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Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.
By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.
The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.
US Foods is rolling out several new product lines for fall, plus a new game app for diners.
Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.
Revention Inc. announced the release of HungerRush Version 3.2 online ordering solution, which includes the Mobile Ready ordering platform.
Arby's has partnered with NBC Sports to launch a #TopTailgate contest asking fans to submit their best tailgating photos and videos via Twitter. Participants can win weekly prizes as part of the promotion, which runs every Wednesday through Oct.
Delphi Display Systems Inc. plans to introduce its new Insight Mobile Command Center smart app aimed at providing restaurant operators with real-time monitoring and control of drive-thru operational metrics.
Ordyx has launched a new mobile ordering service as an extension to the Ordyx POS' online ordering platform. The launch was announced this week at the Florida Restaurant & Lodging Show. According to a news release, the mobile ordering feature...
Fan Favorites will present "Winning Moments" in celebration of Subway's 50th anniversary on Aug. 28, 2015.
Delphi Display Systems Inc. will unveil two new technologies specifically geared toward the QSR industry at FSTEC later this month in New Orleans.
Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery announced the launch of a new app, Slab Happy. The app is free and offers customers rewards such as a $5 off coupon just for signing up, and free ice cream on their birthdays and Slab Happy anniversary. According to a news release, points are earned for every dollar spent.
Popeyes Louisiana Kitchen today announced that Hector Munoz, VP of Marketing, has been promoted to VP and CMO – U.S.
Dunkin’ Donuts has partnered with Blue Diamond Growers to add almond milk to its menu as a non-dairy alternative to milk and cream for guests to add to their coffee.
Taco Bell has introduced new sauce packets for all four of the brand’s sauces. The packets feature 12 personal wisdoms (48 total) aimed at providing a surprise-and-delight twist and some conversational food humor, according to a news release.
Clorder Inc., a developer of cloud-based food ordering solutions, has launched a new website that helps raise funds for charities from placing restaurant orders online.
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