It wasn’t so long ago that chalkboards were the only type of menu boards found in restaurants. They were easy to maintain, easy to change and relatively inexpensive. They were also very bland and anonymous.
With the menu board being the immediate center of attention in most fast food restaurants, the board is just as important as the type of tile on the floor or pictures on the wall. Menu boards play a role as both an informational guide and a marketing tool.
Because a menu board is virtually guaranteed to be seen by all patrons in the restaurant, advertising space on the board is a precious commodity. Beverage companies often brand the menu boards of fast food restaurants, placing their name and logo prominently as part of a marketing agreement.
Download this special report to learn more about:
1. Day-parting 2. Movement toward digital menu boards 3. Going green with electrical packages 4. Tacking on more space 5. An alternative to tracks and slides Tips and best practices
“The menu board is the most important part of the restaurant.” – Doug Watson, regional vice president, Mainstreet Menu Systems