Taco Bell spotlights Big Box for PlayStation promo

Taco Bell today announced a cobranded, six-week promotion with Sony Computer Entertainment America that offers fans a chance to win a limited edition PlayStation4 Destiny Bundle every 15 minutes. Beginning Oct.

FEATURES


Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

McDonald's adding calorie information, testing fruit and veggie options

The company also plans to test additional produce side options and grilled chicken choices for Happy Meals. 

Will leading QSRs start selling organic baby food?

Keys to success include a focus on organic ingredients and innovative packaging.

Restaurant chains get into the Olympic spirit

Brands using Facebook to offer promotions, engage fans.

Burger King launches biggest marketing, menu initiatives ever

New website, menu boards, uniforms and packaging have also been introduced.

Burger King's new Crown Program enhances family mealtime

BKC establishes fund to support various charities.

Cause marketing is good for business

Does your fundraising campaign resonate with your guests?

It is easy, being green: Tips to make a restaurant eco-friendlier

Customers not only prefer restaurants that embrace eco-friendly elements, they're also starting to expect such efforts.

Duncan Hines Amazing Glazes -- old technology in new packaging

What makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology? First of all, the new vanilla and chocolate glaze products are amazingly simple to...

Ralph Lauren's daughter grasps candy innovation

By merging fashion, art and pop candy culture, Dylan Lauren has brought a new creative energy to the candy segment of the food industry.

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NEWS


Subway partners up with Taylor Swift for marketing, mobile campaign

Subway and Diet Coke today announced a partnership to launch a promotional campaign featuring Grammy Award winner Taylor Swift. As part of the #MeetTaylor campaign, Subway guests will be given opportunities to meet Swift on her 2015 tour in support of her new album (called 1989), which will be released on Oct.

Taco Bell’s new sauce packets get sassy

Taco Bell has introduced new sauce packets for all four of the brand’s sauces. The packets feature 12 personal wisdoms (48 total) aimed at providing a surprise-and-delight twist and some conversational food humor, according to a news release.

Captain D's signs kids' meal deal with The Amazing Spider-Man 2

Captain D's has signed an exclusive, in-store promotion featuring The Amazing Spider-Man 2, which will coincide with the movie's video release. From Aug. 18 through Nov.

Foodservice packaging providers expect volume growth for limited-service concepts

According to an annual survey conducted by the Foodservice Packaging Institute, foodservice packaging converters, raw material and machinery suppliers, foodservice distributors and operators expect sales growth this year. As part of the survey, more than 80 FPI members, including members...

District of Columbia bans polystyrene food, beverage containers

The Washington Post reports that Washington, D.C. lawmakers voted Tuesday to ban the use of plastic-foam food and drink containers by 2016.

Del Taco brings back classic menu items to mark 50th anniversary

Del Taco turns 50 this year and to celebrate, it is offering a variety of classic “throwback” menu items beginning June 19. The "Throwback Classics Menu" includes: Bun Taco featuring seasoned beef, grated cheddar cheese, lettuce and a tomato slice...

McDonald’s introduces augmented reality app for World Cup

Starting May 26, McDonald's will feature new French fry packaging globally, the first diversion from its signature red packaging. The change is happening to complement the brand's sponsorship with the upcoming FIFA World Cup in Brazil. The new fry boxes...

KFC leverages portability trend with new packaging

Portability has been a QSR trend for the past couple of years, as consumers find themselves increasingly on the go. KFC is leveraging that trend with its new packaging. The patented KFC Go Cup container was designed specifically to fit in a vehicle cup holder.

McDonald's transitioning away from polystyrene cups

McDonald's plans to fully transition to paper cups at its 14,000-plus U.S. restaurants, after a successful test of the more sustainable product.

Taco Bell offers chance to win PlayStation 4 before launch

Sony Computer Entertainment America LLC and Taco Bell today announced a co-branded, six-week "Play the Future First" promotion that will give away PlayStation4 computer entertainment systems in connection with Taco Bell $5 Buck Boxes and Big Boxes to winning participants. The promotion runs in the U.S.

Smithfield introduces cook-in-bag pulled pork product

Smithfield Foodservice has introduced a new Cook-in-Bag Smoked Pork Butt for restaurant operators who want to serve a pulled pork product without adding extra equipment. According to a news release, pulled pork menu items increased by 45 percent between 2008...

Burger King delivery program added to Salt Lake City

Burger King's BK Delivers' program continues is rapid expansion, as the service has been added to Salt Lake City this week. Since January 2012, BK Delivers has been added to 12 metro markets throughout the U.S., including Boston, New York,...

McDonald's brings back Monopoly game for the summer

McDonald's will launch he 21st edition of Monopoly on July 16. The in-restaurant promotion features two $1 million prizes this year, including a chance to win on the Big Mac sandwich. With game pieces being distributed on a variety of menu items, Monopoly players have more chances to win this year.

Subway supports Feeding America through Hunger Games promotion

Subway restaurants will be the exclusive restaurant partner for the Lionsgate film "The Hunger Games: Catching Fire," the second installment of "The Hunger Games" film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on Nov. 22.

Subway partners with Disney for two movie integrations

This month, Subway and The Walt Disney Company are celebrating one year of working together with the announcement of two additional movie integrations: Disney-Pixar's "Monsters University" and Disney/Jerry Bruckheimer Films' "The Lone Ranger." Throughout the summer, Subway will be referenced...

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