Burger King pilots delivery service in UK

The QSR chain is piloting its new online order and delivery service through its Burger King Delivers website.

FEATURES


Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Check out the two new 'Windows' now open for mobile POS

A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Fans showed up for free ice cream, were challenged to 'pay it forward'

Cold Stone Creamery is sending its Random Acts of Cold Stone team around the country giving away free ice cream. In return, the team is challenging fans to "pay if forward" by committing a random act of kindness for someone else.

How QSRs are hitting on the customization trend

Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income or other factors.

Mobile strategies should align your customers’ needs with your business goals

Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.

Building genuine customer engagement in an Instagram world

Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.

Executive round table: Quick-service industry leaders make their 2015 predictions

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

QSRs shift models to 'go where the consumers are'

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

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NEWS


Coca-Cola, Fishbowl partnering to offer digital strategy solutions for restaurants

Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.

McDonald's, Coca-Cola, Twitter team up to give away 1 million free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes.

E la Carte named one of Fast Company's World's 50 Most Innovative Companies

E la Carte announced it has been named by Fast Company as one of the magazine's World's 50 Most Innovative Companies for 2015.

Valentine's Day deals from pizza to travel sweeten the holiday

Valentine's Day deals range from heart-shaped food to a chance to win a trip for two.

Heartland, NRA to host Twitter chat on payments security

Heartland and the National Restaurant Association will host a Twitter chat on secure payment data for restaurants on Feb. 12 at 1 p.m. Eastern.

Mobile Payments Today publishes wallet comparison guide

The 61-page document details the capabilities of 151 leading mobile wallets.

LiveDeal Inc. sees Q4 jump

LiveDeal Inc. has announced that the company topped its Q3 deal totals by 1,100 in Q4.

Tech, choice among driving consumer trends for 2015, says NRA

It's not surprising that today's restaurant consumer expects restaurants to offer technologies which make the dining experience as frictionless as possible, and prefers restaurants whose offerings support what's important to them.

Taco Bell campaigns for taco emoji

Taco Bell is challenging the marginalization of tacos from the emoji system.

Fishbowl launches guest data analysis solution

Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.

San Fran meal delivery service now takes Bitcoin

San Francisco-based SpoonRocket, an on-demand meal delivery startup, has announced that it now accepts Bitcoin as a form of payment.

Cousins Subs challenges Badger fans to three point shootout

Contestants are invited to answer three Badger trivia questions for a shot to win a weekend pass to the Conference Basketball Championship Tournamentt from Jan. 26 to Feb. 22.

Ingenico, Beamm team up to launch EMV-certified tablet POS

The smart tabletPOS combines an Ingenico iCT terminal, Beamm’s smart iPad POS application and management tools, a tablet stand, and cash drawer to provide a complete EMV-certified, in-store POS solution that is Apple Pay and Google Wallet ready

ShopKeep launches mobile app for iOS

The app works with ShopKeep Register, the company’s point of sale application, and offers users the ability to monitor business operations via their mobile devices.

Church's launches app

The new app also features a store locator for restaurants in the United States, a menu tab and opportunities to provide feedback.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.