The hidden benefit of SMS text marketing messages

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Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

FEATURES


Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

How the Firehouse Subs mobile app meets consumer needs

Don Fox, CEO of Firehouse Subs, talks about the two key ways his brand's mobile app meets customer needs.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Why digital ordering is a 'must have' for QSRs

It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Ordering up efficiency: Optimizing work flow using mobile technology

Restaurants are beginning to integrate various technologies that are allowing them to achieve greater efficiencies.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

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NEWS


Paytronix upgrades mobile-app features for restaurants

The company said the new enhancements make it easier than ever before for restaurants and retailers to customize their apps while simultaneously making them easier and more compelling for customers to use.

Study: Restaurant customers ready for mobile payments

Customers are more comfortable with mobile payments, a fact restaurants should embrace, according to study published today by Harbortouch, a supplier of point- of-sale systems.

3 for 1: Olo, LevelUp launch ordering, loyalty, payment solution

Olo and LevelUp have launched the restaurant industry's first fully turnkey mobile commerce solution with built-in ordering, loyalty and payment in one user experience.

Tillster teams up with PayPal for mobile payments

Tillster Inc., provider of digital ordering and engagement products and services for the restaurant industry, has announced an agreement with PayPal.

GrubHub launches app for Apple Watch

GrubHub, an online and mobile food ordering and delivery service, today launched its Seamless App for Apple Watch. The company will also release a GrubHub app for Apple Watch in the near future.

Mobile payments app for restaurant goers seeks to cut wait time and feed the hungry

Full Society launches IndieGoGo campaign to finalize app development designed to allow users to donate when paying for a restaurant bill.

Customers spend more across restaurant categories with mobile apps

Fast casual, according to the research, is the most likely restaurant category to report mobile ordering, at 1 percent of the segment's total traffic.

MasterCard's mobile ordering app powers new Harlem restaurant

The app, embedded with MasterPass, enables consumers to pay their bill when they're ready to leave an establishment.

Top 10 social media performers includes mix of QSR, pizza, fast casual

Toronto, Ontario, Canada-based technology and data company Engagement Labs released its top 10 quick service restaurants based on social media performance on Facebook and Twitter.

ChowNow provides Google Wallet to customers 'at no additional cost'

ChowNow updated restaurant clients' ordering apps to include Google Wallet as of today at no additional cost.

Cousins Subs: social media contest 'demonstrates our commitment to our state university as a Wisconsin-based brand'

Cousins Subs held its Three Point Shootout social media contest from Jan. 26 to Feb. 22 with UW Athletics as part of a one-year partnership.

Ingenico preps merchants for EMV migration with new products

The point-of-sale provider announced two new additions to its line of products to help retailers and restaurants ease into chip card acceptance.

Popeyes launches chicken tenderloins, 'Game of Chicken' app

Popeyes Louisiana Kitchen has introduced its latest product, new Red Stick Chicken, all-white meat tenderloins marinated in cayenne and TABASCO flavor.

TableSafe brings EMV-ready mPOS to restaurants

Company teamed with Creditcall, which is an EMV payment gateway provider.

Burger King pilots delivery service in UK

The QSR chain is piloting its new online order and delivery service through its Burger King Delivers website.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.