Brand Builders (Slides)

Sponsored by Fast Casual Executive Summit
Tags: Communications, CRM, Marketing, Marketing / Branding / Promotion
Type: Presentation
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Industry leaders share tips and trends on how to enhance brand building in your business through emotional connections with your customers.

Ed Frechette, Au Bon Pain
Discover the history of Au Bon Pain, and how the company utilizes emotional connections and community involvement in managing their growth.

Alan Hixon, Mooyah Burgers and Fries
Further discussion of using emotional connections and customer experience in aiding with business growth.

Dan Kim, Red Mango
Dive in to details on how this company uses social media to create an emotional connection with their customers in order to increase brand loyalty.

Patrick Benisillo, VGS
Position your mind around the psychology of engaging your customers in brand therapy through the use of social media.