Digital Menu Boards 101

We've all heard about the promise of digital menu boards. Here are some things to know when it comes to getting the most from a digital menu-board deployment.

Type: Guide

Sponsor: NEC Display Solutions


Best Practices for Digital Signage Placement in Fast Casual Restaurants

Digital signage can be a key differentiator for operators in the fast casual segment. Learn how to use it most effectively.

Type: White Paper

Sponsor: NEC Display Solutions


Infographic: 12 Benefits of Digital Menu Boards

A survey of quick-service and fast casual restaurant operators revealed the top benefits they get from digital menu board systems.

Type: Infographic

Sponsor: NEC Display Solutions


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FEATURES


Drive-thru menu boards accelerating into the digital future

The days of static signage at the drive-thru are over. Innovative new technologies have made the drive-thru experience interactive and personalized for each customer.

Ask the experts: Have digital menu boards reached critical mass?

Digital signage is becoming increasingly common in both quick service and fast casual restaurants, so for this month's "Ask the experts" feature, we asked Jeff Pinc, director of food services for Panasonic, 'Have digital menu boards reached critical mass?'

How to lead your brand into menu labeling

Now that menu labeling has passed and everyone knows the rules and expectations, it is important to address the best way restaurant leadership should handle nutritional analysis.

Make every year count

At the start of 2014, I was heavily anticipating the final FDA menu labeling regulations and its subsequent impact on the restaurant industry. While it took longer than expected for the FDA to make its ruling, I am thrilled that...

Bigger isn't always better: the case for limited menus

Limited menus for QSRs and fast casual restaurants have financial and operational benefits.

Wetzel's Pretzels adds digital animation to tell product story

The animated digital boards were unveiled in November at Wetzel's Disneyland location and have exceeded expectations.

The wait is over: FDA issues final menu labeling regulations

The FDA's 395-page document includes menu labeling by the slice, not the whole pizza, a ruling applauded by the restaurant industry.

Next up for QSR: Adaptive drive-thru digital menu boards

Given that almost two-thirds of sales come from drive-thru customers, this segment represents the single largest opportunity to improve revenues and profitability in QSR.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

A peek at Carvel's new shoppe design

To mark the brand's 80th anniversary, it has launched a modernized look.

Millennials coming to expect the interaction that digital menu boards bring

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase to learn how you can take advantage of their full line of digital menu board solutions.


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