Long John Silver's adopts Best Aquaculture Practices certification

Long John Silver's announced that it will adopt BAP certification as part of its sustainable seafood procurement policy. The chain will work with the Global Aquaculture Alliance and its suppliers to ensure that its farmed seafood, when available, is sourced...

FEATURES


Seafood opportunities abound in the QSR space

There are a few reasons behind the seafood surge — sustainability, value and health and wellness trends.

QSRs go fishing for Lenten season

Chains launch a bevy of seafood LTOs, from McDonald's Fish McBites to White Castle's shrimp nibblers.

Seafood promotions kick off Lenten season

About 23 percent of McDonald's Filet-O-Fish sandwiches are purchased during Lent.

Righting the ship: With Captain D’s new leadership team in place, focus shifts

CEO Phil Greifeld discusses plans for new equipment, products, branding and design.

Feeding the faithful: QSRs kick off Lenten season

Quick-service restaurants are ramping up their seafood promotions in an effort to reel in faithful customers during the Lenten season, which begins today and runs through April 23. This is the busiest time of the year for seafood consumption in the U.S.

Trufoods' revamped brands ready for growth

The two-year-old franchising company has big plans for its four small QSR chains.

Brands on the bubble: Redefining QSR

Burgerville and El Pollo Loco are two brands that aim for a better QSR experience. Here's a look at how they do it.

Brands on the bubble: Redefining QSR

Burgerville and El Pollo Loco are two brands that aim for a better QSR experience. Here's a look at how they do it.

QSRs need to take lead on sustainable seafood messaging

The top brands have a history of green policies, but they have far to go in sharing them.

QSRs need to take lead on sustainable seafood messaging

The top brands have a history of green policies, but they have far to go in sharing them.

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NEWS


Roy Rogers Restaurants' Icelandic Cod returns for limited time

Roy Rogers has brought back its Premium Icelandic Cod Fish Fillet for a limited time. According to a news release, this flaky fish fillet is served on a warm Kaiser roll and topped with tartar sauce. It can also be...

Long John Silver's slammed for use of transfat

The Center for Science in the Public Interest (CSPI) today unveiled its "Worst Restaurant Meal in America" as Long John Silver's Big Catch. The CSPI released its news this morning via Twitter, calling the Big Catch "by far" the worst...

Long John Silver's introduces largest fish offering ever

Long John Silver's has introduced Big Catch; a wild-caught Haddock three times the size in weight of the brand's signature whitefish. The offering is the largest fish ever available at the chain, and is sold as part of a basket...

Captain D's posts another quarter of growth

Captain D's has posted another quarter of positive same-store sales increases, marking six quarters and 20 consecutive months of growth. The Nashville, Tenn.-based, 520-unit chain turned in 8.3 percent same-store sales growth in 2012. At the end the first quarter,...

Back Yard Burgers adds first fish sandwich

Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, at all 83 locations. The new fish sandwich — the first systemwide for Back Yard Burgers — is a...

McDonald's adds first Happy Meal entrée in a decade

McDonald's new Fish McBites will be available as a Happy Meal entrée starting this week and through March. According to the Associated Press, the 7-piece Fish McBites is the first new Happy Meal entrée at McDonald's in a decade. Fish...

Crawfish returns to the Popeyes' menu

Popeyes Louisiana Kitchen has brought back its popular limited-time offering of crawfish for its 4th annual Crawfish Festival. From today through Nov.

Long John Silver's introduces new tagline: 'That's What I Like'

Long John Silver's has introduced a new ad campaign and tagline, "That's What I Like." The campaign was created by Louisville, Ky.-based Creative Alliance with an objective of highlighting the appealing aspects of the brand and mirroring statements made by...

Customer service improvements lead to 8.5 percent sales gain at Captain D's

Captain D's rejuvenation efforts have continued through the second quarter of 2012. The 527-unit chain has reported an 8.5 percent same-store sales increase at company-owned stores, its second consecutive quarter generating an 8.5 percent increase. Additionally, franchised restaurants turned in...

Popeyes teams up with Zatarain's for butterfly shrimp promo

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has partnered with another traditional New Orleans brand for the launch of its new Zatarain's Butterfly Shrimp. Popeyes Zatarain's Butterfly Shrimp will be available through July 29 with eight shrimp, Cajun...

Captain D's records weekly sales record

During the first quarter of 2012, Captain D's recorded an 8.5 percent same-store sales increase in company restaurants, and a 7.7 percent same-store sales increase in franchised restaurants. The highlight of this performance was a new weekly sales record set...

Culver's introduces Catch of the Day Facebook promotion

Culver's restaurants have launched the new "Catch of the Day" instant win promotion on Facebook to celebrate the chain's North Atlantic Cod Filet. Culver's Facebook fans can win a free filet, a $1 off value basket offering or a $1...

Culver's marketing focus shifts to North Atlantic Cod

Culver's new TV spot, titled "Hand-Battered Perfection," focuses on its North Atlantic Cod offerings, including the sandwich or meal. The commercial is part of the chain's latest marketing campaign, "Welcome to Delicious," that was introduced in the spring of 2011....

Taco Cabana shifts focus to seafood for Lent

For the fifth year in a row, Taco Cabana is bringing one of its most popular limited-time offers back to the menu, re-introducing a line of Shrimp Tampico items just in time for the Lenten season. According to Walter "Smokey"...

Captain D's launches new brand campaign

Under the leadership of newly named Chief Marketing Officer Jonathan Muhtar, alongside new agency of record TM Advertising, Captain D's has launched a branding campaign with the tagline: "When you love seafood this much, it's gotta be D's." Muhtar and...

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