It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

FEATURES


The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How customers' expectations define your brand

The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

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NEWS


McDonald's Argentina giving more than $10M in promotions

Buenos Aires, Argentina-based Arcos Dorados, the world's largest McDonald's franchise, is offering customers at its McDonald's restaurants in Argentina, Chile, Uruguay and Peru a total of more than 10 million in promotional "Billetazo" currency notes.

KFC exploits Southern charm, nostalgia to win back favor

After a continued loss of business to Chick-fil-A, who now holds the title for chicken mega-chain king, KFC has finally slid into action by bringing Colonel Harland Sanders back to life to introduce its Southern-style menu items.

Colonel Sanders brought back to life for KFC's 75th anniversary

For its 75th anniversary KFC is bringing back the Colonel. Former SNL start Darrel Hammond will play Colonel Harland Sanders reincarnated 35 years after his death at age 90.

Tim Hortons intros Nutella baked goods

Tim Hortons Cafe & Bake Shop announced that for a limited time, the company will offer baked goods featuring the hazelnut spread Nutella.

Wienerschnitzel partners with Hildebrand for Indy 500

Wienerschnitzel announced its sponsorship of American race car driver J.R. Hildebrand for the 2015 Indianapolis 500.

Website connects restaurant industry to online marketplace

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

Taco John's 'Street Tacos' spark 11% sales increase

Mexican quick-service restaurant Taco John's debuted Street Tacos this April, sparking an 11.1 percent increase in year-over-year sales.

Chronic Tacos partnering with L.A. Angels

Chronic Tacos is partnering with the Los Angeles Angels for the fourth straight year, bringing new promotions.

Cousins Subs: social media contest 'demonstrates our commitment to our state university as a Wisconsin-based brand'

Cousins Subs held its Three Point Shootout social media contest from Jan. 26 to Feb. 22 with UW Athletics as part of a one-year partnership.

McDonald's to pilot all-day breakfast

McDonald's is expected to pilot an all-day breakfast promotion within the next two months

Church's Chicken to sponsor extreme drumming competition in Atlanta

Church's Chicken, a quick service chicken restaurant chain, signed on as an exclusive sponsor for the 2015 World's Fastest Drummer Southeast Championship.

Wienerschnitzel feeds hot dogs to homeless via 'Wienerbago' tour

Wienerschnitzel has partnered with Skate For Change, a non-profit organization that connects youth to opportunities to give back to the homeless in their communities, for a month-long program, the "Hot Dogs for Homeless Tour."

Temple Run toys available in SONIC kids' meals

Imangi Studios, the developers of Temple Run, and SONIC Drive-In announced the release of Temple Run-themed toys available with the purchase of a Wacky Pack kid's meal.

Sonic blasts onto the Professional Bull Riders scene

Sonic has partnered with the Professional Bull Riders to become the official quick service restaurant of the world's premier bull riding circuit and its Built Ford Tough Series.

Good Times to present at ROTH Conference in California

Good Times Restaurants Inc., operator of a regional quick service restaurant chain focused on all natural products, announced that it will present at the 27th Annual ROTH conference to be held at The Ritz-Carlton in Laguna Niguel, California on Monday, March 9th.

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