Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

Orange Leaf partnered with InMoment to launch a store-wide Voice of Customer feedback program and social advocacy initiative.

Type: Case Study

Sponsor: InMoment


The Connected QSR

Successful restaurant operators typically are skilled at serving great food, not managing IT infrastructure. A 4G LTE network can make the task of managing a restaurant's digital devices a breeze.

Type: White Paper

Sponsor: Cradlepoint


It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

Type: White Paper

Sponsor: Interactive Customer Experience Summit (ICX Summit)


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FEATURES


Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

5 top tech trends for 2016

There are a number of key trends for tech savvy QSRs to think about and plan for if they want to attract new customers and increase customer retention this year.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Saying no to digital: Why haven't all restaurateurs embraced new POS systems?

A new study looks at why many restaurants haven't implemented a digital POS system.

Year in review: 6 unforgettable headlines of 2015

Here's a look back at some of 2015's trending topics and stories.

Fast-food breakfast is 'top food story' of the year

Three of this year's top-10 stories revolved around the fast food industry: Domino's new emoji ordering option ranked as No. 7 and the availability of alcohol at fast food locations, such as some Starbucks and Taco Bell locations, came in at No. 9.

Innovations that will transform the future of email marketing

Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong.

Will mobile cause tablet ordering to go the way of the dinosaur?

With the recent introduction of a re-ordering capability on mobile payment platforms, tableside tablets may soon become the Tyrannosaurus Rex of the hospitality industry.

Why mobile payments matter to EMV compliance

Many merchants have been hesitant about mobile payments, but with the EMV compliance mandate at our doorstep in the U.S., the time for business owners to put out the "open" sign for mobile payments is now.

Location-based marketing: Why QSRs should get on-board

Thanks to built-in GPS capabilities, smartphones have the ability to determine a user's location, and restaurants are learning to use that to reach their customers through notifications, which ultimately increases their bottom lines.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

FCES2015: Going mobile no longer ‘if’ or ‘when’ but ‘now’

Mobile is the most effective way to serve the millennial segment.

FCES2015: Going mobile no longer ‘if’ or ‘when’ but ‘now’ for the restaurant industry

Mobile is the most effective way to serve the millennial segment.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

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