The growing number of individuals broadcasting their opinions and service experiences online should be viewed as both an opportunity and a threat by companies across all industries. Every organization should be asking themselves, “How can I best use social media sources (e.g. Twitter, Facebook, and LinkedIn), to (1) listen to our customers and (2) grow our business?”
In this white paper, “Social Media and Customer Experience Feedback,” Mindshare Technologies Inc. provides three practical recommendations that companies can use today to proactively tap into the social media movement:
Bringing structure to an unstructured world
Establishing a presence in social media
Leveraging word-of-mouth marketing
To aid its clients in achieving these goals, Mindshare has created sophisticated tools and integrated with social media vendors, thereby allowing clients to add structure to unstructured tweets/posts, and report the information to all levels of their organization.