Millennials buying in to restaurant brands that embrace philanthropy

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Restaurant marketers can capitalize on this trend by thanking guests for their contribution with special offers.

FEATURES


Why Apple Pay is important for restaurant operators big and small

Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.

McDonald's, Subway named as initial Apple Pay partners

The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

Wait time zero: The need for speed

Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.

Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Will Burger King’s competition take advantage of merger backlash?

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

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NEWS


Subway goes with Softcard for mobile payments platform

Softcard users who tap and pay at a Subway restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card throughout the end of the year.

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

US Foods rolls out fall products

US Foods is rolling out several new product lines for fall, plus a new game app for diners.

Mood Media integrating location-based marketing capabilities

Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.

Revention releases new online ordering platform

Revention Inc. announced the release of HungerRush Version 3.2 online ordering solution, which includes the Mobile Ready ordering platform.

Arby’s taps into tailgating culture for partnership with NBC Sports

Arby's has partnered with NBC Sports to launch a #TopTailgate contest asking fans to submit their best tailgating photos and videos via Twitter. Participants can win weekly prizes as part of the promotion, which runs every Wednesday through Oct.

Delphi plans launch of mobile command center app

Delphi Display Systems Inc. plans to introduce its new Insight Mobile Command Center smart app aimed at providing restaurant operators with real-time monitoring and control of drive-thru operational metrics.

Ordyx POS system launches mobile ordering platform

Ordyx has launched a new mobile ordering service as an extension to the Ordyx POS' online ordering platform. The launch was announced this week at the Florida Restaurant & Lodging Show. According to a news release, the mobile ordering feature...

Subway spotlights fans for 50th anniversary promotion

Fan Favorites will present "Winning Moments" in celebration of Subway's 50th anniversary on Aug. 28, 2015.

Delphi to launch drive-thru speed of service optimization solution

Delphi Display Systems Inc. will unveil two new technologies specifically geared toward the QSR industry at FSTEC later this month in New Orleans.

Marble Slab, MaggieMoo's launch customer rewards app

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery announced the launch of a new app, Slab Happy. The app is free and offers customers rewards such as a $5 off coupon just for signing up, and free ice cream on their birthdays and Slab Happy anniversary. According to a news release, points are earned for every dollar spent.

Popeyes’ promotes Munoz to CMO position

Popeyes Louisiana Kitchen today announced that Hector Munoz, VP of Marketing, has been promoted to VP and CMO – U.S.

Almond milk now available at select Dunkin' Donuts

Dunkin’ Donuts has partnered with Blue Diamond Growers to add almond milk to its menu as a non-dairy alternative to milk and cream for guests to add to their coffee.

Taco Bell’s new sauce packets get sassy

Taco Bell has introduced new sauce packets for all four of the brand’s sauces. The packets feature 12 personal wisdoms (48 total) aimed at providing a surprise-and-delight twist and some conversational food humor, according to a news release.

Clorder launches online ordering site to help restaurants raise charitable donations

Clorder Inc., a developer of cloud-based food ordering solutions, has launched a new website that helps raise funds for charities from placing restaurant orders online.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.