As our world advances and develops, technology is becoming a great differentiator. Sure, technology’s only as good as the people who use it, but having the best tools in the business doesn't hurt either.
Looking to maximise its assets at the London shopping
centre, Westfields Brand Partnership Division looked for
a world class digital signage network to complement
the scale of the site and the consistently high number of
domestic and international visitors.
If there are any doubts about the influence consumers now have over a
brand’s success, all one needs to do is take a peek at social media and view
the conversations happening. They’re not only getting louder, they are happening
far more frequently—thanks to the enabling technology of the day: smartphones.
While many may still consider the seafood restaurant a quick service restaurant, CEO Phil Greifeld said that in 2011 the chain began transitioning from a QSR to a “fresh, contemporary, affordable seafood restaurant.”