Ask the experts: Have digital menu boards reached critical mass?


Digital signage is becoming increasingly common in both quick service and fast casual restaurants, so for this month's "Ask the experts" feature, we asked Jeff Pinc, director of food services for Panasonic, 'Have digital menu boards reached critical mass?'


How to lead your brand into menu labeling

Now that menu labeling has passed and everyone knows the rules and expectations, it is important to address the best way restaurant leadership should handle nutritional analysis.

Make every year count

At the start of 2014, I was heavily anticipating the final FDA menu labeling regulations and its subsequent impact on the restaurant industry. While it took longer than expected for the FDA to make its ruling, I am thrilled that...

Bigger isn't always better: the case for limited menus

Limited menus for QSRs and fast casual restaurants have financial and operational benefits.

Wetzel's Pretzels adds digital animation to tell product story

The animated digital boards were unveiled in November at Wetzel's Disneyland location and have exceeded expectations.

The wait is over: FDA issues final menu labeling regulations

The FDA's 395-page document includes menu labeling by the slice, not the whole pizza, a ruling applauded by the restaurant industry.

Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and profitability in QSR.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

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Panasonic showcasing digital signage, back-office software for QSRs at FSTEC '15

Panasonic, a provider of foodservice technology solutions, will showcase its digital signage solutions for the quick-service restaurant industry, as well as its new back-office software, at FSTEC, Sept. 27-29 in Washington, D.C.

Report: Restaurants, foodservice operators ignore menu board sales opportunities

Datassential's new Menu Board Keynote Report surveyed more than 1,500 consumers and 350 operators across all restaurant and foodservice types. The report details which categories are most often found on menu boards and which are less likely to be listed.

Brazilian QSR chain Bob's puts digital signage on the menu

Brazilian digital signage integrator Digital News TV has announced its use of digital signage software for the deployment and growth of quick-service restaurant chain Bob's, one of the three largest QSR operations in Brazil, according to an announcement from software provider BroadSign.

Bright White Paper releases 'easy, safe' sign-hanging solution

Menus, hours and other important restaurant information can now be safely stored in magnetic-lined frames, according to Bright White Paper Company.

Long John Silver’s franchisee cuts drive-thru time with wireless audio system

Corbin Restaurants, a Long John's Service franchisee in Lexington, Kentucky, has deployed the Panasonic Attune II Wireless Audio System to improve customer service, order accuracy and speed of service.

Enplug gives restaurants free TVs for service switch

In correlation with the release of its new app, Enplug, creator of operating systems for displays in businesses, is giving away 20 free TVs to restaurants that sign up for the company's services.

Ziosk tabletop ordering kiosks expand nationwide

Ziosk, provider of ordering, entertainment and pay-at-the table tablets, or tabletop kiosks, announced it has successfully installed tablets at restaurants across all 50 states with its most recent deployment in Wyoming.

NRA expands Healthy Dining partnership

Healthy Dining provides nutritional knowledge to NRA members and their customers.

MenuTrinfo hosting menu labeling webinar for pizza operators

On the heels of the FDA's final menu labeling regulations, issued last month, MenuTrinfo is hosting a free webinar with information on how these rules will impact the pizza segment. The webinar, titled "Any Way You Slice It: Pizza and Menu Labeling," is set for Jan. 7 at 12 p.m.

NRA webinar on menu labeling regulations available for playback

The regulations affect entities with at least 20 locations nationwide operating under the same name. Attorneys discussed the law’s complexities and answered operator questions during the webinar.

FAQ's about the FDA's final menu regulations

The FDA will consider details throughout the next year, and will continue to solicit input on how to properly monitor these regulations.

Digital Screenmedia Association and NEC to host menu board webinar

The webinar will cover the value of menu boards, interactive screens, mobile payments and proximity marketing.

Captain D's opens company store featuring coastal redesign

Captain D's is stepping up its company-owned store game with the opening of its new restaurant in the Five Points area of Birmingham on Oct. 20.

Sydney McDonald's tests customizable ordering kiosk

A Sydney McDonald's has piloted a touchscreen kiosk for guests to customize orders

UAE Cinnabon franchisee deploys WAND digital menu boards

Focus Brands International franchisee Cravia has deployed digital menu boards in its new Cinnabon location in Dubai. The boards include WAND Digital software to optimize in-store marketing.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase to learn how you can take advantage of their full line of digital menu board solutions.