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Three components are necessary for a successful mobile experience.
“Fast foodies” of all types are consuming more and more media on their smartphones and tablets. But the portion of digital advertising budgets dedicated to mobile remains small. Our data shows that QSR advertisers dedicate only 16 percent to mobile, suggesting that this opportunity hasn’t been fully tapped.
When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?
Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.
Mobile expert discusses why mobile is the key to digital ordering success.
Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
Social media myths dispelled by Facebook, Twitter and Instragram experts.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.
Wienerschnitzel's app allows guests to pay using a mobile device and redeem points for free food.
Social media users can win a free Krystal Lemon Cream Pie Milkshake.
There's no word on the engagement, but McDonald's has apologized.
The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.
Want a Whopper delivered directly to your door? Burger King in India can do that thanks to a new home delivery service.
Fans of baseball and Dunkin' Donuts now both have a chance to win thanks to a new social network collaboration.
Jamba Juice has improved convenience for consumers who can't wait for their next juice or smoothie.
The 'guide will provide a roadmap' for restaurant owners and operators interested in implementing mobile payments into their business, NRA official says.
As summer winds down and students head back to school, the NRA is highlighting the restaurant industry’s role in providing job opportunities to millions of young people.
PaidEasy gives its users the ability to open, view, split, tip and pay their bills in real time.
Self-service ordering and payment functions are now available for Buzztime tabletop tablets.
Survey reports that restaurants are relying on technology as a way to create revenue and improve efficiency.
The Internet coupon service will expand into the takeout and delivery markets
A partnership between Heartland Payment Systems and Taco Bell produced significant results.
Taking the step from a Brazilian QSR to an American fast casual Italian restaurant would have been very difficult, Spoleto reported in a recent press release, without the help of two business-consulting services, TCreative and Culimetrics.
Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.