The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets every time they pay. But the possibilities for brands to capitalize on the mobile wallet revolution extend far beyond payments.
Words possess the power to lift you up and break you down. Especially the words of your customers.
Is your company equipped to listen and act upon the messages your customers are sending about your brand?
Benchmark studies are valuable tools for understanding how your brand measures up against the competition, but there’s always more to the story than just the numbers. InMoment’s recent QSR study takes you inside and beyond the rankings to explore why long-standing satisfaction drivers are now shifting.