing capabilities

Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.

Wendy's expands coupon book program nationally

For the first time this year, Wendy's is expanding its Halloween coupon book nationally. The coupon book program raises money for the Dave Thomas Foundation for Adoption to help find families for children in foster care. From now through Oct.

Cinnabon piloting snack-based concept

Cinnabon is reportedly opening a new store in Houston this month called the Bon Bake Shop. According to the Franchise Herald, the Bon Bake Shop features small menu items (compared to typical Cinnabon offerings) and new flavors, such as Oreo icing and brownie batter. The pilot is located at Houston’s Willowbrook Mall.

Tim Hortons kicks off annual Smile Cookie fundraising campaign

Tim Hortons' annual Smile Cookie campaign kicks off today throughout North America, raising funds for local charities and hospitals. According to a news release, restaurant owners donate 100 percent of proceeds from the sale of the $1 chocolate chunk smile...

Nestlé Café marks morsel’s 75th anniversary with charitable campaign

To commemorate the 75th anniversary of the chocolate chip morsel, Nestlé Toll House Café by Chip is teaming up with the Cookies for Kids' Cancer organization. The partnership will help fund research grants for five pediatric cancer centers around the...

Pollo Tropical will open first San Antonio location next to newest Taco Cabana

Pollo Tropical and Taco Cabana will open side-by-side in San Antonio.

Taco John’s promos breakfast with giveaway offer

Taco John's is hoping to attract new guests through a free breakfast burrito giveaway on Sept. 18.

Arby's launches hunger relief program in Canada

Arby's restaurants in Canada are raising funds to fight hunger. The campaign begins today and runs through Oct.

McDonald's may be betting on brunch for turnaround

McDonald's turned in another grim monthly report this week, announcing its US same-store sales in August were down 2.8 percent. This marked the Golden Arches' worst performance in a decade. As part of its turnaround strategy, the company is experimenting...

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