5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation


Service Millennials and Hospitality: The Redefinition of Service

The millennial generation is larger than baby boomers or Gen X. 77% visit a restaurant once a week, and they are expected to spend an average of $3,900 on travel this year alone. Millennials represent a significant opportunity to F&B operators globally.

Type: White Paper

Sponsor: Oracle


Mobile Marketing for Restaurants 101

This report explains why, in our mobile-first age, restaurants need to deploy mobile marketing technology and provides guidance on developing coherent mobile marketing strategies.

Type: Guide

Sponsor: Olo


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FEATURES


Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.

3 tips for restaurant owners to master user-generated content

We live in a social media world and nowhere is that more clear than in the restaurant industry. Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.

How Smashburger, Billy Sims BBQ, East Coast Wings get franchisees to be social

Marketers have been touting the benefits of digital marketing for years, but motivating franchisees to carve out time to learn the ropes can be difficult.

At the Summit: Are you embracing the Internet of Things in your franchise?

Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?

Benefits of a technology billfold: Why the mobile wallet is here to stay

There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.

Wingstop, Pizza Hut, Cici's Pizza execs debate importance of mobile apps

The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?

Slapfish CEO urges Summit attendees to 'make your most annoying customer your best friend'

Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.

The latest and greatest in mobile marketing

When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?

The latest in menu labeling

Just when it looks like menu labeling is settled and ready to go into effect, there is a new bill, movement, sneeze or other change from one end of this challenge to the next.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.

Google goes "hands free" with mobile payments

The company is testing what it calls a 'Hands Free' app that enables users to make and confirm purchases without a payment card or mobile wallet.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

NEWS