Think the QSR segment is in trouble? Consider Sonic

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Sonic has dedicated a lot of resources to make sure it's ready for any launch, beginning a promotion before it goes to TV.

FEATURES


Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

McDonald’s 'aggressive change' includes localization, digitization

The company is betting on 'Experience of the Future' initiative to stop hemorrhaging sales.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

How to use technology to turn customers into loyalists

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

And, action: Culver's turns to Instagram videos to attract millennials

Video marketing is becoming more popular because it takes a 'deeper dive' into the story brands want to tell.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you'll abandon your mobile app within the next two years

Focus on optimizing your marketing and grow your database in preparation for Apple Pay being adopted by your customers.

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NEWS


Dunkin' Brands gets a lift from Baskin-Robbins US sales

Dunkin' Brands reported its Q3 results Thursday, which included 2-percent comp store sales growth at Dunkin' Donuts, and a 5.8-percent jump at Baskin-Robbins US. Revenue was up 3.4 percent. The company added 120 net new Dunkin' Donuts locations domestically. Despite...

Restaurant Association’s EVP named a 'Top Lobbyist'

Scott DeFife, EVP of Policy and Government Affairs for the National Restaurant Association, has once again been named a 2014 top lobbyist by "The Hill" newspaper. This is the sixth time DeFife has been selected by the publication for inclusion...

Nestlé Toll House Café jumps on the pumpkin spice bandwagon

Nestle Toll House Café by Chip will introduce two seasonal offerings on Sunday, including the pumpkin spice latte and pumpkin spice cookies. They will both be available through Nov.

Church’s Chicken debuts its first food truck

Atlanta-based Church’s Chicken will debut its first food truck at a Boys & Girls Clubs of Metro Atlanta event on Saturday. According to the Atlanta Journal-Constitution, the 27-foot-long truck, complete with three fryers, will serve lunch to an expected 300...

McDonald's Big Lunchbox popping up Down Under

McDonald's is using a pop up restaurant to promote its new rump beef offering in Australia.

Cousins Subs awards $1,000 to Literacy Green Bay

The Cousins Subs Make It Better Foundation has awarded Literacy Green Bay a $1,000 grant to support its Read & Lead Tutoring Program.

Captain D's opens company store featuring coastal redesign

Captain D's is stepping up its company-owned store game with the opening of its new restaurant in the Five Points area of Birmingham on Oct. 20.

Carl's Jr./Green Burrito bring back Crisp Burritos

Crisp Burritos are back on the menu at all participating Carl's Jr./Green Burrito co-branded location.

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

Dunkin' Donuts gets into the Halloween spirit

Dunkin' Donuts has announced the return of its seasonal Boston Scream Donut in time for Halloween. A variation of the brand’s Boston Kreme Donut, the Boston Scream Donut includes a special orange icing drizzle design. Dunkin' Donuts is also serving a Halloween Pumpkin Donut, shaped to resemble a jack-o-lantern.

Tim Hortons raises record amount for annual charity fundraiser

Tim Hortons guests and restaurant owners raised a record $5.3-plus million in support of local charities during the annual Tim Hortons Smile Cookie campaign. For one week, Tim Hortons guests could purchase a chocolate chunk Smile Cookies for $1, with...

Baskin-Robbins partners with Hallmark Channel for Countdown to Christmas flavors

Baskin-Robbins and the Hallmark Channel have formed a strategic partnership to promote the premiere of one of the network's new original Countdown to Christmas movies, NorthPole. Beginning Nov.

Zomato restaurant discovery service launches in Canada

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Krystal offers signature sandwich combo for 82 cents to mark birthday

All day today, more than 350 Krystal restaurants in the Southeast will offer its signature sandwiches as part of a combo deal for 82 cents, to mark the brand's 82nd birthday. Breakfast visitors can order a Sunriser sandwich with a...

Wienerschnitzel’s 'Visionary Department' launches campaigns to woo younger customers

Wienerschnitzel has announced its partnership with Joe Gibbs Racing, a North Carolina-based professional supercross and motocross team, as a sponsor and the "official hot dog." According to a news release, the sponsorship agreement was spearheaded by J.R. Galardi, 25, son...

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