Why restaurants should up their mobile games

.

Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.

FEATURES


Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

How the Firehouse Subs mobile app meets consumer needs

Don Fox, CEO of Firehouse Subs, talks about the two key ways his brand's mobile app meets customer needs.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

See More »

NEWS


Homebase, Square partner to help restaurants solve scheduling challenges

Homebase, which provides free software for managing their hourly employees, has partnered with Square to help restaurant owners better mange their businesses.

First Data launches 'all-in-one' payment solution for restaurants

First Data Clover Mini is designed to provide business owners an "all-in-one" solution to streamline operations, expand business and customer intelligence, improve the customer experience and facilitate payments in a secure environment.

White Castle celebrates Father's Day with sliders and free card

The discount will be available on Father's Day online and through the White Castle app using the code word "DAD" only.

Webinar registration open: 'How to Deliver a Stellar Site Search Experience'

The free webinar will teach business owners how to craft a user-friendly site search experience.

Paytronix upgrades mobile-app features for restaurants

The company said the new enhancements make it easier than ever before for restaurants and retailers to customize their apps while simultaneously making them easier and more compelling for customers to use.

Study: Restaurant customers ready for mobile payments

Customers are more comfortable with mobile payments, a fact restaurants should embrace, according to study published today by Harbortouch, a supplier of point- of-sale systems.

3 for 1: Olo, LevelUp launch ordering, loyalty, payment solution

Olo and LevelUp have launched the restaurant industry's first fully turnkey mobile commerce solution with built-in ordering, loyalty and payment in one user experience.

Tillster teams up with PayPal for mobile payments

Tillster Inc., provider of digital ordering and engagement products and services for the restaurant industry, has announced an agreement with PayPal.

GrubHub launches app for Apple Watch

GrubHub, an online and mobile food ordering and delivery service, today launched its Seamless App for Apple Watch. The company will also release a GrubHub app for Apple Watch in the near future.

Mobile payments app for restaurant goers seeks to cut wait time and feed the hungry

Full Society launches IndieGoGo campaign to finalize app development designed to allow users to donate when paying for a restaurant bill.

Customers spend more across restaurant categories with mobile apps

Fast casual, according to the research, is the most likely restaurant category to report mobile ordering, at 1 percent of the segment's total traffic.

MasterCard's mobile ordering app powers new Harlem restaurant

The app, embedded with MasterPass, enables consumers to pay their bill when they're ready to leave an establishment.

Top 10 social media performers includes mix of QSR, pizza, fast casual

Toronto, Ontario, Canada-based technology and data company Engagement Labs released its top 10 quick service restaurants based on social media performance on Facebook and Twitter.

ChowNow provides Google Wallet to customers 'at no additional cost'

ChowNow updated restaurant clients' ordering apps to include Google Wallet as of today at no additional cost.

Cousins Subs: social media contest 'demonstrates our commitment to our state university as a Wisconsin-based brand'

Cousins Subs held its Three Point Shootout social media contest from Jan. 26 to Feb. 22 with UW Athletics as part of a one-year partnership.

See More »

Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.