Executive round table: Quick-service industry leaders make their 2015 predictions

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Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

FEATURES


QSRs shift models to 'go where the consumers are'

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

McDonald's plans to shrink menu, ingredient lists

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific demographics.

Krispy Kreme sales, traffic jump as company begins loyalty program test

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in late 2015.

Competition for talent among hot trends for employers in 2015

The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.

Online cultural inclusiveness: Something for restaurant brands to think about

Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.

Quiznos turns to millennials in turnaround bid

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free options.

How to get millennials to buy into your restaurant brand

Every step of what patrons experience from how they are greeted to what's on the menu; from how they place orders to how their tables are cleared must be evaluated.

Social media expert: Restaurants need to get better at brand storytelling

The challenge is no longer having the biggest presence or most followers; now quality matters before activity.

Log onto the tech revolution or get left behind

Restaurants are opting for fully integrated digital menus, which speed up service, educate customers easily and tap into inventory and POS systems.

McDonald's turnaround plan: 'Get closer to the customer'

McDonald's CFO said the company is behind some competitors in the digital space and is therefore investing at an 'accelerated rate' to get enhancements to the market.

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NEWS


Restaurant startup game app launches

Players can build their own fine dining, family restaurants and fast food places in Restaurant Bigwig 2.0 for the iPad.

IFA launches labor resource site for franchisees

The International Franchise Association has unveiled a new resource website for franchisees. The Franchise Labor & Workforce Hub includes information for franchise business owners looking to learn more about current labor and workforce challenges facing employers as well as best...

bogopogo launches restaurant mobile coupon plan

bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their best restaurant deal. "This changes everything. Now every restaurant in America can communicate their...

Tim Hortons' knits an entire restaurant for holiday campaign

Tim Hortons' #WarmWishes campaign, launched in mid-November, has generated nearly 10,000 winter hat donations for children in need, as well as 2,000 blankets, which will be donated to a Toronto shelter. Also as part of the campaign, Tim Hortons "knitted"...

Taco Bell launches first advanced promotion for mobile app users

Taco Bell is now offering a year-end gift card promotion and $1 Crunchwrap Sliders with Fritos available exclusively through the Taco Bell mobile app starting today. The offers will be available to all customers nationwide beginning Dec. 22. For the...

OrderUp adds AOL veteran to executive team

Baltimore-based OrderUp has hired former AOL SVP of Corporate Development Michael Smith as its new VP of Corporate and Business Development. The move will support OrderUp's growth. According to a news release, OrderUp's order and delivery volume has recently increased...

McDonald's adds iBeacon technology in Georgia restaurants

McDonald’s franchises in Columbus, Georgia, are integrating beacon technology, powered by Bluetooth low-energy beacon solution provider Piper. The objective, according to a company news release, is to give customers a new and better dining experience. With Piper's platform, supported by...

Wendy's names new CMO, digital VP

The Wendy's Company has announced several changes to its senior leadership team, including a new CMO and a VP to head up digital initiatives. According to a news release, the changes were made to drive growth. They include: Todd Penegor, SVP and CFO, has been promoted to EVP, CFO and International.

Snagajob launches video job application feature

Snagajob has released its free app for iOS and Android, designed to make the job posting/hiring process easier by using a smartphone’s or tablet’s video, photo and GPS technology. Employers can currently post jobs for free via the app’s free...

Healthy Dining adds tech execs to support growth

California-based Healthy Dining has added two information technology professionals to help the company's growth. Steve Palmer and Alex Kang will further the development of Healthy Dining’s new software and digital platforms. Additionally, the team will develop new software applications designed...

Krispy Kreme launches holiday campaign via Google Hangout

Krispy Kreme has launched Joy Goes Around Holiday Hangouts, a global in-store experience using Google Hangout videoconferencing. According to a news release, the experience allows in-store customers to shop, send and receive holiday messages from other customers at participating shops...

ChowNow adds Apple Pay platform

Company claims to be the first online ordering system to offer the new payment technology.

NCR Silver POS integrates LevelUp's payment platform

The NCR Silver POS system for small businesses has been integrated with LevelUp's mobile payment and payment platform. According to an announcement from the companies, the integration was made to provide small businesses – primarily fast casual restaurants – with...

Researchers use text-mining software to predict success, failure of DC restaurants

The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in combination with numerical ratings).

White Castle's Slider-scented candle back for Autism Speaks fundraiser

White Castle's Original Slider-scented candle is back just in time for those looking for last-minute stocking stuffers. The candles is available online at HouseofCrave.com, with 100 percent of the net proceeds benefiting Autism Speaks. Created by Laura Slatkin, founder of...

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