McDonalds builds 'music experiences' into ordering app

McDonalds is building online "music experiences" into its online food-ordering app.

FEATURES


Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Will Burger King’s competition take advantage of merger backlash?

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

Wendy's aims to be a 'stronger global player'

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

The importance of online ordering when it comes to catering

Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.

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NEWS


Kentucky company launches self-service reservations widget

Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.

Roy Rogers partners with Punchh for mobile loyalty app, CRM platform

Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.

Sonic announcing 'Mystery Disappearing Slush' this week only on social media

This week, Sonic Drive-In is using social media channels only to announce a secret "Mystery Disappearing Slush" flavor that will only be available this Thursday, August 21, to guests who know how to ask, the drive-in chain announced.

Wendy's releases final #PretzelLoveSongs Music Video

Wendy's made the return of the Pretzel Bacon Cheeseburger permanent today, announcing its addition to the menu as "Combo No. 11" in a dance-pop anthem inspired by fans' social media posts. Wendy's asked fans to share their love of its...

Webinar on beacons, geofencing now available

The free webinar Using Beacon Technology and Geofencing In Your Restaurant sponsored by Splick.it and hosted by FastCasual.com earlier this week is now available for playback.

Cousins Subs introduces e-gift cards

Cousins Subs announced today the availability of e-gift cards and web cards. These virtual gift cards can be sent via email and are redeemable for in-store and online orders at any Cousins Subs location.

CONNECT Summit will offer insights on how restaurant brands approach digital space

Speakers include executives from Rosati's, Pizza Hut, Jersey Mike's, Wingstop, Firehouse Subs and more.

Tim Hortons receives 76K donut ideas from fans

After receiving more than 76,500 submissions for its Duelling Donuts contest, Tim Hortons has selected eight finalists. The grand prize winner will earn $10,000 and will have their donut featured on the Tim Hortons menu. Finalists and their creations include:...

Syrus introduces restaurant management mobile app

Syrus Restaurant Information Services has introduced a restaurant management mobile app, available on the iOS platform. The app provides restaurant operators with historical and real-time information on store performance, such as sales, labor, voids and LTOs. "Mobility is at the...

Del Taco deploys PeopleMatter's employee onboarding platform

Del Taco as announced a partnership with PeopleMatter to provide the chain with its cloud-based Applicant Tracking and Onboarding HIRE system as well as a Learning Management System, LEARN. The new HIRE system will be available soon for its more...

Auntie Anne’s rolls out mobile loyalty program

Auntie Anne's has partnered with MICROS Systems and mobile app development company Qubop Inc. to introduce the "My Pretzel Perks" mobile loyalty app. According to a news release, Auntie Anne's new app is currently available in 80 percent of its more than 1,000 U.S.

Former FBI executive assistant director to keynote ATM & Mobile Innovation Summit

A former FBI executive assistant director is on tap to demonstrate vulnerabilities in banking and payments at the upcoming event in Washington, D.C.

Yum! Brands adds new interactive component to hunger fundraiser

Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner Christina Aguilera. Aguilera has been the spokesperson for Yum! Brands' hunger initiative since 2009. The...

White Castle jumps into Amazing Spider-Man 2 promo web

White Castle is now offering a special online only promotion to save $5 when ordering a Crave Case of 30 Sliders at whitecastle.com. Cravers can also save $5 off of The Amazing Spider-Man 2 Blu-ray or DVD with a coupon...

Dairy Queen sets annual Children's Miracle fundraiser

The Dairy Queen system is celebrating 30 years of partnering with Children's Miracle Network Hospitals, during which time restaurants have raised more than $100 million for local hospitals. This year will mark the ninth annual Miracle Treat Day on Aug.

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