Chick-fil-A offering free coffee all through February

Customers can drop in for hot coffee or iced coffee at no charge during the entire month of February.

FEATURES


Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Häagen Dazs rolls out shop redesign

The redesign focused on simplifying the ordering process; creating a tasting station to sample new flavors; and minimizing the ordering pressure.

Fans showed up for free ice cream, were challenged to 'pay it forward'

Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to "pay if forward" by committing a random act of kindness for someone else.

Limited-time offer, long-time benefits

Seasonal flavors are more popular than ever: Tehnomic reports that two-thirds of consumers said they’d be likely to order limited-time-offer foods that match flavors from the specific time of year

How QSRs are hitting on the customization trend

Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income or other factors.

Mobile strategies should align your customers’ needs with your business goals

Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.

How to choose the best rewards for your loyalty program

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.

Executive round table: Quick-service industry leaders make their 2015 predictions

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

How White Castle balances innovation and tradition in restaurant branding

Brand loyalists came up with the phrase, "They're so good, they'll slide down your throat."

QSRs shift models to 'go where the consumers are'

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

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NEWS


Taco Bell campaigns for taco emoji

Taco Bell is challenging the marginalization of tacos from the emoji system.

Fishbowl launches guest data analysis solution

Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.

Dunkin' Donuts marking loyalty program anniversary with member perks

Dunkin' is offering members 200 points toward free Dunkin' Donuts beverages for every visit they make at participating Dunkin' Donuts locations through Feb. 1.

Culver's raises $500K for FFA

The Wisconsin-based chain netted a half a million dollars for agriculture organizations through its "Thank You Farmers" initiative.

Cousins Subs challenges Badger fans to three point shootout

Contestants are invited to answer three Badger trivia questions for a shot to win a weekend pass to the Conference Basketball Championship Tournamentt from Jan. 26 to Feb. 22.

Popeyes Butterfly Shrimp Tackle Box back through March

Popeye's is pushing it seafood to the fore during its Seafood Mardi Gras promotion, which continues through March 29.

Dunkin' Donuts brings back heart-shaped donuts for Valentine's Day

Dunkin' Donuts is bringing back heart-shaped donuts, adding White Chocolate Raspberry Coffee and Lattes to its menu, and adding Snack N' Go Chicken Wrap to its permanent roster.

Arby's honors crew member for fish sandwich concept

Brandon Morris' King's Hawaiian Fish Deluxe sandwich, available in Arby's nationwide through March, was the winner of the 2014 menu idea submission contest.

Rita's Italian Ice adds CMO

Robin Seward previously served as VP of brand marketing for Arby's. Her team served up the timely and viral "Pharrell hat" tweet.

Church's Chicken set to award $1,000 scholarships

Church's Chicken plans to award $1,000 scholarships to 175 high school seniors from Alabama, Arkansas, Arizona, California, Florida, Georgia, Illinois, Indiana, Louisiana, Michigan, Missouri, Mississippi, North Carolina, New Mexico, Nevada, Tennessee or Texas.

Chick-fil-A foundation awards $1.1M in grants to local children's leadership charities

Grants ranging from $10,000 to $100,000 were awarded to 25 organizations.

Menu launch yields 25% increase in grilled menu item sales for Captain D's

The D-Lite Meals menu, which launched at the beginning of January, features Tilapia, Wild Alaskan Salmon, Shrimp Skewers, Grilled Chicken Breast, and Surf and Turf (grilled steak tips and shrimp skewers), all served on a bed of rice with a side of broccoli and green beans.

Americans will gobble up 1.25 billion chicken wings during the Super Bowl [infographic]

Most of those wings will be consumed in restaurants. The National Chicken Council estimates that of the wings eaten during the Super Bowl, 75 percent will come from food service outlets and 25 percent from retail grocery stores.

Carl's Jr. releases extended version of 'Au Naturel' Super Bowl spot

The spot features model Charlotte McKinney, who has been named Maxim's "Girl of the week" and Esquire's "Women we love of Instagram."

McDonald's brings back Triple Cheeseburger in select markets

The $2 sandwich is available in select restaurants in Indianapolis, Ohio, Baltimore/Washington, Boston, Atlanta, Florida, Houston, Raleigh, and parts of the Midwest, Greater Southwest, Northwest, Rocky Mountains and Southern California.

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