Which is better for your business: A mobile website or a mobile app?

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Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

FEATURES


McDonald’s 'aggressive change' includes localization, digitization

The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

How to use technology to turn customers into loyalists

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

And, action: Culver's turns to Instagram videos to attract millennials

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

Dunkin' Donuts ready for mobile ordering test

The test will take place in the fourth quarter, with an anticipated app update to support ordering in the beginning of 2015.

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NEWS


Baskin-Robbins partners with Hallmark Channel for Countdown to Christmas flavors

Baskin-Robbins and the Hallmark Channel have formed a strategic partnership to promote the premiere of one of the network's new original Countdown to Christmas movies, NorthPole. Beginning Nov.

Zomato restaurant discovery service launches in Canada

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Krystal offers signature sandwich combo for 82 cents to mark birthday

All day today, more than 350 Krystal restaurants in the Southeast will offer its signature sandwiches as part of a combo deal for 82 cents, to mark the brand's 82nd birthday. Breakfast visitors can order a Sunriser sandwich with a...

Wienerschnitzel’s 'Visionary Department' launches campaigns to woo younger customers

Wienerschnitzel has announced its partnership with Joe Gibbs Racing, a North Carolina-based professional supercross and motocross team, as a sponsor and the "official hot dog." According to a news release, the sponsorship agreement was spearheaded by J.R. Galardi, 25, son...

McDonald's transparency campaign grabs millennials' attention

McDonald's experienced brief quality perception and purchase consideration lifts with the millennial demographic following the introduction of its new transparency campaign. However, according to YouGov BrandIndex research, there has not been a similar improvement in quality perception with either mothers...

Cousins adds turkey bacon guacamole LTO

Cousins Subs has introduced two limited-time-only sub sandwiches: the Steak Mushroom Swiss and the Turkey Bacon Guacamole. The Steak Mushroom Swiss returns to the menu and is served on Italian bread with steak, bacon, Swiss cheese, sautéed mushrooms, onions and...

Green Leaf's intros harvest-themed menu offerings

Villa Enterprises Management's Green Leaf's concept has brought back its Harvest Panini sandwich for a limited time. The Panini includes sliced smoked turkey, cranberry sauce, cheddar cheese, sage aioli and savory herb stuffing served warm, according to a news release....

Carl's Jr., Hardee's add two meat-filled omelets to signature biscuits

Carl's Jr. and Hardee's have introduced the new Double Loaded Omelet Biscuit, available today at Hardee's and at Carl's Jr.

Cold Stone's Middle East franchisee recognized for branding efforts

Cold Stone Creamery's Master Franchisee for the Middle East region, Apparel FZCO, has been awarded the Superbrands Award for Excellence in Branding for 2014. The award was presented earlier this summer at the annual Tribute Event in Dubai. According to...

DC-area Subway operators raise $350K for Diabetes Association

The McLean, Virginia-based Subway Development Corporation of Washington has donated a check for $350,000 to the American Diabetes Association. The SDC covers restaurants in Virginia, Delaware, most of Maryland and the District of Columbia. The donation marks the fourth year...

Arby's employee's creation earns a spot on the menu

Brandon Morris, an employee at an Arby's restaurant in Danville, Kentucky, has been named the winner in the Hey Chef Neville! contest, a systemwide menu idea submission contest open to all 71,000 company-owned and franchise restaurant team members, field operations...

QSR International rolls out Punchh mobile loyalty app

QSR International has partnered with Punchh to launch a mobile rewards app and website. The app, called SMART CLUB, has debuted in Spanish and is currently available for QSR International's restaurants within Costa Rica, including 32 KFC's, 28 Quiznos, two...

Virtual Next partners up with Vantage Analytics

Mobile-based digital rewards solutions company Virtual Next has announced a partnership with analytics platform provider, Vantage Analytics, to enable customer data analytics for its customers, which initially include restaurant chains New York Fries and Currito. According to a news release,...

McDonald's launches transparency campaign about its menu

McDonald's USA has launched a campaign called "Our Food. Your Questions," inviting customers to ask questions about the brand’s menu via social media channels. The transparency campaign is similar to the one McDonald’s launched in Canada in 2012 and earned...

American Express and McDonald's USA to bring Membership Rewards Points to McDonald's restaurants

American Express to donate $1 to Ronald McDonald House charities each time a card member redeems points.

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