Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf’s corporate leadership wanted to provide franchisees with the tools to receive immediate notifications about unhappy customers, and follow up directly with them to resolve their concerns.

Type: Case Study

Sponsor: InMoment


2015 Customer Experience Trends Report

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance.

Type: White Paper

Sponsor: InMoment


Empathy Map: Using Empathy to Better Understand Your Customers

Take the customer stories you collect to the next level by creating an empathy map, which combines key stakeholders and decision makers in your company to discuss how your brand experience can better meet your guests' wants, needs and expectations.

Type: White Paper

Sponsor: InMoment


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FEATURES


Retailers find their sea legs with beacons for mobile engagement

Near the end of 2015, many mainstream publications rushed to declare Apple's iBeacon technology a dud — even though it's been around only since 2013. But some industry insiders believe it's too early to pass judgment.

Lent: Boom or bust?

So what's a restaurant owner to do when a significant portion of the eating public will be abstaining from meat on Ash Wednesday and Lenten Fridays? Prepare.

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

What is your restaurant's carbon footprint?

Countries and companies across the globe are making climate change high on their agenda.

Growing reception and use of restaurant self-serve POS

While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.

Video: Smashburger founder discusses why old brands are struggling

Fast casual is pervasive, persistent and is starting to cover all categories, said Smashburger Founder Tom Ryan.

Merchants shift priorities to better serve today's consumers

At the National Retail Federation Big Show, London-based multinational retailer Marks and Spencer described how it created a new loyalty program.

Win millennials with QSR kiosks

It is no secret that millennials prefer customization and digital experiences. Quick serve restaurant kiosks can deliver these two elements and can help you appeal to this much sought after demographic.

Will restaurants work to meet new dietary guidelines?

There's a new food sheriff in town in the form of the federal government's new dietary guidelines, but many restaurants aren't going to find it difficult to offer menu items that meet those guidelines.

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

9 must-know menu trends of 2016

From consumers eating in food halls to ordering on-demand delivery services and burnt food, 2016 will feature a few unusual food trends.

Now trending: Restaurants will continue to make 'cage-free egg' pledges in 2016

Restaurants serving cage-free eggs turned out to be one of this year’s top trends, and it will also be a popular move in the coming year.

Video: How Chick-Fil-A works with franchisees to ensure success

The brand succeeds by having each franchisee become integrated into the community and is always seeking ways to boost the customer experience via new technology.

Restaurants are making sure that Kids LiveWell

With child obesity a concern in this country, restaurant operators are continuing to look for ways to make sure there are healthful and nutritious items on the menu when families dine out.

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Research the latest restaurant industry trends and statistics. Understanding the trends driving the industry and how to leverage that knowledge for future growth will keep you ahead of your competition.

NEWS