This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

.

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

FEATURES


Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How customers' expectations define your brand

The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Häagen Dazs rolls out shop redesign

The redesign focused on simplifying the ordering process; creating a tasting station to sample new flavors; and minimizing the ordering pressure.

Fans showed up for free ice cream, were challenged to 'pay it forward'

Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to "pay if forward" by committing a random act of kindness for someone else.

See More »

NEWS


Cousins Subs: social media contest 'demonstrates our commitment to our state university as a Wisconsin-based brand'

Cousins Subs held its Three Point Shootout social media contest from Jan. 26 to Feb. 22 with UW Athletics as part of a one-year partnership.

McDonald's to pilot all-day breakfast

McDonald's is expected to pilot an all-day breakfast promotion within the next two months

Church's Chicken to sponsor extreme drumming competition in Atlanta

Church's Chicken, a quick service chicken restaurant chain, signed on as an exclusive sponsor for the 2015 World's Fastest Drummer Southeast Championship.

Wienerschnitzel feeds hot dogs to homeless via 'Wienerbago' tour

Wienerschnitzel has partnered with Skate For Change, a non-profit organization that connects youth to opportunities to give back to the homeless in their communities, for a month-long program, the "Hot Dogs for Homeless Tour."

Temple Run toys available in SONIC kids' meals

Imangi Studios, the developers of Temple Run, and SONIC Drive-In announced the release of Temple Run-themed toys available with the purchase of a Wacky Pack kid's meal.

Sonic blasts onto the Professional Bull Riders scene

Sonic has partnered with the Professional Bull Riders to become the official quick service restaurant of the world's premier bull riding circuit and its Built Ford Tough Series.

Good Times to present at ROTH Conference in California

Good Times Restaurants Inc., operator of a regional quick service restaurant chain focused on all natural products, announced that it will present at the 27th Annual ROTH conference to be held at The Ritz-Carlton in Laguna Niguel, California on Monday, March 9th.

Free Cone Day: Dairy Queen celebrates 75 years of soft serve

Dairy Queen kicks off its 75th anniversary this spring with Free Cone Day on Monday, March 16.

Quizno's, TubeMogul team up to consolidate video ads

TubeMogul, an enterprise software company for digital branding, and Quiznos, a quick-service restaurant chain announced an agreement to consolidate Quiznos' video advertising through TubeMogul's platform.

Coca-Cola, Fishbowl partnering to offer digital strategy solutions for restaurants

Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.

Yum! Brands raises more than $600M for hunger since 2007

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, announced its World Hunger Relief effort raised $600 million in cash and food donations since 2007.

On the Menu: Seafood makes a splash

Seafood is making a comeback in time for Lent and for spring.

McDonald's, Coca-Cola, Twitter team up to give away 1 million free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes.

Church's Chicken teams up with Ink Link for 'rebuilding phase'

Atlanta, Georgia-based Ink Link Marketing, a marketing and public relations firm specializing in the restaurant and hospitality space, was named PR Agency of Record by Church’s Chicken.

E la Carte named one of Fast Company's World's 50 Most Innovative Companies

E la Carte announced it has been named by Fast Company as one of the magazine's World's 50 Most Innovative Companies for 2015.

See More »

Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.