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McDonalds is building online "music experiences" into its online food-ordering app.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
The company continues its mobile ordering beta test and is approaching loyalty aggressively.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.
Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.
This week, Sonic Drive-In is using social media channels only to announce a secret "Mystery Disappearing Slush" flavor that will only be available this Thursday, August 21, to guests who know how to ask, the drive-in chain announced.
Wendy's made the return of the Pretzel Bacon Cheeseburger permanent today, announcing its addition to the menu as "Combo No. 11" in a dance-pop anthem inspired by fans' social media posts. Wendy's asked fans to share their love of its...
The free webinar Using Beacon Technology and Geofencing In Your Restaurant sponsored by Splick.it and hosted by FastCasual.com earlier this week is now available for playback.
Cousins Subs announced today the availability of e-gift cards and web cards. These virtual gift cards can be sent via email and are redeemable for in-store and online orders at any Cousins Subs location.
Speakers include executives from Rosati's, Pizza Hut, Jersey Mike's, Wingstop, Firehouse Subs and more.
After receiving more than 76,500 submissions for its Duelling Donuts contest, Tim Hortons has selected eight finalists. The grand prize winner will earn $10,000 and will have their donut featured on the Tim Hortons menu. Finalists and their creations include:...
Syrus Restaurant Information Services has introduced a restaurant management mobile app, available on the iOS platform. The app provides restaurant operators with historical and real-time information on store performance, such as sales, labor, voids and LTOs. "Mobility is at the...
Del Taco as announced a partnership with PeopleMatter to provide the chain with its cloud-based Applicant Tracking and Onboarding HIRE system as well as a Learning Management System, LEARN. The new HIRE system will be available soon for its more...
Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app. According to a news release, Auntie Anne's new app is currently available in 80 percent of its more than 1,000 U.S.
A former FBI executive assistant director is on tap to demonstrate vulnerabilities in banking and payments at the upcoming event in Washington, D.C.
Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner Christina Aguilera. Aguilera has been the spokesperson for Yum! Brands' hunger initiative since 2009. The...
White Castle is now offering a special online only promotion to save $5 when ordering a Crave Case of 30 Sliders at whitecastle.com. Cravers can also save $5 off of The Amazing Spider-Man 2 Blu-ray or DVD with a coupon...
The Dairy Queen system is celebrating 30 years of partnering with Children's Miracle Network Hospitals, during which time restaurants have raised more than $100 million for local hospitals. This year will mark the ninth annual Miracle Treat Day on Aug.
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