Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation


Outdoor Digital Displays: The Next Iteration of Digital Signage

Digital signage in the restaurant industry is fast becoming the rule rather than the exception. Many brands have updated their digital menu boards in-store, and the next iteration — outdoor digital displays — is well underway.

Type: White Paper

Sponsor: HyperActive Technologies


Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


WEBINAR: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies

Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.

Type: Webinar

Sponsor: Code Broker


Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing

Watch the full session video of the opening keynote of the 2016 Restaurant Franchising & Innovation Summit. Speaker: Andrew Gruel, Founder and Head Chef of Slapfish Restaurant Group

Type: Webinar

Sponsor: Restaurant Franchising & Innovation Summit


Digital Signage Opportunities for Sign Shops

The white paper first explores the dramatic shift in how businesses are communicating with their customers. The increasingly tech-savvy customers’ familiarity with technology, reliance on digital communications, and desire to remain in contact with large networks is transforming how businesses are interacting with them.

Type: White Paper

Sponsor: Mvix


The Digital Signage Pot of Gold for Commercial Integrators

Digital signage has found its place in providing business value. The digitization of the marketplace is pushing enduser enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience.

Type: White Paper

Sponsor: Mvix


Developing Your Digital Content Strategy

The need to create and deliver focused, relevant digital signage content to your clientele cannot be underestimated. In fact, your audience demands it – which means your brand image depends on it! It’s easy to abandon strategy when faced with the attraction of new technology.

Type: White Paper

Sponsor: Mood Media


Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


The Gravitational Pull of Fast Casual

This paper takes a closer look at how changing consumer sentiments and expectations gave rise to the star that is fast casual, and how it continues siphoning market share away from quick service and casual dining.

Type: Guide

Sponsor: Long Range Systems


Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.



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