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Forty percent of consumers consider menu variety to be extremely or very important to them when choosing a QSR, almost regardless of their age, gender, income or other factors.
Instead of chasing the latest fads, your mobile strategy must add real value to the consumer and enhance their experience at your stores to be successful.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.
Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.
Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.
McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific demographics.
Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in late 2015.
The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.
Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.
Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free options.
The smart tabletPOS combines an Ingenico iCT terminal, Beamm’s smart iPad POS application and management tools, a tablet stand, and cash drawer to provide a complete EMV-certified, in-store POS solution that is Apple Pay and Google Wallet ready
The new app also features a store locator for restaurants in the United States, a menu tab and opportunities to provide feedback.
The app works with ShopKeep Register, the company’s point of sale application, and offers users the ability to monitor business operations via their mobile devices.
The deal marks restaurant search app Zomato's entrance into North America. Zomato is now active in 22 countries.
The chain signed a deal with Aircharge to install 600 charging spots.
The Balanced Options initiative features revamped websites, a new Canadian advertising campaign, and an ambassador program with professional athletes.
Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has appointed Donna Mitchell as its SVP of Strategic Accounts. According to a news release, Mitchell will help lead revenue creation for Mobivity with a focus...
Dunkin' Donuts has launched two new menu items to kick off the New Year: the chocolate croissant and the tomato mozzarella supreme bagel. According to a news release, the new chocolate croissant features flaky croissant dough with chocolaty filling and...
Hardee's today introduced its new Bacon Velveeta Patty Meltdown, with Applewood-smoked bacon, grilled onions and melted Velveeta cheese on a Black Angus beef Thickburger patty between two slices of grilled sourdough bread. The brand has selected WWE Champion Brock Lesnar...
Popeyes Louisiana Kitchen is keeping things warm this winter with its newest LTO – Ghost Pepper Wings. According to a news release, the wings are marinated for 12 hours in a blend of peppers, then battered and breaded in Southern-style...
Taco Bell's mobile app, officially introduced in late October, has reached 1.4 million downloads in iOS and Android stores. To celebrate, the company is offering free Doritos Locos Tacos with any purchase made through its mobile ordering and payment app...
Uncle Maddio's Pizza Joint will launch a new IT strategy in Q1 aimed at improving customer engagement and franchisee satisfaction.
Players can build their own fine dining, family restaurants and fast food places in Restaurant Bigwig 2.0 for the iPad.
The International Franchise Association has unveiled a new resource website for franchisees. The Franchise Labor & Workforce Hub includes information for franchise business owners looking to learn more about current labor and workforce challenges facing employers as well as best...
bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their best restaurant deal. "This changes everything. Now every restaurant in America can communicate their...
Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.
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