- WHITE PAPERS
Carl's Jr. and Hardee's latest breakfast sandwich is being supported by an ad campaign featuring UFC champion and Judo Olympian Ronda Rousey.
Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.
Beacon and behavioral data can revolutionize how chains do business from the big picture to the day-to-day.
It seems Arby’s got the last laugh Wednesday during the Daily Show’s second-to-last episode when it aired a 60-second commercial thanking host Jon Stewart for all the times he made fun of the brand. During the show, Arby's mentions on Twitter increased 564 percent, from 130 to 1,130.
Follow these six tips that relate to promotions planning and execution to make your restaurant more sustainable in the current industry climate.
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.
Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant in the eyes of your customers.
Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting classic sweets to form new ice cream flavors, iced tea and slushy drinks to cool down your summer.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Burger King’s marketing effort to create a 'McWhopper' aimed at generating awareness for Peace Day has been declined by McDonald's. Wayback Burgers, however, wants to partner with Burger King to raise money for UNICEF.
The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.
Fans decide which Wetzel’s Pretzels get Pizza Bitz first.
Fans of baseball and Dunkin' Donuts now both have a chance to win thanks to a new social network collaboration.
New apple-baked goods and beverages have been added to Tim Hortons Cafe & Bake Shop's fall menu.
Three months after KFC reintroduced "Colonel Sanders," it has a new actor portraying him.
McDonald’s is the favorite brand for those who like to double up on breakfast food.
Burger King restaurants are introducing what the chain is calling its spiciest product yet, new Fiery Chicken Fries, flavored with a marinade of cayenne pepper, black pepper and other spices "that will make your mouth cry," according to a company announcement.
Jamba Juice has improved convenience for consumers who can't wait for their next juice or smoothie.
SUBWAY Sandwich Artist Nitasha Truss, from Tucson, Arizona, is the 2015 SUBWAY Sub Jammers Champion.
Dunkin’ Donuts will open two restaurants in Baton Rouge, Louisiana, and is seeking franchisees in Alexandria, Baton Rouge, Lafayette, Lake Charles, Monroe and New Orleans, Louisiana.
Carl's Jr. is set to open its first restaurant in India.
“Rowdy” Ronda Rousey will star in Carl’s Jr. and Hardee’s latest commercial.
In an effort to raise awareness about childhood hunger in America, Arby's is partnering with No Kid Hungry.
The Internet coupon service will expand into the takeout and delivery markets
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.