Expert on Millennials shares tips on how to reach them

 
Feb. 10, 2013
Jeff Fromm, executive VP at Barkley in Kansas City, and co-Author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever," spoke with FastCasual.com Editor Cherryh Butler in NYC at the NRF's Big Show. Fromm, who had just spoken on a panel about marketing to Millennials, discussed ways to connect them to a brand. Millennials are those born between 1980 and 2000.

Companies: ChowNow


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Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

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Sponsored by: CONNECT Mobile Innovation Summit

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Bruster's CEO talks about the brand's anniversary, growth and proprietary operating system

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Tech companies help operators go from 'reactive to proactive'

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'Stealth health' menu approaches are on trend

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