- WHITE PAPERS
The Internet coupon service will expand into the takeout and delivery markets
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant in the eyes of your customers.
No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.
Taking inspiration from the desserts your mother packed into your lunch and the graham cracker crust baked into your grandmother's pies, QSRs are twisting classic sweets to form new ice cream flavors, iced tea and slushy drinks to cool down your summer.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Taking the step from a Brazilian QSR to an American fast casual Italian restaurant would have been very difficult, Spoleto reported in a recent press release, without the help of two business-consulting services, TCreative and Culimetrics.
The live webinar will provide a rare opportunity to learn about customer relationship management from the business enterprise and gain unique insight on options and strategy.
Wienerschnitzel has partnered with some popular SoCal-based brands including Redbull, Tilly's, Pabst Blue Ribbon, and Ethika to host an exclusive hangout spot at the US Open of Surfing in Huntington Beach
July is National Ice Cream Month and Tastee-Freez has introduced its Daily Specials promotion, available at most of the 330 Wienerschnitzel locations nationwide.
Fans can order Wienerschnitzel’s original Chili Dog, Mustard Dog, or Kraut Dog for 99 cents each.
In correlation with the release of its new app, Enplug, creator of operating systems for displays in businesses, is giving away 20 free TVs to restaurants that sign up for the company's services.
Minions Mania has arrived at Arcos Dorados, aka McDonald's in Latin America, as the new Minions movie premieres across all of Latin America this week
Villa Enterprises, a global multi-brand restaurant operator and franchisor, has added the All American Philly Cheesesteak to the menu at its South Philly Steaks & Fries restaurants for a limited time.
The chain is giving guests a chance to win free hoagies for a year by sharing their experiences on Facebook, Twitter or Instagram.
Culver Franchising System Inc. has announced that Quinn Adkins will take over as director of menu development.
Dairy Queen has introduced its DQ Bakes! menu with nine products across three categories: Hot Desserts à la Mode, artisan-style sandwiches and Snack Melts.
Buenos Aires, Argentina-based McDonald's franchise company Arcos Dorados is giving customers in Brazil a chance to win a million dollars as it prepares for the millionaire Monopoly drawing.
Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert H. Smith School of Business reveals certain types of venues can escape potential damage to their reputations.
As QSRs struggle to gain market share, some have resorted to nostaligic marketing campaigns to capture the attention of the 18- to 34-year old Millennials
As part of KFC's comeback campaign, the company announced a partnership with Waze, a community-based traffic and navigation app, to give motorists a new voice option for GPS directions: the voice of Colonel Harland Sanders.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.