As our world advances and develops, technology is becoming a great differentiator. Sure, technology’s only as good as the people who use it, but having the best tools in the business doesn't hurt either.
Food is important, but so are experiences. In order to make a big
impact and leave customers with a great impression, you need
to create a brand strategy and implement it consistently. Mood
understands how to do this, and we want to help.
In 2008, KPN knew it was time to change the retail strategy in its KPN
Primafoon stores when the company found itself facing several challenges:
perceived long waiting times in the stores, a low conversion rate, low
revenues per customer and a low in-store representation of the core
customer focus group (25- to 40-years olds).
While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR to a “fresh, contemporary, affordable seafood restaurant.”