Teaching in-store and digital ordering to play nice

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One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?

FEATURES


Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

McDonald’s points finger at marketing for sales shortfall

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

LevelUp's new StartUp program aimed at limited-service restaurants

Consumers don't become comfortable making mobile payments until their third transaction.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Focus on order accuracy the top priority for Fiesta Restaurant Group

Pollo Tropical removed some items from the menu to be more efficient and user friendly.

LevelUp: Consumers increase spending with iBeacon technology

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

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NEWS


Arby’s shifts focus to proteins with new marketing campaign

Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.

Villa Enterprises adds hibiscus, mango, pomegranate tea flavors

Villa Enterprises has added new flavored iced teas including hibiscus, mango and pomegranate at its restaurant concepts, Green Leaf’s and Bananas Smoothies & Frozen Yogurt, participating locations for a limited time. Also, Green Leaf’s & Bananas has kicked off a...

Former Jimmy John's CEO launching location aware mobile ordering platform

Gregg Majewski, former CEO of Jimmy John's, announced today that he is launching Qmyfood, a mobile ordering platform which features location aware technology. According to a company press release, Qmyfood grew out of Majewski's frustration as a restaurant operator with...

More consumers opting for takeout meals over hotel room service

Recent data from PFK Hospitality Research shows that hotel room service revenues fell 9.5 percent from 2007 to 2012, with some hotels discontinuing operations altogether. At the same time, takeout orders to hotels are growing exponentially, according to GrubHub Inc....

Auntie Anne’s launches third annual childhood cancer fundraiser

Auntie Anne’s has launched its third annual fundraiser to fight childhood cancer, and has again teamed up with the Alex’s Lemonade Stand Foundation. The brand’s goal is to fund 10,000 hours of research, according to a news release. From now through Sept.

Pollo Tropical offers Parent's Day deal

To celebrate National Parent’s Day, Pollo Tropical is offering $2 off any Create Your Family Meal on July 27.

HipLogiq announces integration partnership with MailChimp

HipLogiq announced today a new partnership that will allow customers to integrate customer contact data gathered using its SocialCentiv tool directly into MailChimp. SocialCentiv users can listen on social media for customers seeking their product or service, reply and extend...

Quiznos spotlights catering program with gamification platform

Dailybreak Media, an engagement platform, announced that Quiznos selected the company's Challenge platform to engage potential catering customers. Quiznos is expanding its full, on-site catering services and was seeking a way to connect with a targeted audience. The "Feed Us,...

Dinova enhances mobile app to help business travelers find preferred restaurants

Dinova LLC recently announced the launch of a mobile application for Android and iPhone smartphones that will help business travelers locate Dinova network restaurants. Dinova's nationwide network includes more than 10,000 independent and chain restaurants. Dinova's corporate clients, which include...

Granbury Solutions to hold online and mobile ordering webinar

Granbury Solutions will host a live webinar titled, "5 Easy Steps to Profit-Maximized Online and Mobile Ordering," on July 23, from 10 a.m. and 3 p.m.

NetWaiter adds birthday messaging feature for online orders

NetWaiter, an online ordering service for restaurants, announced it has added a "Happy Birthday" messaging feature, offering restaurants the ability to send customers a tailored promotion for their celebrations.

Carl’s Jr., Hardee’s spotlight healthier menus via new websites

Sister chains Carl’s Jr. and Hardee’s are known for products such as the Western X-Tra Bacon Cheeseburger, the Big Chicken Fillet Sandwich and Philly Cheesesteak Thickburgers.   But the brands have shifted the spotlight to focus on its lighter options through its “Other Side” menus.

Wendy’s goes after Millennials with ‘90s nostalgia, Spotify partnership

Wendy’s #PretzelLoveSongs campaign officially released a new video from R&B group Boyz II Men this week, promoting the return of the brand’s pretzel bacon cheeseburger and pretzel pub chicken sandwich. Boyz II Men’s “Yes, Yes, Yes!” video and song interpret...

Manny’s Mediterranean Café launches text ordering option

Manny's Mediterranean Cafe in North Charleston, S.C. has  launched a text ordering option.

SK Planet Slydes into the US with new mobile shopping app

SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release. Slyde, which consumers can download...

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.