CONNECT: How to get your app into the hands of millennials

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Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

FEATURES


CONNECT: Does your mobile experience offer 3 crucial things?

Three components are necessary for a successful mobile experience.

The state of QSRs and digital video: You want mobile with that?

“Fast foodies” of all types are consuming more and more media on their smartphones and tablets. But the portion of digital advertising budgets dedicated to mobile remains small. Our data shows that QSR advertisers dedicate only 16 percent to mobile, suggesting that this opportunity hasn’t been fully tapped.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

Why restaurants should up their mobile games

Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.

Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

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NEWS


Wienerschnitzel has new mobile rewards program

Wienerschnitzel's app allows guests to pay using a mobile device and redeem points for free food.

Krystal to celebrate National Lemon Juice Day

Social media users can win a free Krystal Lemon Cream Pie Milkshake.

McDonald's apologizes for using viral photos of man getting engaged to burrito

There's no word on the engagement, but McDonald's has apologized.

NetWaiter releases new consumer site

The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.

Burger King kicks off home delivery in India

Want a Whopper delivered directly to your door? Burger King in India can do that thanks to a new home delivery service.

Dunkin' Donuts, Major League Baseball team up in social promotion

Fans of baseball and Dunkin' Donuts now both have a chance to win thanks to a new social network collaboration.

Jamba Juice launches mobile 'order ahead' app

Jamba Juice has improved convenience for consumers who can't wait for their next juice or smoothie.

NRA releases mobile payments guide for restaurateurs

The 'guide will provide a roadmap' for restaurant owners and operators interested in implementing mobile payments into their business, NRA official says.

NRA: Restaurants serving opportunity for America’s youth

As summer winds down and students head back to school, the NRA is highlighting the restaurant industry’s role in providing job opportunities to millions of young people.

Mobile payments startup PaidEasy raises $2 million

PaidEasy gives its users the ability to open, view, split, tip and pay their bills in real time.

Buzztime tablets feature ordering, payment features

Self-service ordering and payment functions are now available for Buzztime tabletop tablets.

Survey: Restaurateurs believe technology generates increased revenue

Survey reports that restaurants are relying on technology as a way to create revenue and improve efficiency.

Groupon launches ‘Groupon To Go’

The Internet coupon service will expand into the takeout and delivery markets

Taco Bell's mobile app hits 3M downloads

A partnership between Heartland Payment Systems and Taco Bell produced significant results.

Culimetrics, TCreative team up to launch Spoleto in US

Taking the step from a Brazilian QSR to an American fast casual Italian restaurant would have been very difficult, Spoleto reported in a recent press release, without the help of two business-consulting services, TCreative and Culimetrics.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.